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13 Sales Email Templates That Get High Response Rates

13 Sales Email Templates That Get High Response Rates
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Email is still king when it comes to any kind of outreach. Don’t believe us? Just check what the statistics are for people who use it every day:

In 2022, 333.2 billion emails are estimated to be sent and received alone. The use of sales emails and email marketing is actually growing. If that does not convince you, then maybe this will: Email generated $57 in revenue for every $1 spent in 2019. Simply put, that’s a 4,200% ROI.

In 2021, 78% of email marketers noticed increased email engagement over the last year.

But having a great ROI means you need an equally great email list. It’s much easier to create an email list with modern technology than it used to be. People can subscribe to your email list through your website, you can find prospects’ email addresses on their websites, and you can use email lookup tools to find verified email addresses. Seriously, building an email list has never been easier!

Also read: 100+ Email Subject Lines - for Cold Emails, Newsletters, Holiday Greetings, and More

Why Aren’t My Sales Email Efforts Successful?

Not getting enough responses to your sales emails? You’re not alone.

While email is a much more personable medium than social media, it can also be a tricky channel to get people's attention. For the average professional, there are 10 reasons why your sales emails aren’t getting a response:

  1. You’re talking about yourself too much.
  2. You’re writing too much and asking for too much.
  3. You’re not backing up your claims with evidence.
  4. You’re not personalizing your emails.
  5. You’re not making connections with your audience.
  6. Your emails contain grammatical errors and typos.
  7. You’re not sending follow-up emails.
  8. You purchased a pre-made email list from a third-party.
  9. You’re reaching the wrong audience.
  10. You’re not testing different subject lines, bodies, CTAs.

If you’re looking to convert leads, make business relationships, and drive sales, email outreach is an easy way to accomplish those things. However, you need a sales email template that will help you avoid these 10 mistakes. Here are 13 sales email templates that get high responses:

#1. Make an Introduction

Hi [prospect name],

I checked out your website, and it looks like you might be trying to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a pivotal role in your success.

If you’re unfamiliar with [company], our solution helps businesses in [prospect company's] space with three main goals:

[Goal #1]

[Goal #2]

[Goal #3]

Are you free in the next few days for a call to discuss [prospect company's] strategy for [business area]?


[Your name]

(Source: HubSpot)

This email works on multiple levels. It’s personalized, addresses the solution to their pain points, and has an easy CTA to respond to. According to HubSpot, this sales email template gets at least a 60% open rate.

#2. Ask For Permission

Hey Alex,

I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month.

Would it be okay for me to reach out next week to share those ideas with you?


John Doe

(Source: Mailshake)

This email is a bit different than your standard sales email template because not many marketers take this approach. It’s short, sweet, and to the point. Plus, it only requires a simple answer, “Sure, that would be great!”

#3. Show Some Evidence

[Contact: First Name],

In working with other [contact's industry or position], one of the key issues we find they struggle with most is [key issue].

This past year, we helped numerous companies to [business drive], resulting in [money saved, increased productivity, added revenue].

If this is something you're challenged with too, let's set up a quick call. I have some ideas that might help.

All the best,

[Your Name]

(Source: Evenbound)

Simply telling people who you are and that you’re the best in your industry won’t cut it. Your prospects want to know what you can do for them. By relating to their industry and showing your worth, you’ll up your chances of getting a response.

#4. The Name Drop

Hi [Contact: First Name],

I was having a conversation with Shawn Finder the other day, about sales automation, and he mentioned that you were actively searching for a solution to automate your business.

That’s exactly my company’s area of expertise, so I believe that you can really benefit from using [your offering].

It would be my pleasure to show you how it works and how to make the most of it.

Pick a lot in my calendar and book a demo with me directly whenever it suits you: calendly.com/autoklosedemo

Talk to you soon,

[Your Name]

(Source: Autoklose)

Always use that common connection if you have one. It’s the perfect way to pique someone’s interest. Even better, drop their name in the subject line and you’ll at least get an increased open rate, which could lead to a better response rate.

#5. Find The Right Person

Hi {name},

I’m trying to figure out who is in charge of [leading general statement] there at {company}.

Would you mind pointing me towards the right person please, and the best way I might get in touch with them?

(Source: Cirrus Insight)

If you’re having trouble finding the decision-maker at an organization, don’t hesitate to ask someone else. Chances are, the person you do get in touch with will be more than happy to connect you with the right person.

#6. Don’t Forget to Follow-Up

Hi [prospect name],

Thank you for taking the time to explore a potential partnership today! It felt like our product could help solve some of the issues that you are having within your company, especially in these areas

- [Feature #1] Will allow you to [accomplish X goal]

- [Feature #2] Will help you [with Y challenge]

- [Feature #3] Will mitigate [Z issue]

I’m also attaching a few resources for you to gain a better understanding of how we can help you.

I understand that now you will discuss and agree internally on the next step. Please let me know if you have any questions or if there is any way that I can help. If not, I’ll talk to you on [date and time].



(Source: Pipedrive)

When you’re sending cold sales emails, it’s natural to feel like you’re being a little bit annoying. After all, we all receive too many emails. But oftentimes, we overlook emails that might be beneficial to us. So never forget to send a follow-up email!

Also check: 15 Best Sample Follow Up Emails to Prospective Clients

#7. After-Event Email

Subject: Let’s keep this conversation going.

It was great meeting you at ________ yesterday.

I keep coming back to your comment about _________ .

Would you be interested in speaking with me and my partner about how we might help?

Or possibly point me in the direction of the decision-makers at your company.

Looking forward to continuing this conversation.

(Source: PipelineCRM)

Keep the conversation going after a networking event. This is a great sales email template after you’ve met a prospect. The main objective is to simply remind them who you are and what you talked about previously in person.

#8. Attention-Grabbing Subject Line

Subject Line: 10x [prospect's company's] traction in 10 minutes

Hello [first name],

I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers.

I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate.

[First name], let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?

(Source: LinkedIn)

According to LinkedIn, this email got a 57% open rate, a 21% response rate, and 16 new customers. Why? First of all, because it has an enticing subject line that’s intriguing. But at the same time, it’s also not too spammy, which is always important.

#9. The PAS Email

Hi [First Name],

Does your [lead’s company] suffer from [painful problem]?

It’s a tough issue to overcome, and something most [companies in your lead’s industry] suffer from. And it can cost [stat or research to agitate painful problem].
Our [product/service] helps you avoid this with [benefit /one-sentence pitch].
I’d love to show you more. Are you open to a call at [date and time] next week?

(Source: Leadfeeder)

This 3-step sales email template is fairly easy to execute:

  1. Problem — Pinpoint their pain point and highlight it.
  2. Agitate — Explain why it’s a problem for them.
  3. Solution — Explain how you can eliminate or relieve the problem.

#10. Address Recent News

Hi Dr. Smith,

By now, I’m sure you are aware of the recent data breach at the local ABC Dentistry firm. This breach will cost them fines, legal costs, and remediation costs, as well as revenue in the form of lost future business.

That being said, we are offering free, non-invasive, cybersecurity audits for local dentist and orthodontics firms to evaluate their program and see where any gaps may be.

If you or anyone in your office would like to take advantage of this offer, the link to schedule an appointment with a consultant is below.

[Link to Schedule Appointment]

(Source: Fit Small Business)

Stay tuned to what’s going on in your prospects’ industries so that you can address specific pain points that your product or service solves. They’ll be glad to know someone is paying attention and has created solutions.

#11. Always Be Closing

Hey John,

We spoke about your interest in our services last time.

As we discussed earlier, I wanted to reach out and check back with you on what is happening.

Have you had time to go through the pricing breakdown?

We have an exciting platform that will help your team get the maximum benefits like:

-Benefit 1

-Benefit 2

-Benefit 3

Are you available for a quick call? If not, send me an email to set up a meeting when it best suits your schedule.



(Source: Videoform)

Famously quoted in the film Glengarry Glen Ross, “always be closing” is a mantra that means you should always be thinking about closing this deal — and this sales email template is a reflection of that.

#12. Send a Video Message

“Hey, Sarah. It’s Jeff from Covideo, I wanted to reach out and thank you for taking my [phone call, meeting, recommendation]. You mentioned you wanted to learn more about the value of [service/product] personalized video so I added some links that should inform you.

Please reach out to me if you have any additional questions or concerns. I’m here to help you get the most out of [your product] Covideo. I look forward to connecting with you soon, enjoy the rest of your week. Bye for now!”

(Source: Covideo)

This is the script for a video message you can send to those with whom you’ve already gained their trust. You can record your video and edit using the free video editor tool. Telling them how much you appreciate them through video really adds a nice personal touch, which can help build a long-lasting relationship.

#13. One Last Try

Subject: Am I going in the wrong direction?

Hey John,

I tried reaching you a couple of days back but haven’t heard back. According to our customer base, 67% of manufacturing businesses are facing issues with contact management. Have I identified your problem correctly?

If that’s not the case, we can discuss your business on a 10 minutes call and see if we can help you or not.

Let me know your thoughts!


(Source: Salesmate)

Don’t give up quite yet! Send them one more email reminding them of the issues they face and that you may have the solution. As a general rule, wait for 2 to 3 days after your initial email before sending a follow-up.

Before You Send That Sales Email Campaign…

None of these sales email templates even matter without a solid email list. Make sure you’re targeting the right audience that would even be interested in your solution. Then, after that, ensure you’re collecting verified emails by utilizing an email lookup tool.

Verified email addresses are essential to your sales and marketing efforts. With the Skrapp.io Web Extension that integrates with LinkedIn and Sales Navigator, you get verified email addresses of leads instantly.

Try our sales email finder tool to find the right information you need to start seeing more responses to your outreach campaigns.