You've probably heard it said that the money is on the list. And when it comes to email marketing, that couldn't be more true. To make money from your list, you need to have a list of subscribers in the first place.
And one of the best ways to get people on your list is by sending them a sales email.
A sales email is simply an email that tries to sell something. It could be a product, service, or even just an affiliate offer.
No matter what you're selling, though, there are certain elements that all effective sales emails share.
In this post, we will take a look at 10 of those elements and show you how you can use them to write sales emails that get results.
The Subject Line
The subject line is perhaps the most important part of your email. After all, it's the first thing people see when they open your email. And if your subject line isn't exciting or enticing, they're likely to just delete your email without even reading it.
So, how do you write a good subject line?
There are a few things you can do. First, try to use powerful words that create a sense of urgency or excitement. Words like "now," "new," and "limited time only" can help to get people's attention.
You also want to ensure your subject line is specific and relevant to the email's content. Generalized subject lines like "check out our new products" are less likely to get opened than something more specific, like "new fall arrivals now available.
Start with a friendly greeting
Start your email by addressing your recipient by name. This personal touch will make your email feel more like a conversation and less like a sales pitch.
If you don't know the person's name, you can use a general greeting like "Dear friend" or "Hello there." Avoid starting your email with "Hi," which can be too casual.
Get to the point
One of the biggest mistakes people make in sales emails is going on and on before getting to the point. Remember, people are busy and don't have time to read a novel.
So get to the point as quickly as possible. In the first sentence or two, explain what it is you're selling and why the recipient should be interested.
Use persuasive language
Once you've got to the point, it's time to start selling. This is where persuasive language comes in.
Persuasive language is any language that's designed to convince or persuade. And there are a few different ways you can use it in your sales email.
You can also use persuasive language to highlight the benefits of what you're selling. Instead of just listing features, explain how those features will benefit the customer.
For example, if you're selling a new type of toothbrush designed to be more effective at removing plaque, you could say something like, "this toothbrush will help you get rid of plaque and have healthier teeth."
Include a call to action
A call to action is simply an instruction telling the reader what you want them to do next. In a sales email, your call to action should be to buy what you're selling.
Your call to action doesn't have to be anything fancy. It can be as simple as "click here to buy now" or "order now while supplies last."
Just make sure it's clear and that it's easy for the reader to follow.
Offer a discount
One way to increase sales is to offer a discount. This could be a percentage of the purchase price or a free gift with purchase.
Discounts are especially effective if you include a time limit. For example, you could say something like, "get 20% off your purchase if you buy within the next 48 hours."
Images can be a powerful tool in sales emails. They can help to break up large blocks of text, and they can also help to sell your product.
For example, if you're selling a new type of clothing, you could include pictures of people wearing the clothes. Or, if you're selling a new type of food, you could include pictures of the food.
Just make sure the images you use are high quality and relevant to the email's content.
Use short paragraphs
When people are reading emails, they're usually looking for something specific. So it's essential to make your email easy to scan.
One way to do this is to use short paragraphs. This will make your email look less daunting and make it easier for the reader to find the information they're looking for to reiterate the benefits of what you're selling.
Include a P.S.
A P.S. is a short, postscript message that's included at the end of an email. It's typically used to summarize the email's main points or offer one last piece of information.
For example, you could use a P.S. to offer a discount or reiterate the benefits of what you're selling.
P.S. – Don't forget to proofread your email before you send it! A few typos can make your email look unprofessional and could hurt your chances of making a sale.
Thank them for their time and let them know when to expect a response
Customize Your Sales Emails
When you're sending a sales email, it's essential to personalize the message. This means addressing the recipient by name and including other personal details like their company name or their title.
Through sales email sequence software, emails are sent automatically based on the frequency you have entered. It also helps you manage who receives the emails, when they are sent, and when they stop.
You can also personalize your email by tailoring the content to the recipient. If you don't have any personal information about the recipient, you can still personalize your email by segmenting your list. This means sending different emails to different groups of people based on their interests or needs.
For example, you could send one email to people interested in saving money and another email to people interested in getting healthy.
By segmenting your list, you can make sure that each recipient gets an email that's relevant to them.
Take It a Step Further Than the Inbox
Email may be the best way to reach your customers, but it's not the only way. If you want to take your sales efforts to the next level, consider using a more personal approach, like direct mail.
You can send a physical letter or postcard directly to your customer's mailbox with direct mail. This can be a great way to stand out from the competition and make a lasting impression.
If you really want to increase sales, you need to start thinking outside the inbox. You can also make use of sales automation software to save time spend.
Now that you know how to write the perfect sales email, it’s time to put your skills into practice. Start by personalizing your emails as much as possible and testing out different subject lines until you find what works best for your audience. And above all, make sure to keep your tone conversational and friendly; after all, you want recipients to feel like they’re chatting with a friend, not getting a hard sell from a stranger. With these tips in mind, go forth and start closing more deals!