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Olena Ivanova

Olena Ivanova

Olena is a content writer with 8+ years of experience, including work translating complicated, technical subject matter into content that feels obvious even to non-experts.
Jun
30
Featured image for LinkedIn InMail best practices article

LinkedIn InMail Best Practices for Higher Response Rates in 2026

This guide gives you the essentials on using LinkedIn InMail: how to write subject lines that work, how long your message should be, and when to send it.
12 min read
Jun
30
Featured image for the article about creating B2B sales funnel

How to Create a B2B Sales Funnel From Scratch (Step-by-Step Guide)

This guide on how to create a B2B sales funnel focuses on B2B lead generation rather than reliance on inbound strategies.
15 min read