Nov 26, 2024 9 min read LinkedIn

LinkedIn Sales Navigator Cost: 2024 Pricing Guide

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LinkedIn Sales Navigator helps over 700k salespeople find leads, research prospects, and gain valuable insights. But it's not free. This guide breaks down the pricing, features, and helps you decide if it fits your budget.

From solopreneurs to sales teams, this info will help you pick the right plan. Let’s learn more about Sales Navigator pricing.

What is the LinkedIn Sales Navigator?

Imagine you're at a farmers market. The basic LinkedIn platform is like the whole market itself. You can walk around, see the different stalls (profiles), and maybe even chat with a few vendors (people you connect with) you recognize.

LinkedIn Sales Navigator is like having a personal shopper at that market. This shopper helps you by:

Target the right buyers: Find ideal customers faster with filters.
Get insights: Uncover valuable intel on prospects like company news and recent activity.
Connect with ease: Get introduced to the perfect people to grow your sales.

LinkedIn Sales Navigator helps you find the right customers, learn about their needs, and build connections that close deals. It's your shortcut to sales success.

Basic LinkedIn vs. Sales Navigator
Feature	Basic LinkedIn	Sales Navigator
Cost	Free	Paid, various plans
Who uses this?	Everyone, anyone	Most sales professionals
Prospect searching	Basic	Advanced search options
Profile views per search	Limited	Higher for bigger plans
Direct messages	Only to connections	Anyone on LinkedIn
Lead magnet	No	Yes
Sales activity tracking	No (basic) Yes (LinkedIn premium)	Yes

Linkedin Sales Navigator Pricing: Tiers and Plans

Sales Navigator keeps things simple with monthly or yearly plans (save 20% annually!). Here's a quick breakdown:

Core:	$99/month ($959.88/year)
Advance:	$149/month ($1,300/year)
Advance Plus:	Starts at $1600/seat/year (price may vary by location)

1. LinkedIn Sales Navigator Core Pricing

Pricing:

Monthly: $99/month including free trial
Annual (save 20%): $959.88/year

Features:

Find the perfect leads: Use advanced filters and recommendations to target ideal customers.
Uncover hidden connections: Relationship Explorer reveals the best ways to reach decision-makers. (New! Relationship Map builds dynamic org charts.)
Stay in the know: Get real-time alerts on job changes, content, and more for key prospects.
Prioritize effectively: Account Hub keeps track of your most important accounts.
Connect directly: Send 50 InMails per month to initiate conversations.

2. LinkedIn Sales Navigator Advanced Pricing

Pricing:

Monthly: $149/month including free trial
Annual (save 20%): $1,300/year

Feature:

Get everything in Core, plus…
Account IQ (NEW): AI-powered summaries for faster account research and planning.
Buyer Intent Signals: Identify prospects actively interested in your offerings.
CRM Embedded Profiles: See LinkedIn details directly within your CRM for seamless workflows.
Smart Links: Track engagement on shareable content packages.
TeamLink: Leverage your company network for better lead connections.
Advanced Team Features: Manage user access, track usage, and get dedicated support.

3. LinkedIn Sales Navigator Advanced Plus Pricing

Pricing:

Annual only: starting at $1,600/year

Feature:

Get everything in Advance, plus…
Seamless CRM Integration: Connect directly to Dynamics 365 Sales or Salesforce for a unified workflow.
Data on Autopilot: Keep your CRM data fresh with automatic updates on job changes and more.
Quick Lead Generation: Create new leads and contacts directly within Sales Navigator.
Prove Your Value: Track ROI with custom reports demonstrating the impact of Sales Navigator.

Also read: Top LinkedIn Automation Tools for Busy Professionals

How to Purchase the LinkedIn Sales Navigator?

You can start with the free trial.

Go to LinkedIn Sales Navigator page.
Click on “Start your free trial.”
Choose your plan and follow the on-screen instructions.

Note: The free trial is only available for members who are currently not on any LinkedIn paid subscription plan and have not taken any LinkedIn free trials for the last 365 days.

Also read: LinkedIn Prospecting: Tips and Tools to Find Your Prospect

How to downgrade or upgrade?

Through Settings: Go to Sales Navigator settings and choose your new plan.

Contact Sales Navigator: Email the team for personalized assistance with upgrades or downgrades.

How to cancel a subscription?

You can stop your subscription whenever you want. If you're on the Annual Plan, your subscription will end at the end of the year you've already paid for. If you're on the Monthly Plan, your subscription will end at the end of the month you've already paid for.

Sign in to Sales Navigator.
Go to Settings.
Click "Cancel Subscriptions" under Account Type.

Also read: LinkedIn Email Finder vs. Traditional Prospecting: A To-The-Point Comparison

LinkedIn Sales Navigator Cost vs. Value

LinkedIn Sales Navigator is great for salespeople, but it has its downsides:

Learning Curve: It can be hard to use, especially if you're new to LinkedIn or CRM systems. You'll need to spend some time learning how to use it.
Limited InMail Credits: You can send messages to people you're not connected with, but you only get 50 messages per month. This can limit how many people you can reach out to.
Can't Export Leads: You can't take leads out of Sales Navigator to use in other ways, like for email campaigns.

So, how to overcome these shortcomings?

Using LinkedIn Sales Navigator with Skrapp Extension

The Skrapp LinkedIn Extension is straightforward to use and complements LinkedIn Sales Navigator effectively.

Also read: How to Use LinkedIn Sales Navigator

For instance, Sales Navigator doesn't allow downloading CSV files of leads. In such situations, Skrapp comes in handy, enabling you to download CSV files and seamlessly upload them to your CRM.

Furthermore, Skrapp helps you find and transfer emails and other lead details from LinkedIn to your CRM, empowering personalized outreach in the future.

If you aim to transition your outreach efforts from LinkedIn back to your inbox, Skrapp proves invaluable.

Frequently Asked Questions

What is the pricing structure for LinkedIn Sales Navigator?

LinkedIn Sales Navigator offers several pricing tiers, including Professional, Team, and Enterprise plans. Each plan has a different set of features and is priced accordingly, typically billed on a monthly or annual basis.

Do I have to pay for LinkedIn Sales Navigator upfront?

No, LinkedIn Sales Navigator operates on a subscription model, allowing users to pay monthly or annually depending on their chosen plan.

Is there a free trial available for LinkedIn Sales Navigator?

Yes, LinkedIn Sales Navigator usually offers a free trial period for new users to explore its features before committing to a paid subscription.

Can I switch between LinkedIn Sales Navigator plans?

Yes, users can upgrade or downgrade their LinkedIn Sales Navigator subscription plan at any time, allowing for flexibility based on their needs.

Are there any additional costs associated with LinkedIn Sales Navigator?

While there are no hidden fees, users should be aware of potential costs related to add-ons or integrations with other tools and services that may enhance their LinkedIn Sales Navigator experience.

What payment methods are accepted for LinkedIn Sales Navigator?

LinkedIn Sales Navigator accepts various payment methods, including credit and debit cards. It's advisable to check the specific payment options available in your region.

Is LinkedIn Sales Navigator worth the investment?

The value of LinkedIn Sales Navigator largely depends on your sales and marketing goals. Many users find it beneficial for lead generation, relationship building, and increasing sales efficiency, which can justify the investment.

Can I cancel my LinkedIn Sales Navigator subscription at any time?

Yes, you can cancel your LinkedIn Sales Navigator subscription at any time. However, keep in mind that you will continue to have access to the features until the end of your billing cycle.

What is the cost of LinkedIn Sales Navigator?

The cost of LinkedIn Sales Navigator varies depending on the plan you choose. As of October 2023, there are typically three main plans: Professional, Team, and Enterprise, with prices ranging from approximately $79.99 to $134.99 per month for the Professional plan, and custom pricing for Team and Enterprise plans based on the number of users and features required.

Are there any discounts available for LinkedIn Sales Navigator?

Yes, LinkedIn occasionally offers discounts for annual subscriptions to Sales Navigator. If you choose to pay for a full year upfront, you may receive a discount compared to the monthly subscription rate.

What features are included in the different LinkedIn Sales Navigator plans?

The features included in LinkedIn Sales Navigator vary by plan. The Professional plan typically offers lead recommendations, advanced search filters, and InMail messaging, while Team and Enterprise plans provide additional features such as CRM integration, team collaboration tools, and enhanced reporting capabilities.

Is LinkedIn Sales Navigator considered a CRM?

LinkedIn Sales Navigator is not a traditional CRM (Customer Relationship Management) system. Instead, it is a sales tool designed to enhance prospecting and lead generation by providing advanced search capabilities, personalized recommendations, and insights into potential customers. While it can integrate with CRM systems and complement their functions, it does not offer the full suite of CRM features like customer data management or sales pipeline tracking.