26 Sales Email Templates That Get High Response Rates
Email is the king of outreach.
In 2022, around 333 billion emails were sent and received globally. Sales emails and email marketing are getting more popular. Here's a convincing fact: In 2019, email made $57 for every $1 spent – a 4,200% return.
In 2021, 78% of email marketers saw more engagement through email channels.
To get a great return on investment (ROI), you need a great email list. Making a list is easier now with modern tech. People can join on your website, you can find emails on websites, and use tools to find verified ones.
In short, building a list is super easy. But what is challenging is knowing what your prospects want and showcasing exactly that.
So, if you are a salesperson, looking to send that first email to your prospect and need a little help with email templates, this article can help you.
Why Aren’t My Sales Email Efforts Successful?
Not getting enough responses to your sales emails? You’re not alone.
While email is a much more personable medium than social media, it can also be a tricky channel to get people's attention. For the average professional, there are 10 reasons why your sales emails aren’t getting a response:
- You’re talking about yourself too much.
- You’re writing too much and asking for too much.
- You’re not backing up your claims with evidence.
- You’re not personalizing your emails.
- You’re not making connections with your audience.
- Your emails contain grammatical errors and typos.
- You’re not sending follow-up emails.
- You purchased a pre-made email list from a third-party.
- You’re reaching the wrong audience.
- You’re not testing different subject lines, bodies, CTAs.
If you’re looking to convert leads, make business relationships, and drive sales, email outreach is an easy way to accomplish those things. However, you need a sales email template that will help you avoid these 10 mistakes.
How to Write Sales Email Templates
Subject Line Strategies and Best Practices
Personalization:
- Use the recipient's name or company name to make the email feel more personalized.
- Reference recent interactions or events to show that the email is tailored to their specific situation.
Curiosity and Intrigue:
- Create curiosity by posing a question or teasing valuable information.
- Use intriguing language that sparks interest without giving away too much.
Urgency and Scarcity:
- Convey a sense of urgency to encourage immediate action.
- Incorporate terms like "limited time," "exclusive offer," or "act now" to create a sense of scarcity.
Benefit-Focused:
- Highlight the primary benefit or value proposition in the subject line.
- Focus on what the recipient stands to gain from opening the email.
Clarity:
- Keep the subject line clear and concise to quickly communicate the email's purpose.
- Avoid ambiguity to prevent confusion or misinterpretation.
Relevance:
- Ensure that the subject line aligns with the content of the email.
- Tailor the subject to the recipient's interests or pain points.
A/B Testing:
- Conduct A/B testing to determine which subject lines resonate best with your audience.
- Experiment with different elements, such as length, tone, and formatting.
Use Numbers and Statistics:
- Incorporate numbers or statistics to make the subject line more specific and compelling.
- For example, "Increase Your Sales by 30% with Our New Strategy."
Social Proof:
- Include social proof elements, such as testimonials or recognizable client logos, to build credibility.
- Example: "Join Thousands of Satisfied Customers - See What They Love About Our Product!"
Avoid Spam Triggers:
- Steer clear of using all caps, excessive exclamation marks, or misleading language that may trigger spam filters.
- Keep the subject line professional and relevant.
Mobile-Friendly:
- Ensure that your subject line is concise and easily readable on mobile devices.
- Many people check emails on their phones, so optimizing for mobile is crucial.
Customization for Segments:
- If sending emails to different segments, customize subject lines based on the specific needs or interests of each group.
It's essential to continually test and optimize your subject lines based on the response rates and feedback you receive from your audience.
Also read: 100+ Email Subject Lines - for Cold Emails, Newsletters, Holiday Greetings, and More
Optimizing Opening Lines and Email Body
Opening Line
Personalization: Use the recipient's name and company to make the email more personalized. This shows that you've done some research and are not sending a generic message.
Address a Pain Point: Identify a pain point or challenge the recipient might be facing, and address it in your opening line. This immediately demonstrates the value you can provide.
Curiosity and Intrigue: Craft an opening line that sparks curiosity. Pose a question, share a surprising fact, or present a compelling statistic that makes the recipient want to learn more.
Reference a Mutual Connection or Interest: If you have a mutual connection or share a common interest, mention it in the opening line. This creates a sense of familiarity and trust.
Highlight Benefits: Clearly state the benefits or value proposition in the opening line. Focus on what the recipient stands to gain from your product or service.
Email Body
Short and Direct: Keep your email concise and to the point. Busy professionals appreciate brevity. Avoid unnecessary details and get to the main point quickly.
Clear Value Proposition: Clearly articulate the value of your product or service. Explain how it addresses the recipient's specific needs or challenges.
Use Bullet Points: Break down key points using bullet lists. This makes the content more scannable and easier to digest.
Social Proof: Include testimonials, case studies, or success stories to provide social proof. This can enhance your credibility and demonstrate real-world benefits.
Call to Action (CTA): Clearly state what you want the recipient to do next. Whether it's scheduling a call, downloading a resource, or trying a demo, make the CTA specific and compelling.
Follow-Up Plan: Mention that you will follow up and suggest a specific timeframe. This shows persistence and commitment.
Professional Tone: Maintain a professional and respectful tone. Avoid using overly aggressive language or making exaggerated claims.
Responsive Design: Ensure that your email is mobile-friendly. Many professionals check emails on their smartphones, and a responsive design enhances readability.
Subject Line Alignment: Ensure that the subject line aligns with the content of your email. Misleading subject lines can lead to frustration and decreased trust.
Test and Iterate: A/B test different elements of your emails (subject lines, messaging, etc.) to see what resonates best with your audience. Continuously iterate based on the results.
Importance of Email Design and Formatting
Creating an effective sales email involves a combination of persuasive content and visually appealing design. Here are some actionable tips to improve the email design and format of a sales email to increase the likelihood of getting a better response.
Clear and Compelling Subject Line: Craft a subject line that is concise, compelling, and relevant. It should spark curiosity or highlight a benefit to encourage recipients to open the email.
Personalization: Personalize the email by addressing the recipient by their name. Use dynamic content to tailor the message based on the recipient's preferences or previous interactions.
Clean and Organized Layout: Keep the layout clean and organized. Use short paragraphs, bullet points, and headings to break up text and make the email easy to skim. A clutter-free design enhances readability.
Engaging Headline and Opening: Start with a strong headline or opening sentence that grabs attention and communicates the value proposition quickly. Make it clear why the recipient should continue reading.
Visual Elements: Incorporate visually appealing elements, such as high-quality images, graphics, and a professional email signature. Visuals can enhance the overall look and feel of the email.
Mobile Responsiveness: Ensure that the email is optimized for mobile devices. Many users check emails on smartphones, so a responsive design is crucial for a positive user experience.
Use of White Space: Use white space strategically to avoid overwhelming the reader. White space helps in focusing attention on key elements and prevents the email from looking crowded.
Highlight Key Points: Emphasize important information such as benefits, offers, or deadlines. Use bold text, colors, or larger fonts to make these key points stand out.
Call-to-Action (CTA): Clearly state the desired action you want the recipient to take. Make the CTA button visually prominent and use persuasive language. For example, "Shop Now," "Get Started," or "Claim Your Discount."
Social Proof: If applicable, include social proof such as customer testimonials, reviews, or success stories. This can build trust and credibility in your offering.
Optimized Signature: Include a professional and optimized email signature. This may include your name, title, company, contact information, and links to relevant social profiles.
FOMO (Fear of Missing Out): Create a sense of urgency or exclusivity to encourage prompt action. Limited-time offers or exclusive deals can trigger the fear of missing out and drive conversions.
Relevant and Valuable Content: Ensure that the content of the email is relevant and provides value to the recipient. Address their pain points and demonstrate how your product or service can solve their problems.
Follow Up Strategy: Plan a follow-up strategy for non-responders. Consider sending a series of follow-up emails with additional information, testimonials, or special offers to re-engage recipients. Here are some follow up email templates.
Cold Sales Email Templates for New Client
Template 1: Introduction
Subject: We can help [Prospect Company Name] with [Common Industry Pain Point]
Hi [Name],
My name is [Your Name], and I am reaching out from [Your Company Name]. We specialize in [brief description of your product/service] and have successfully helped companies like [Similar Company] achieve remarkable results in [specific industry].
I would love the opportunity to learn more about your business and explore ways in which our [product/service] can contribute to your success. Could we schedule a brief call at your convenience?
Looking forward to the possibility of working together.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Template 2: Solving a Pain Point
Subject: Addressing [Prospect's Company] Challenges with [Your Solution]
Hey [Name],
I've been following [Prospect's Company] and noticed that [mention a specific challenge or pain point they may be experiencing].
Our team at [Your Company Name] has a proven track record of helping companies overcome similar challenges through our innovative [product/service].
I believe that a conversation could provide valuable insights into how we can tailor our solutions to benefit [Prospect's Company]. Could we arrange a brief call to discuss this further?
Thank you for your time, and I look forward to the opportunity.
Warm regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Template 3: Offering Value
Subject: Potential Growth for [Prospect's Company]
Hey [Name],
I recently came across [Prospect's Company] and was impressed by your commitment to [mention a specific aspect of their business]. At [Your Company Name], we specialize in [briefly describe your product/service], which has consistently driven significant growth for businesses in [their industry].
I would be delighted to share more about our success stories and explore how we can contribute to the continued success of [Prospect's Company]. Can we schedule a brief call to discuss this further?
Thank you for considering this, and I look forward to the opportunity.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Template 4: Demonstrating Expertise
Subject: [Prospect's Company] Success Through [Your Expertise]
Hey [Name],
My name is [Your Name], and I'm reaching out from [Your Company Name]. I recently came across [Prospect's Company] and was impressed by your dedication to [specific aspect of their business].
With [X] years of experience in [industry], our team at [Your Company Name] has successfully assisted companies in achieving [specific result]. I believe our expertise aligns well with your goals at [Prospect's Company], and I would love the opportunity to discuss how we can contribute to your success.
Could we schedule a brief call to explore this further?
Thank you for your time, and I look forward to the possibility of working together.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Template 5: Special Offer
Subject: Exclusive Offer for [Prospect's Company]
Hi [Name],
My name is [Your Name] and today I have good news for you.
If you have been planning to get [Products and Services], but couldn’t because of budget issues, then you are in luck today.
We are offering an exclusive opportunity for [Prospect's Company].
For a limited time, we are providing a [discount/free trial/added feature] on our [product/service]. I would love to discuss how this offer can benefit [Prospect's Company] specifically. Can we arrange a brief call to explore this further?
Looking forward to the possibility of collaboration.
Best regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Template 6: Social Proof
Subject: We helped [XYZ Company] achieve [ABC] results
Hey [Name],
My name is [Your Name], and I represent [Your Company Name]. We've had the privilege of working with companies like [Similar Company], helping them achieve great results.
- Helped [similar company] achieve [results]
- Helped [similar company] achieve [results]
- Helped [similar company] achieve [results]
I believe these success stories are indicative of the value we bring to businesses, and I would love to explore how we can replicate this success for [Prospect's Company]. Could we schedule a brief call at your earliest convenience?
Thank you for considering this, and I look forward to the opportunity.
Warm regards,
[Your Full Name]
[Your Position]
[Your Contact Information]
Cold Sales Email Templates After an Event
Template 7: Follow-up with a Personal Touch
Subject: Great Meeting You at [Event Name]!
Hey [Name],
It was awesome connecting with you at [Event Name]! I hope you had as much fun as I did. Your insights on [specific topic discussed] were spot-on.
I wanted to follow up and continue our conversation about [topic relevant to your product/service]. I believe we can [highlight a specific benefit]. Let's schedule a quick call to explore this further. What works for you?
Looking forward to hearing from you!
Best,
[Your Full Name]
[Your Company]
[Your Contact Information]
Template 8: Providing Value
Subject: Some [Benefit] for [Prospect or Company Name]
Hi [Name],
I trust you made it back from [Event Name] without any travel hiccups! It was a pleasure meeting you and discussing [common interest or challenge].
I've been thinking more about our conversation and wanted to share an insightful [article/blog post/resource] related to [shared interest]. I thought you might find it valuable. Check it out when you get a chance!
Let me know your thoughts, and if you're interested in continuing our conversation.
Cheers,
[Your First Name]
Template 9: Quick Follow-up and Next Steps
Subject: Had a Great Time at [Event Name]
Hi [Name],
Hope the post-[Event Name] vibes are treating you well! Our chat about [key topic] got me thinking about how we could enhance [specific area of interest or challenge] for [Contact's Company].
I'd love to set up a brief call to explore potential solutions. How does [suggest a couple of time options] work for you?
Looking forward to the opportunity!
Best,
[Your Full Name]
[Your Company]
[Your Contact Information]
Template 10: Reference to a Shared Experience
Subject: [Event Name] Recap - Let's Continue the Conversation
Hey [Contact's Name],
I hope you're settling back into your routine after [Event Name]. I keep replaying our conversation about [specific topic] and thought it would be great to dive deeper.
Remember when [reference a memorable moment or topic]? Let's build on that. How about a quick call next week to explore how [your product/service] aligns with [Contact's Company] goals?
Looking forward to it!
Best,
[Your First Name]
End of the Month Sales Email Templates
Template 11: Urgency and Appreciation
Subject: 🚨 Last Chance for Savings! Our End-of-Month Sale Ends Tonight!
Hey [Name],
I wanted to give you a heads up that our End-of-Month Sale is wrapping up tonight. Don't miss out on the chance to snag [Product/Service] at a steal!
We appreciate your continued support, and we wouldn't want you to miss these exclusive savings. Check out our website or drop by the store before midnight to take advantage of the deals.
Thanks a ton!
Best,
[Your Name]
[Your Company]
Template 12: Flash Sale Reminder
Subject: ⚡ Flash Sale Alert! Grab Your Deals Before Midnight!
Hey [Name],
Time's ticking! Our End-of-Month Flash Sale is happening, and you don't want to miss out on the savings. Whether you're into [Product/Service], now's the perfect time to treat yourself.
Hurry, the clock is winding down. Shop online or swing by our store before midnight for the best deals!
Cheers,
[Your Name]
[Your Company]
Template 13: Exclusive VIP Access
Subject: 🌟 VIP Alert: Your Exclusive End-of-Month Savings Inside!
Hi [Name],
You're one of our valued VIPs, and we wanted to make sure you're in the loop. Our End-of-Month Sale is in full swing, and as a special thank-you, we're giving you exclusive access to even more savings!
Check out the VIP section on our website or show this email in-store to unlock your special discounts. Act fast – these deals won't stick around for long!
Best,
[Your Name]
[Your Company]
Template 14: Relationship-focused Approach
Subject: 🌟 Exclusive End-of-Month Deals Just for You!
Hi [Name],
Hope this note finds you well! As we close out the month, I wanted to extend a special thank-you for being an amazing part of our journey. Your trust and partnership mean the world to us.
To show our appreciation, we've curated exclusive End-of-Month deals tailored just for you. Take a moment to explore the attached catalog or visit our website for your personalized discounts.
Looking forward to continuing our journey together!
Best,
[Your Name]
[Your Company]
Template 15: Personalized Recommendation
Subject: 🎉 Your End-of-Month Savings Await, [Client's Name]!
Hey [Client's Name],
I hope this email finds you in good spirits. As we approach the month's end, I wanted to make sure you don't miss out on some fantastic deals we've lined up just for clients like you.
Based on your preferences, I recommend checking out [Product/Service]. It's been a hit among clients with similar tastes, and with our special End-of-Month pricing, it's too good to pass up!
Feel free to reach out if you have any questions or if there's anything else I can assist you with.
Cheers,
[Your Name]
[Your Company]
Template 16: Thank You & Special Offer
Subject: 🙌 Big Thanks + Exclusive Offer Inside!
Hi [Name],
I hope this message finds you well. I wanted to express my gratitude for your continued partnership. Your trust in us is the driving force behind everything we do.
As a token of our appreciation, we've created an exclusive End-of-Month offer just for you. Click the link below to discover your personalized savings:
[Link to Exclusive Offer]
Thank you again, and looking forward to serving you even better in the months to come!
Warm regards,
[Your Name]
[Your Company]
Templates to Respond to a Sales Rejection Email
Template 17: Expressing Understanding and Openness
Subject: Appreciate Your Feedback
Hi [Name],
Thanks for getting back to me. I appreciate your time and consideration. I understand that our solution might not be the perfect fit for your current needs. Your feedback is valuable to us, and we're always looking for ways to improve.
If you have a moment, I'd love to hear more about the specific reasons behind your decision. We're committed to providing the best possible service and would love the opportunity to address any concerns you may have.
Regardless, I want to thank you for considering [Your Company]. If your needs change in the future or if there's anything else we can assist you with, please feel free to reach out.
Wishing you continued success!
Best regards,
[Your Name]
[Your Position]
[Your Company]
Template 18: Offering Future Collaboration
Subject: Thank You for Considering [Your Company]
Hi [Name],
I wanted to express my gratitude for considering [Your Company] for your [product/service] needs.
While I understand that our proposal might not align with your current priorities, I want you to know that we appreciate the opportunity to connect with you. Your insights are important to us, and we're always looking for ways to improve our offerings.
If there are changes in your requirements down the road or if you have any feedback you'd like to share, we'd love to hear from you. Our goal is to build lasting relationships, and we're here to support you in any way we can.
Thank you again for considering us. Wishing you success in all your endeavors.
Warm regards,
[Your Name]
[Your Position]
[Your Company]
Template 19: Leaving the Door Open for Future Discussions
Subject: Grateful for the Opportunity
Hi [Prospect's Name],
I hope this message finds you well. I wanted to express my gratitude for the opportunity to discuss [product/service] with you.
I understand that our solution might not be the perfect fit for your current needs, and I respect your decision. Our priority is to ensure that our clients find the best possible solution for their requirements.
If your circumstances or needs change in the future, we'd be thrilled to revisit the conversation. In the meantime, if you ever have questions or need assistance in any other capacity, please don't hesitate to reach out.
Thank you once again for considering [Your Company]. Wishing you continued success in your endeavors.
Best,
[Your Name]
[Your Position]
[Your Company]
Template 20: Emphasizing Future Opportunities
Subject: Exploring Future Possibilities
Hi [Name],
I wanted to thank you for the thoughtful consideration you gave to our recent discussions about [product/service].
While I understand that our offering may not align with your current needs, I'm hopeful that our paths might cross again in the future. We're continually evolving and enhancing our solutions, and I'd love the opportunity to reconnect when the timing is right for you.
If there are specific aspects of our proposal that didn't quite hit the mark, I'd greatly appreciate any feedback you're willing to share. Your insights are invaluable as we strive to improve and better serve our clients.
Wishing you continued success, and I look forward to the possibility of working together down the road.
Best regards,
[Your Name]
[Your Position]
[Your Company]
Template 21: Keeping the Door Open for Future Discussions
Subject: Open to Future Collaboration
Hi [Name],
I appreciate your time and consideration during our recent discussions about [product/service]. While I understand that our solution may not be the perfect fit at this time, I'm optimistic about the potential for future collaboration.
Your feedback is crucial to us, and if there are specific areas where we can improve or better meet your needs in the future, please don't hesitate to let me know. We're committed to continuous improvement, and your insights are invaluable.
I'd love to stay in touch and explore opportunities for collaboration when the timing aligns better with your requirements. In the meantime, I wish you all the best in your current endeavors.
Warm regards,
[Your Name]
[Your Position]
[Your Company]
Templates for Sales Email When Prospect Won't Answer Phone
Template 22: Friendly Follow-Up
Subject: Quick Question – Can We Connect?
Hey [Name],
I've been trying to reach you by phone, but it seems like we've been playing phone tag. No worries – I know how busy things can get.
I just wanted to follow up on [specific product/service] and see if you had any further questions or if there's anything specific you'd like to discuss. Your insights are crucial, and I'd love to make sure we're addressing all your needs.
If now isn't the best time, just let me know when is convenient for you, and we can schedule a quick call. Looking forward to connecting with you!
Best regards,
[Your Name]
[Your Company]
Template 23: Checking In
Subject: Checking In: Your Thoughts on [Product/Service]
Hi [Name],
I've tried reaching out to you a couple of times by phone but haven't had the chance to connect.
I understand how busy things can get, and I don't want to interrupt your day. However, I wanted to check in and make sure you received the information about [specific product/service]. I believe it could [brief benefit or solution].
If you have a moment, I'd love to hear your thoughts or answer any questions you might have. Alternatively, let me know when it's convenient for you, and we can arrange a call at your convenience.
Thanks for your time, and I'm looking forward to your feedback!
Warm regards,
[Your Name]
[Your Company]
Template 24: Quick Question
Subject: Quick Question – [Product/Service]
Hey [Name],
I hope you're doing well. I've been trying to reach you by phone without much luck, and I understand how hectic things can be.
I wanted to ask you a quick question about [specific product/service]. Your insights are crucial to ensuring we tailor our offerings to your needs. If you prefer email, feel free to respond here, or let me know a time that suits you for a brief call.
Looking forward to hearing from you!
Best,
[Your Name]
[Your Company]
Template 25: Flexible Availability
Subject: Let's Connect – Anytime Works for You
Hi [Name],
I hope this message finds you well. I've been trying to reach you by phone but understand how schedules can get crazy.
No worries, though – I'm here to work around your timeline. I'm available for a call anytime that suits you, or if you prefer email, that works too. Just hit reply or give me a call when you have a moment, and we can continue our conversation.
Looking forward to connecting!
Best,
[Your Name]
[Your Company]
Template 26: Your Convenience Matters
Subject: Your Time, Your Choice
Hey [Customer's Name],
I hope you're having a great day! I've been attempting to reach you by phone, but I know how things can get hectic.
I'm at your service, so feel free to choose the communication method that suits you best – a quick call or email. I'm available anytime, and I want to ensure our conversation fits seamlessly into your schedule. Let me know when you're available, and we can catch up.
Thanks for your time!
Warm regards,
[Your Name]
[Your Company]
Before You Send That Sales Email Campaign…
None of these sales email templates even matter without a solid email list. Make sure you’re targeting the right audience that would even be interested in your solution. Then, after that, ensure you’re collecting verified emails by utilizing an email lookup tool.
Verified email addresses are essential to your sales and marketing efforts. With the Skrapp.io Web Extension that integrates with LinkedIn and Sales Navigator, you get verified email addresses of leads instantly.
Try our sales email finder tool to find the right information you need to start seeing more responses to your outreach campaigns.
