9 Best ZoomInfo Competitors That Cost Less in 2025

If you’ve used ZoomInfo lately, you already know the problem: great data, brutal pricing. Most teams start around $14,995 per year, but once you add credits, user seats, and mobile numbers, the real cost often passes $30,000.

That pricing gap alone explains why more teams are switching to ZoomInfo's competitors this year. Tools like Apollo.io (210M+ contacts), Skrapp.io (200M professionals), and Dealfront (180M+) now offer comparable data accuracy, GDPR compliance, and built-in integrations at a fraction of the cost.

Teams aren’t walking away just because it’s expensive. They’re leaving because features and credits are bundled into rigid annual contracts that limit flexibility and force renewals. Competitors win simply by giving users back control: monthly plans, clear pricing, and the ability to cancel anytime.

I’ve tested and compared the most popular ZoomInfo competitors side by side. Below, I show you which ones actually make your day easier — and why.

Why look for ZoomInfo competitors in 2025?

More teams are rethinking their ZoomInfo subscriptions in 2025. Not because the tool stopped working, but because they’re realizing most of what they use it for can be done cheaper and faster elsewhere. What starts at around $15K a year often ends up closer to $30K once you add seats, credits, and data extras.

That’s why platforms like Skrapp.io and Apollo.io are getting more attention. They offer verified data, simpler pricing, and flexibility, without the long contracts or fine print. For most teams, that’s what actually makes their day-to-day easier.

What makes ZoomInfo expensive?

It’s not just the headline price, it’s how the costs pile up:

• Credit-based limits: The entry plan includes only 5,000 credits per year, which most teams burn through fast. Additional credits run between $0.20–$0.60 each, driving costs up sharply.
• Per-user fees: Every new seat adds another $1,500–$2,500 per year, which makes scaling a team difficult.
• Add-on traps: Key features like intent data, mobile numbers, and engagement tools aren’t included — they’re separate purchases.
• Contract rigidity: Annual commitments come with auto-renewal clauses that are easy to miss and hard to escape. Many customers report discovering surprise renewals or penalties buried in the fine print.

For growing companies, the median ZoomInfo contract sits around $36,000/year, with enterprise clients often paying anywhere from $50,000 to $160,000+.

Why teams are switching

Not every company leaves ZoomInfo for the same reason, but a few themes keep coming up in user reviews and buyer discussions.

According to feedback on G2 and TrustRadius, the most common issues include:

• Contract rigidity: annual renewals and complex cancellation terms that make it hard to scale budgets or adjust usage.
• Credit-based limits: entry plans run out of credits quickly, and add-ons raise total costs faster than expected.
• Data freshness: some users report outdated or incomplete contacts, which leads to higher bounce rates.
• Support responsiveness: after setup, getting help or adjustments can take longer than most teams expect.

That’s why many companies in 2025 are testing tools like Skrapp.io, Apollo.io, and Lusha — not just for lower prices, but for simpler plans and faster setup.

What Users Are Actually Paying

On Reddit, two users summed it up:

“Min $15k / €13k — and you need to pay for export credits on top of that.”

“Our company has about 12 licenses. Somewhere in the ballpark if about 30k/yr.”

That experience isn’t unusual. Teams report that initial plans often grow once credits, seats, and add-ons are factored in.

Tools like Skrapp.io approach pricing differently — it’s transparent, flexible, and built around actual usage instead of long-term contracts.

What makes a strong ZoomInfo competitor?

Is Skrapp.io a good alternative to ZoomInfo?

Skrapp.io has become one of the most popular ZoomInfo alternatives, mainly because teams need verified contact data, clear pricing, and no annual contracts. It strips away the layers of enterprise tooling and focuses on what most users actually need: accurate emails that work inside their current stack.

What Skrapp.io offers

Skrapp is an email-finding and enrichment platform with a track record of accuracy and reliability.
The platform maintains a database of 200M+ professionals and 20M companies, refreshed daily to keep contact data current.

Key features include:

• Chrome Extension for LinkedIn and Sales Navigator — extract verified emails instantly while browsing profiles
• Built-in email verification with 97%+ accuracy
• Company enrichment for better segmentation and outreach
• Multi-page enrichment that speeds up list-building
• API access for teams automating prospecting or CRM sync

Unlike many competitors, Skrapp’s system verifies every address before crediting, which means fewer bounces and higher deliverability rates.

What users like — and where Skrapp can improve

Feedback from users and review sites paints a clear picture: Skrapp is practical, fast, and affordable.
But like any tool, it has trade-offs.

Pros:

• Rated 4.7/5 for ease of use on G2
• Strong LinkedIn integration for B2B prospecting
• Credits roll over month to month
• Competitive pricing (typically 70–80% cheaper than ZoomInfo)
• Clear and transparent credit-based model

Cons:

• Smaller database than ZoomInfo’s 400M+ profiles
• Occasional mismatches in niche or non-English markets
• Basic verification tools limited to higher tiers
• Support response times vary for free-plan users

Pricing at a glance

Skrapp keeps pricing transparent and predictable:

Extra credits cost $0.01–$0.04 each, far below ZoomInfo’s $0.20–$0.60 per credit range.
There are no setup fees, auto-renewal traps, or sales calls needed to view pricing.

Best for

Skrapp works especially well for:

• Sales reps building targeted lead lists
• Recruiters looking for verified decision-maker emails
• Founders and marketers running outbound or backlink outreach
• Small teams that want control over spend and credits

Many users describe Skrapp as one of the easiest tools for finding verified contacts directly from LinkedIn. Reviewers on G2 consistently highlight its simplicity, accuracy, and clear ROI compared to more expensive alternatives.

Bottom line

Skrapp.io isn’t trying to out-scale ZoomInfo: it’s designed to be simpler, faster, and fairer.
If your workflow lives on LinkedIn and you care more about accuracy and flexibility than raw database size, Skrapp is one of the few tools that genuinely delivers on both fronts.

How does Apollo.io compare to ZoomInfo?

Apollo.io is often mentioned among the strongest ZoomInfo competitors, mainly because it combines a large database with built-in outreach tools at a lower entry cost. The platform positions itself as an all-in-one sales system rather than a pure data provider, which is where its biggest differentiation lies.

Apollo.io key features

Apollo offers an extensive contact database (over 275 M contacts across 73 M companies, according to the company’s own site) and integrates directly with most sales workflows.
Its key features include:

• Sales intelligence & automation: AI-assisted lead scoring, enrichment, and sequencing.
• LinkedIn Chrome extension for prospecting and one-click email capture.
• CRM integrations with Salesforce, HubSpot, and Pipedrive.
• Engagement suite: multichannel sequences (email, call, LinkedIn), scheduling, and analytics.
• Native dialer & call recording for outbound teams.

The idea is to consolidate what many teams currently manage through multiple tools into a single platform.

Apollo.io pros and cons

Pros

• Rated 4.8 / 5 on G2 (7,500+ reviews) for usability and value.
• Offers significantly lower pricing than ZoomInfo — often saving teams 50 – 65 %.
• Built-in engagement tools reduce the need for separate outreach software.

Cons

• Reviewers mention that data accuracy can vary depending on region and industry.
• Learning curve can be steeper for first-time users.
• Some report occasional platform slowdowns during bulk operations.

Apollo.io pricing

Apollo’s pricing (as of 2025) remains transparent and self-service:

By comparison, ZoomInfo’s entry plans start around $14,995 per year, with extra charges for users and credit packs.

Apollo.io best use cases

Apollo tends to work best for:

• Teams building outbound sales pipelines from scratch.
• SMBs consolidating prospecting and engagement into one tool.
• Companies that need automation and flexibility rather than contract-bound enterprise setups.

Many users on G2 and Reddit note that Apollo helps smaller teams get close to ZoomInfo-level reach at a fraction of the price — but data verification and enrichment depth still trail behind specialized tools like Skrapp.

Can Clearbit replace ZoomInfo for data enrichment?

Clearbit — now part of HubSpot — takes a different route from tools like ZoomInfo or Skrapp. Instead of helping you find new leads, it focuses on cleaning, enriching, and completing the data you already have. It’s less about cold outreach and more about keeping your CRM accurate and useful.

Clearbit key features

Clearbit pulls data from 250+ public and private sources, adding over 100 attributes (like company size, tech stack, and revenue range) to each contact record.
It works quietly in the background, refreshing records automatically every 30 days.
Main features include:

• Real-time data enrichment for leads and accounts.
• IP intelligence that reveals which companies visit your website.
• Dynamic form shortening, reducing form fields without losing data.
• Native HubSpot integration, so enrichment happens directly in your CRM.

For most teams, Clearbit acts like a smart layer on top of HubSpot — less flashy than ZoomInfo, but great at keeping data fresh and forms short.

Clearbit pros and cons

Pros

• Built directly into HubSpot CRM after the 2023 acquisition.
• Simple setup — works automatically once connected.
• 94% deliverability rate, based on Clearbit’s internal benchmarks.
• Helps identify website visitors for better ABM targeting.
• Improves form conversion by removing unnecessary fields.

Cons

• Not made for outbound prospecting or cold email.
• HubSpot-only — limited outside its ecosystem.
• Data quality can vary by region.
• Credit-based pricing gets expensive at scale.
• Lacks built-in outreach or engagement tools.

Clearbit pricing (2025)

Clearbit’s pricing depends on how many enrichment actions you run:

Each enrichment costs about $0.30 per record. There’s no free trial, but some data enrichment tools are available inside HubSpot’s free plan.

Clearbit best use cases

Clearbit works best for:

• Marketing teams enriching inbound leads or cleaning CRM data.
• HubSpot users wanting visitor identification and automatic enrichment.
• ABM-focused companies that want to know which accounts are showing intent.

It’s not a lead-generation platform like ZoomInfo or Skrapp — it’s a data quality tool. If your problem is keeping your CRM clean and your forms short, Clearbit does that extremely well.

What about Lusha for simplicity and price?

Lusha is one of the most affordable options among ZoomInfo alternatives. It’s built for teams that just want verified contact data — without long contracts or complex pricing. In 2025, that clarity alone has made it a go-to for small sales and recruiting teams.

Lusha key features

Lusha runs on a credit-based system — one credit reveals an email address, ten credits unlock a phone number.
The platform gives access to more than 100 million business profiles and 15 million company records, with filters for job title, location, industry, and company size.

Its key strengths are:

• Seven-step data verification process for accuracy.
• Browser extension that finds contact data instantly on LinkedIn or company websites.
• CRM integrations with HubSpot, Salesforce, Zoho, and Pipedrive.
• GDPR and CCPA compliance, giving it an edge for global users.

It’s not overloaded with features — and that’s part of the appeal. Lusha focuses on reliable, accessible data you can pull fast.

Lusha pros and cons

Pros

• Extremely easy to use, minimal setup needed.
• Consistent data accuracy (80–90% range).
• Regular database refreshes keep results current.
• Compliance-first (GDPR + CCPA certified).
• Works directly from LinkedIn.

Cons

• Smaller coverage in niche or regional markets.
• Credit-based model limits volume users.
• US contact data can lag behind ZoomInfo’s.
• Occasional outdated or duplicate entries.
• Limited team collaboration features.

Lusha pricing

Lusha’s pricing for 2025 is clear and flexible — no demos or hidden quotes required:

Monthly billing adds roughly 25% to costs. Credits reset each month and can’t roll over.

Lusha best use cases

Lusha works best for:

• Startups or solo founders prospecting on LinkedIn.
• Recruiters sourcing decision-makers fast.
• Sales teams running lean, targeted outreach.
• Companies transitioning from manual research to automated data collection.

Users often describe Lusha as “simple, fast, and reliable for verified B2B contacts.”
It’s not built for deep data analytics or intent insights — but for everyday prospecting, it delivers strong value at a manageable price.

How does Hunter.io compare to ZoomInfo?

Hunter.io is one of the simplest and most widely used tools for verified email discovery.
It doesn’t try to compete on database size but delivers clean, accurate data, something most teams using ZoomInfo rarely experience consistently.

Hunter.io key features

Hunter.io specializes in finding and verifying professional emails from publicly available data.
Its database contains over 100 million verified email addresses, refreshed frequently.
Core features include:

• Domain Search: find all emails tied to a company domain
• Email Finder: locate an address by name and company
• Email Verifier: confirm deliverability before outreach
• Chrome and Google Sheets integrations for quick prospecting
• CRM sync with HubSpot

The simplicity is what makes it effective — you can run searches and verify leads without dealing with complex dashboards or credit traps.

Hunter.io pros and cons

Pros:

• High deliverability rate (~95%)
• Transparent pricing and quick setup
• Works seamlessly with HubSpot and Google Sheets
• Great for link-building and PR campaigns

Cons:

• No phone or social data
• Smaller database than ZoomInfo
• Limited enrichment capabilities for large-scale B2B targeting

Hunter.io pricing

Hunter’s plans are straightforward:

• Free: 25 searches per month
• Starter: $49/month for 500 searches
• Growth: $149/month for 5,000 searches
• Business: $499/month for 50,000 searches

Each email found or verified costs one credit.
No demos or hidden pricing — you can start instantly.

Hunter.io best use cases

Hunter works best for:

• Sales and marketing teams focused on verified outreach
• Agencies doing link-building, PR, or partnership campaigns
• Startups needing fast, low-cost email discovery

It’s not a full ZoomInfo replacement, but for clean, verified outreach, it consistently punches above its weight.

How does RocketReach compare to ZoomInfo?

RocketReach bridges the gap between email finders and enterprise databases.
It’s not as deep as ZoomInfo, but for teams that need verified contact info — emails, phones, and social links — it’s one of the most practical tools around.

RocketReach key features

RocketReach aggregates data on 700M+ professionals and 35M+ companies, combining multiple public and proprietary sources.
It provides:

• Verified email addresses, phone numbers, and social profiles
• Advanced filtering by title, company size, and location
• Chrome extension for LinkedIn prospecting
• Bulk lookup and CSV export
• Simple API for integration

Its core strength is multi-channel contact discovery — giving teams multiple touchpoints per lead without requiring an enterprise setup.

RocketReach pros and cons

Pros:

• Multi-channel data (email, phone, social)
• No contracts or demos needed
• Intuitive filtering and search
• Affordable monthly plans starting under $40

Cons:

• Accuracy varies (85–90% depending on region)
• Limited data depth vs ZoomInfo
• Export limits on lower tiers
• No built-in engagement tools

RocketReach pricing

RocketReach uses a transparent, tiered pricing model:

• Essential: $39/month with limited exports
• Pro: $79/month with more credits and CSV download
• Ultimate: $199/month for teams needing higher volume

All plans are month-to-month, and you can cancel anytime.
This flexibility alone makes it appealing compared to ZoomInfo’s annual lock-ins.

RocketReach best use cases

RocketReach is ideal for:

• Recruiters needing verified contact data fast
• SMBs doing direct email and phone outreach
• Founders building early-stage pipelines

It’s not a replacement for ZoomInfo’s depth, but for teams that value simplicity, speed, and cost control, RocketReach delivers what most actually need day-to-day.

Is Lead411 a better value than ZoomInfo?

Lead411 has built a reputation as one of the most practical alternatives to ZoomInfo, especially for teams that want verified data without enterprise pricing or long-term contracts. It’s often described as the “budget-friendly version of ZoomInfo” — simpler, lighter, and more transparent.

Lead411 key features

Lead411 offers access to over 450 million contacts and 30 million companies, with data refreshed every 90 days. The platform verifies direct dials through a triple-check process and includes:

• Unlimited email and phone number views
• Real-time company news alerts (funding, leadership changes, etc.)
• Integrations with Salesforce, HubSpot, and Zoho CRM
• Chrome extension for LinkedIn and website lookups
• Advanced filters for industry, title, and tech stack

Lead411 pros and cons

Pros

• Much lower cost than ZoomInfo with similar data depth
• 96% verified data accuracy (triple-verified contacts)
• 4.6/5 rating for both ease of use and value for money on G2
• Responsive customer support

Cons

• Limited international coverage (strongest in US, UK, Canada, AU)
• Filters can feel restrictive for company size and industry segmentation
• Data refresh delays occasionally mentioned by users

Lead411 pricing

• Free trial: 7 days, 50 leads
• Basic Plus Unlimited: $99/month per user ($75 with annual billing)
• Pro with intent data: higher-tier pricing
• Enterprise: custom quotes for large teams

Lead411 stands out mainly because of its pricing clarity — no calls, no hidden fees, no surprises.

Lead411 best for:

SMBs and sales teams that rely on verified emails and direct dials, especially those using Salesforce or HubSpot. It’s a solid choice for anyone scaling outbound operations without taking on enterprise overhead.

Is Seamless.ai a better value than ZoomInfo?

Seamless.ai takes a more automated route to sales intelligence, positioning itself around real-time data verification powered by AI. It’s designed for teams that want continuous lead discovery rather than static contact lists.

Seamless.ai key features

The platform claims over 1.3 billion professional contacts and 121 million companies. Notable features include:

• Real-time contact verification via AI
• Chrome extension for LinkedIn and company websites
• Automated list-building (Autopilot mode)
• Intent data for identifying in-market prospects
• AI writing assistant for personalized messages

Seamless.ai emphasizes live data updates — verifying contacts as they’re found rather than relying solely on pre-built databases.

Seamless.ai pros and cons

Pros

• AI-driven verification improves accuracy in real time
• Strong CRM integrations (Salesforce, HubSpot, Zoho)
• Simple interface, rated 4.7/5 for usability
• Effective for fast pipeline building

Cons

• Some users report inconsistent data quality
• 60-day cancellation policy feels restrictive
• Credit limits can run out quickly for large teams
• Best features sit behind higher-tier plans

Seamless.ai pricing

• Free: 50 total credits
• Basic: $147/month (250 credits)
• Pro: $299/user/month (1,000 daily credits, 5+ users)
• Enterprise: custom pricing

Seamless.ai best for:

Sales teams that prioritize automation and fast lead sourcing. It’s especially useful for tech, SaaS, and education industries — or anyone looking to speed up outbound workflows with AI-powered data updates.

Can 6sense outperform ZoomInfo for intent data?

6sense is one of the most advanced ZoomInfo competitors, built around predicting buying intent rather than simply listing contacts. It’s a platform used mainly by mid-market and enterprise teams focused on account-based marketing (ABM).

6sense key features

6sense’s “Revenue AI” system tracks anonymous buyer behavior to identify which accounts are actively researching a product category. Its core components include:

• AI-driven intent prediction models
• The “6signal Graph” for detecting anonymous visitors
• Real-time buying stage insights
• Account prioritization and ABM targeting tools
• Integration with CRMs and marketing platforms

6sense pros and cons

Pros

• Excellent for identifying ready-to-buy accounts
• Deep integration with marketing and sales ecosystems
• Highly rated for predictive accuracy (4.7/5 on Gartner)
• Helps uncover demand from previously invisible prospects

Cons

• Significantly more expensive than most ZoomInfo alternatives
• Steep learning curve and onboarding effort
• Occasional lags in data refresh speed

6sense pricing

Pricing is fully custom, but typical ranges include:

• Team Plan: entry-level intent capabilities
• Growth Plan: adds technographics and psychographics
• Enterprise: from ~$120,000/year with multi-year terms
  Most companies report paying between $60K and $300K annually.

6sense best for:

Enterprise-level sales and marketing teams using ABM strategies. It’s less about list building and more about predicting who’s ready to buy — making it one of the most advanced, though expensive, intent data platforms in the space.

ZoomInfo Competitors Compared: Features, Pricing, and Best Use Cases

So, is it time to move on from ZoomInfo?

If you’ve used ZoomInfo in the last few years, you already know what changed — not the data, but the deal. Teams aren’t leaving because they suddenly dislike the product; they’re leaving because it stopped making financial sense. Paying over $15,000 a year for data that others now offer at a fraction of the price just doesn’t hold up anymore.

The good news is that 2025 is full of solid alternatives that actually fit how modern sales teams work. Skrapp.io makes prospecting straightforward again — verified emails, clean LinkedIn extraction, and simple pricing you can scale or cancel anytime. Apollo.io covers more ground for teams that want outreach and data in one place, while tools like Clearbit, 6Sense, and Lusha fill in specific gaps with enrichment or intent tracking.

Most teams today don’t need an enterprise database; they need accuracy, control, and flexibility. Whether that means switching completely or mixing tools into a hybrid stack, the options are finally open — and they don’t require signing away a year of budget.

If you’re still using ZoomInfo, the right question isn’t whether to move. It’s when.

FAQs: ZoomInfo Competitors