ZoomInfo Pricing: Is It Worth It in 2025?

If you're searching for ZoomInfo pricing, you're probably trying to figure out how much this platform costs—and whether it’s worth it. The catch? ZoomInfo doesn’t publicly disclose its pricing, which means most businesses only get a quote after speaking with their sales team.

To save you time, we've compiled everything we know about ZoomInfo’s pricing structure, plans, and costs—along with potential downsides and alternatives to consider.

ZoomInfo Pricing Plans

ZoomInfo offers three main pricing plans:

💡 Note: ZoomInfo offers volume discounts for teams with over 20 users. Final pricing varies based on the number of users, data needs, and contract length.

Let’s break down each plan and what they include:

ZoomInfo Professional Plan

Best for: Small businesses and startups looking for essential B2B data.

What You Get:

• Access to ZoomInfo’s database of companies and professionals
• Basic search and filtering features
• Exportable prospect lists
• CRM integrations
• Email and phone support

💰 Cost: Starts at $14,995 per year for up to three users.

Cons:

❌ High entry-level pricing 

❌ No advanced search or intent data 

❌ Limited automation and workflow capabilities

ZoomInfo Advanced Plan

Best for: Mid-sized businesses that need more data insights and automation.

What You Get:

• Everything in the Professional Plan
• Advanced search and filtering options
• Buyer intent data
• Data enrichment and cleansing
• Workflow automation tools
• Increased data export limits
• Priority customer support

💰 Cost: $24,995 per year for a single user.

Cons:

❌ Big jump in price from the Professional Plan 

❌ Some integrations require additional fees

ZoomInfo Elite Plan

Best for: Large enterprises that need extensive data, integrations, and support.

What You Get:

• Everything in the Advanced Plan
• Dedicated account management
• Customizable data solutions
• Advanced API access and integrations
• Salesforce Data.com replacement
• Onboarding and training support

💰 Cost: Starts at $39,995 per year, with custom pricing for large teams.

Cons:

❌ Extremely high cost, making it inaccessible for many businesses 

❌ Requires commitment to a long-term contract 

❌ Additional costs for advanced integrations and custom solutions

How Much Does ZoomInfo Actually Cost?

While ZoomInfo does provide general pricing information for their Professional and Advanced Plans after contacting their sales department, the actual cost of the platform can vary depending on factors such as:

• Number of users
• Data requirements and usage
• Additional features and integrations
• Contract length

Some users have reported annual costs ranging from $15,000 to over $100,000, depending on the scale and complexity of their requirements.

Hidden Costs and Renewal Surprises

One of the biggest complaints about ZoomInfo is its pricing structure and contract renewals.

🔍 Surprise Price Increases 

According to customer reports, ZoomInfo often raises prices by 10-30% at renewal, making long-term costs unpredictable.

🔍 Credit System Limitations 

ZoomInfo operates on a credit-based model, meaning you pay per data export or lookup. If you run out of credits, you’ll need to purchase more—potentially increasing costs significantly.

🔍 No Monthly Plans 

ZoomInfo requires an annual contract, meaning you can’t test it on a short-term basis.

📌 Pro Tip: Always negotiate your contract and clarify renewal terms upfront.

Looking for a ZoomInfo Alternative? Try Skrapp.io

If ZoomInfo’s pricing is too high or you’re looking for a more flexible alternative, Skrapp.io is worth considering. It offers a top-notch solution for B2B sales intelligence and lead generation without the high price tag.

Why Skrapp.io?

💰 Affordable Pricing

Skrapp.io offers flexible pricing with low-cost monthly plans, unlike ZoomInfo’s expensive, locked-in annual contracts.

⚡ Speed & Accuracy

Skrapp.io delivers fast and accurate B2B data, ensuring your sales team connects with verified contacts quickly.

🔍 Transparent Pricing

Unlike ZoomInfo, Skrapp.io provides clear, upfront pricing with no unexpected renewal costs.

🛠 Seamless Prospecting with Chrome Extension

Skrapp.io’s Chrome extension allows users to extract verified contact details directly from LinkedIn, streamlining lead generation.

🚀 No Contracts or Hidden Fees

Unlike ZoomInfo, which requires an annual commitment, Skrapp.io lets you pay monthly with no long-term contracts.

💡 Try Skrapp.io for free to see how it can improve your sales prospecting without breaking the bank.

Skrapp.io Pricing Plans

Skrapp.io offers multiple pricing tiers, allowing businesses to scale according to their needs.

💡 Unused credits on Seeker, Starter, and Enterprise plans roll over each month.

All paid plans include features such as bulk email finder, bulk email verification, CRM integration, and LinkedIn automation.

Skrapp.io Features

Skrapp.io not only provides powerful lead generation and email marketing features but also outperforms ZoomInfo in several key areas:

Email Search

• Processes around 5 million email search queries per day.
• Average email search response time is 100ms.
• Provides 20% more valid emails than top industry solutions.
• Achieves a 92% success rate in email searches.

LinkedIn Integration

• Seamless integration with LinkedIn searches.
• Works with Sales Navigator profiles, searches, and lists.
• Extracts emails and profiles at 25 per second on Sales Navigator.
• Offers automation for LinkedIn data scraping, saving time and effort.

Email Verification

• Company enrichment adds revenue and industry data to verified emails.
• Role detection helps segment outreach efforts.
• AI-powered gibberish email detection improves data accuracy.
• Identifies personal and disposable mailboxes, reducing bounce rates.
• 99% email verification accuracy, surpassing leading industry software.

Lead Search & Data Enrichment

• Access to 150 million business profiles, updated daily.
• Enriches leads with comprehensive company data.
• Advanced segmentation and filtering tools help create precise target lists.

📌 Skrapp.io delivers superior speed, accuracy, and reliability—without the hidden costs and rigid contracts of ZoomInfo.

Final Thoughts: Is ZoomInfo Worth It?

ZoomInfo is a powerful tool, but its high costs, lack of transparency, and rigid contracts make it difficult for many businesses to justify. Before committing, make sure to negotiate pricing, clarify renewal terms, and compare alternatives like Skrapp.io, which offers a more affordable and flexible approach.

🚀 Want to avoid price hikes and hidden fees? Try Skrapp.io instead.

FAQs: ZoomInfo Pricing