ZoomInfo Pricing: Is It Worth It in 2025?

If you're searching for ZoomInfo pricing, you're probably trying to figure out how much this platform costs—and whether it’s worth it. The catch? ZoomInfo doesn’t publicly disclose its pricing, which means most businesses only get a quote after speaking with their sales team.

To save you time, we've compiled everything we know about ZoomInfo’s pricing structure, plans, and costs—along with potential downsides and alternatives to consider.

ZoomInfo Pricing Plans

ZoomInfo offers three main pricing plans:

💡 Note: ZoomInfo offers volume discounts for teams with over 20 users. Final pricing varies based on the number of users, data needs, and contract length.

Let’s break down each plan and what they include:

ZoomInfo Professional Plan

Best for: Small businesses and startups looking for essential B2B data.

What You Get:

• Access to ZoomInfo’s database of companies and professionals
• Basic search and filtering features
• Exportable prospect lists
• CRM integrations
• Email and phone support

💰 Cost: Starts at $14,995 per year for up to three users.

Cons:

• High entry-level pricing 
• No advanced search or intent data 
• Limited automation and workflow capabilities

ZoomInfo Advanced Plan

Best for: Mid-sized businesses that need more data insights and automation.

What You Get:

• Everything in the Professional Plan
• Advanced search and filtering options
• Buyer intent data
• Data enrichment and cleansing
• Workflow automation tools
• Increased data export limits
• Priority customer support

💰 Cost: $24,995 per year for a single user.

Cons:

• Big jump in price from the Professional Plan 
• Some integrations require additional fees

ZoomInfo Elite Plan

Best for: Large enterprises that need extensive data, integrations, and support.

What You Get:

• Everything in the Advanced Plan
• Dedicated account management
• Customizable data solutions
• Advanced API access and integrations
• Salesforce Data.com replacement
• Onboarding and training support

💰 Cost: Starts at $39,995 per year, with custom pricing for large teams.

Cons:

• Extremely high cost, making it inaccessible for many businesses 
• Requires commitment to a long-term contract 
• Additional costs for advanced integrations and custom solutions

What Are Customers Saying About ZoomInfo Pricing?

To get a clear picture of what real users think about ZoomInfo pricing, we analyzed customer reviews and pricing data on G2 and Reddit. The general consensus? It’s powerful but expensive, rigid, and often unpredictable.

Here’s what users are saying:

Expensive with unpredictable increases

ZoomInfo's pricing starts at $14,995/year, but depending on usage, some businesses report paying over $100,000 annually. Users frequently complain about 10-30% price hikes at renewal.

Hidden costs and credit limitations

ZoomInfo operates on a credit-based system, meaning you pay per data export. Once you run out of credits, additional purchases drive costs up fast.

No flexible plans

There’s no monthly option—ZoomInfo requires an annual contract. If you don’t want to commit long-term, you’re out of luck.

Difficult contract terms

Many users struggle to cancel due to ZoomInfo’s auto-renewal policy, which locks customers into another year if they miss their narrow cancellation window.

Lead quality concerns

Some customers praise ZoomInfo’s database, but others report outdated information, inaccurate contacts, or spam trap emails.

Usability and integration issues

Despite its price, ZoomInfo isn’t always easy to use. Users note sync errors with CRMs and a steep learning curve for new teams.

Better alternatives for the price

While ZoomInfo is a leading tool, many users feel competitors like Skrapp.io offer better value at a fraction of the cost.

📌 Pro Tip: Always negotiate your contract with ZoomInfo and clarify renewal terms upfront.

Real User Reviews: ZoomInfo's Pricing & Contracts

Below are actual user reviews from verified ZoomInfo customers, highlighting their experiences with pricing, contracts, and overall platform value.

Looking for a ZoomInfo Alternative? Try Skrapp.io

If ZoomInfo’s pricing is too high or you’re looking for a more flexible alternative, Skrapp.io is worth considering. It offers a top-notch solution for B2B sales intelligence and lead generation without the high price tag.

Why Skrapp.io?

Affordable Pricing: Skrapp.io offers flexible pricing with low-cost monthly plans, unlike ZoomInfo’s expensive, locked-in annual contracts.

Speed & Accuracy: Skrapp.io delivers fast and accurate B2B data, ensuring your sales team connects with verified contacts quickly.

Transparent Pricing: Unlike ZoomInfo, Skrapp.io provides clear, upfront pricing with no unexpected renewal costs.

Seamless Prospecting with Chrome Extension: Skrapp.io’s Chrome extension allows users to extract verified contact details directly from LinkedIn, streamlining lead generation.

No Contracts or Hidden Fees: Unlike ZoomInfo, which requires an annual commitment, Skrapp.io lets you pay monthly with no long-term contracts.

💡 Try Skrapp.io for free to see how it can improve your sales prospecting without breaking the bank.

Skrapp.io Pricing Plans

Skrapp.io offers multiple pricing tiers, allowing businesses to scale according to their needs.

💡 Unused credits on Seeker, Starter, and Enterprise plans roll over each month.

All paid plans include features such as bulk email finder, bulk email verification, CRM integration, and LinkedIn automation.

Skrapp.io Features

Skrapp.io not only provides powerful lead generation and email marketing features but also outperforms ZoomInfo in several key areas:

Email Search

• Processes around 5 million email search queries per day.
• Average email search response time is 100ms.
• Provides 20% more valid emails than top industry solutions.
• Achieves a 92% success rate in email searches.

LinkedIn Integration

• Seamless integration with LinkedIn searches.
• Works with Sales Navigator profiles, searches, and lists.
• Extracts emails and profiles at 25 per second on Sales Navigator.
• Offers automation for LinkedIn data scraping, saving time and effort.

Email Verification

• Company enrichment adds revenue and industry data to verified emails.
• Role detection helps segment outreach efforts.
• AI-powered gibberish email detection improves data accuracy.
• Identifies personal and disposable mailboxes, reducing bounce rates.
• 99% email verification accuracy, surpassing leading industry software.

Lead Search & Data Enrichment

• Access to 150 million business profiles, updated daily.
• Enriches leads with comprehensive company data.
• Advanced segmentation and filtering tools help create precise target lists.

📌 Skrapp.io delivers superior speed, accuracy, and reliability—without the hidden costs and rigid contracts of ZoomInfo.

The Bottom Line: Is ZoomInfo Worth It?

ZoomInfo is a powerful tool, but its high costs, rigid contracts, and hidden fees make it a risky investment. The biggest issues? Unexpected price hikes, restrictive credit limits, and an aggressive auto-renewal policy that traps you if you miss the narrow cancellation window.

So, is ZoomInfo worth it? If you’re a large enterprise with deep pockets and a dedicated data team, maybe. But for most businesses, the cost outweighs the benefits, especially with more affordable, flexible, and user-friendly alternatives on the market.

Bottom line? ZoomInfo is overpriced—you might sign up thinking it’ll be worth it, but you’ll probably just end up regretting the cost. If you want accurate, affordable, and fast lead generation, Skrapp.io is the smarter choice.

FAQs: ZoomInfo Pricing