Account-Based Marketing (ABM)
This is a `strategic term`. A sales concept that requires strong thinking ability, decision-making, and customer communication.
Instead of casting a wide net, a tech company uses ABM to create customized content and outreach for key accounts in the healthcare sector, aiming for more impactful engagement.
Example:
Instead of casting a wide net, a tech company uses ABM to create customized content and outreach for key accounts in the healthcare sector, aiming for more impactful engagement.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.