Account-Based Selling (ABS)

This is a `strategic term`. A sales concept that requires strong thinking ability, decision-making, and customer communication.

A sales team, in collaboration with marketing, employs ABS by tailoring their pitch and outreach to specific decision-makers within a target account, aiming for a more focused and effective sales approach.

Example:

A sales team, in collaboration with marketing, employs ABS by tailoring their pitch and outreach to specific decision-makers within a target account, aiming for a more focused and effective sales approach.

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


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