Acquisition Cost
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
A software company calculates its Acquisition Cost by summing up expenses for online advertising, sales team salaries, and promotional materials used in a campaign that resulted in acquiring 500 new customers.
Example:
A software company calculates its Acquisition Cost by summing up expenses for online advertising, sales team salaries, and promotional materials used in a campaign that resulted in acquiring 500 new customers.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.