Annual Recurring Revenue (ARR)
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
A SaaS company calculates its ARR by multiplying the average monthly subscription fee by the number of active subscribers.
Example:
A SaaS company calculates its ARR by multiplying the average monthly subscription fee by the number of active subscribers.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.