Average Revenue Per User (ARPU)

This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.

A telecommunications company calculates ARPU by dividing its total monthly revenue by the number of subscribers, providing insight into the average contribution of each customer to the company's revenue.

Example:

A telecommunications company calculates ARPU by dividing its total monthly revenue by the number of subscribers, providing insight into the average contribution of each customer to the company's revenue.

On-point prospecting, always.

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