Bottom of the Funnel (BOFU)

This is a `framework-based` term. One of the many industry-wide concepts or frameworks acknowledged and performed by businesses.

In the BOFU stage, marketing efforts may focus on providing detailed product information, customer testimonials, and special offers to encourage the conversion of leads into customers.

Example:

In the BOFU stage, marketing efforts may focus on providing detailed product information, customer testimonials, and special offers to encourage the conversion of leads into customers.

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


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