Buyer Persona
This is a `strategic term`. A sales concept that requires strong thinking ability, decision-making, and customer communication.
A software company creates a buyer persona named "Marketing Manager Mary," detailing her job role, challenges, preferences, and decision-making criteria to tailor their product and messaging.
Example:
A software company creates a buyer persona named "Marketing Manager Mary," detailing her job role, challenges, preferences, and decision-making criteria to tailor their product and messaging.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.