Churn Rate
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
A SaaS company calculates its churn rate by dividing the number of customers lost during a month by the total number of customers at the beginning of the month.
Example:
A SaaS company calculates its churn rate by dividing the number of customers lost during a month by the total number of customers at the beginning of the month.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.