Click-Through Rate (CTR)
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
An email marketing campaign's CTR is calculated by dividing the number of clicks on a link in the email by the total number of email recipients, expressed as a percentage.
Example:
An email marketing campaign's CTR is calculated by dividing the number of clicks on a link in the email by the total number of email recipients, expressed as a percentage.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.