Conversion Funnel
A conversion funnel is a marketing concept that visualizes the journey potential customers take towards a desired action, typically a purchase. Imagine a funnel with a wide opening at the top and a narrow one at the bottom.
Top of the funnel (TOFU): This is where potential customers become aware of your brand or product. This might be through social media ads, blog posts, or search engine results
Middle of the funnel (MOFU): Here, potential customers are interested and want to learn more. They might visit your website, download an ebook, or watch a product explainer video.
Bottom of the funnel (BOFU): This is the decision stage. Potential customers are ready to convert, which could mean making a purchase, signing up for a free trial, or subscribing to a newsletter.
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