Cost Per Lead (CPL)

This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.

If a marketing campaign costs $1,000 and results in 200 leads, the CPL would be $5 ($1,000 / 200).

Example:

If a marketing campaign costs $1,000 and results in 200 leads, the CPL would be $5 ($1,000 / 200).

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


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