Cost Per Lead (CPL)
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
If a marketing campaign costs $1,000 and results in 200 leads, the CPL would be $5 ($1,000 / 200).
Example:
If a marketing campaign costs $1,000 and results in 200 leads, the CPL would be $5 ($1,000 / 200).
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.