Customer Acquisition Cost (CAC)

This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.

If a company spends $10,000 on marketing and acquires 500 new customers, the CAC is $20 ($10,000 / 500).

Example:

If a company spends $10,000 on marketing and acquires 500 new customers, the CAC is $20 ($10,000 / 500).

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


Skrapp logo

Skrapp.io: Your B2B Lead Generation Solution! Find verified business emails and enrich company data from LinkedIn and Sales Navigator effortlessly.

Skrapp Private Limited is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Microsoft or LinkedIn, or any of their subsidiaries or affiliates.
The name LinkedIn, as well as related names, marks, logos, emblems, and images are registered trademarks of their respective owners.

Copyright © 2024 by Skrapp.io. All rights reserved.