Customer Acquisition Cost (CAC)
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
If a company spends $10,000 on marketing and acquires 500 new customers, the CAC is $20 ($10,000 / 500).
Example:
If a company spends $10,000 on marketing and acquires 500 new customers, the CAC is $20 ($10,000 / 500).
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.