Daily Active Users (DAU)

This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.

A social media app tracks its DAU to assess the number of users who log in, post, or interact with content on a daily basis.

Example:

A social media app tracks its DAU to assess the number of users who log in, post, or interact with content on a daily basis.

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


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