Lead Conversion Rate
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
If a company generates 100 leads and 20 of them make a purchase, the lead conversion rate is 20% (20 purchases / 100 leads).
Example:
If a company generates 100 leads and 20 of them make a purchase, the lead conversion rate is 20% (20 purchases / 100 leads).
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.