Lead Magnet
This is a `strategic term`. A sales concept that requires strong thinking ability, decision-making, and customer communication.
A company offering a free e-book, webinar, or a discount coupon in return for a visitor's email address is using a lead magnet to build its customer base.
Example:
A company offering a free e-book, webinar, or a discount coupon in return for a visitor's email address is using a lead magnet to build its customer base.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.