Lifetime Value (LTV)
This is a `metric-based` term. One of the many marketing and sales metrics businesses use to assess the outcome of their efforts.
If a customer subscribes to a streaming service for $10 per month and stays subscribed for five years, their lifetime value would be $600 ($10/month * 12 months * 5 years).
Example:
If a customer subscribes to a streaming service for $10 per month and stays subscribed for five years, their lifetime value would be $600 ($10/month * 12 months * 5 years).
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.