Loss Leader

This is a `strategic term`. A sales concept that requires strong thinking ability, decision-making, and customer communication.

A supermarket selling milk at a lower price than its cost to attract customers, with the expectation that they will purchase other higher-margin items during their visit.

Example:

A supermarket selling milk at a lower price than its cost to attract customers, with the expectation that they will purchase other higher-margin items during their visit.

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


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