Loss Leader
This is a `strategic term`. A sales concept that requires strong thinking ability, decision-making, and customer communication.
A supermarket selling milk at a lower price than its cost to attract customers, with the expectation that they will purchase other higher-margin items during their visit.
Example:
A supermarket selling milk at a lower price than its cost to attract customers, with the expectation that they will purchase other higher-margin items during their visit.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.