Top of the Funnel (TOFU)

This is a `framework-based` term. One of the many industry-wide concepts or frameworks acknowledged and performed by businesses.

A company might use blog posts, social media content, and educational resources to engage and attract a wide audience at the top of the funnel.

Example:

A company might use blog posts, social media content, and educational resources to engage and attract a wide audience at the top of the funnel.

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


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