Top of the Funnel (TOFU)
This is a `framework-based` term. One of the many industry-wide concepts or frameworks acknowledged and performed by businesses.
A company might use blog posts, social media content, and educational resources to engage and attract a wide audience at the top of the funnel.
Example:
A company might use blog posts, social media content, and educational resources to engage and attract a wide audience at the top of the funnel.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.