Total Addressable Market (TAM)
This is a `generic sales` term. One of the many jargon used by sales, marketing, and other business teams in sales-focused conversations.
A software company estimating its TAM might consider the total number of potential customers in a specific industry who could benefit from its product.
Example:
A software company estimating its TAM might consider the total number of potential customers in a specific industry who could benefit from its product.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.