White Paper
This is a `generic sales` term. One of the many jargon used by sales, marketing, and other business teams in sales-focused conversations.
A technology company publishes a white paper to explain the benefits and technical details of its new software solution, targeting industry professionals and decision-makers.
Example:
A technology company publishes a white paper to explain the benefits and technical details of its new software solution, targeting industry professionals and decision-makers.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.