Apollo.io Review 2025: Features, Pricing & Best Alternatives

Apollo.io is a popular platform for B2B sales intelligence and outreach, offering a combination of verified contact data, multi-channel engagement tools, and CRM integration. It's used by over 160,000 companies, particularly by sales teams looking to streamline lead generation and automate outbound efforts.

However, while the tool delivers on many fronts, users frequently point out concerns around customer support responsiveness, credit-based pricing confusion, and occasional data quality issues.

In this review, we’ll explore Apollo.io’s features, pricing, user feedback, and how it compares to alternatives like Skrapp.io—so you can determine if it’s the right fit for your workflow.

Quick Summary

• Feature set: 9/10 – Includes verified contact data, outreach automation, CRM integrations, and enrichment tools.
• Usability: 8/10 – Clean interface and robust Chrome extension, though some users report CRM sync issues.
• Data accuracy: 7/10 – Strong coverage, but occasional outdated records and bounced emails.
• Integrations: 8/10 – Connects with Salesforce, HubSpot, Gmail, and many more.
• Customer support: 6.5/10 – Responsive email support, but lacks phone or live chat for immediate help.
• Pricing: 8/10 – Competitive free plan, flexible paid tiers, but some confusion around credit limits.
• Overall rating: 8/10 – One of the most full-featured sales intelligence platforms, but not without some tradeoffs.

Apollo.io Overview

Editor’s Note: For this review, I tested Apollo.io’s features, usability, data accuracy, integrations, and customer support to provide an objective take.

Founded in 2015 by Tim Zheng, Apollo.io began as ZenProspect with the goal of simplifying sales prospecting through data intelligence and automation. Today, it's positioned as an all-in-one sales intelligence and engagement platform designed for B2B companies. It combines prospecting data, outreach automation, and sales analytics into a single tool.

The platform is structured around the entire sales process—from finding leads to engaging them through multi-step sequences and tracking their interactions. It supports both inbound and outbound workflows and offers built-in tools for email campaigns, call dialing, data enrichment, and contact management.

Apollo.io Main Features

Apollo.io is divided into several product modules that cover the core needs of modern sales teams: prospecting, engagement, enrichment, and analytics. Let’s take a closer look at what each of these includes.

Prospecting Tools

Apollo’s prospecting product is built on a robust database of over 275 million contacts and 60 million companies. Users can filter this data by job title, seniority, department, location, revenue, company size, technologies used, and more to build highly targeted lists.

The platform provides verified emails, direct dials (where available), and LinkedIn URLs, making it easier to connect with decision-makers. The Chrome extension further enhances this process by allowing users to extract data from LinkedIn or company websites without switching tabs.

Engagement & Sequences

Apollo includes a powerful outreach engine with support for automated email sequences, task scheduling, and click-based triggers. Sequences can combine multiple touchpoints—email, LinkedIn, calls—within a single campaign.

The built-in dialer supports call recording, whisper coaching, voicemail drops, and analytics to help sales teams optimize conversations. While automation works well for most users, some have reported occasional issues with email deliverability, particularly when managing large-scale outreach.

Enrichment & CRM Sync

Apollo’s enrichment tools automatically fill in missing data on people and companies, including firmographics and technographics. Users can upload contact lists and enrich them in bulk, or use Apollo’s enrichment to keep CRM records fresh and complete.

Native integrations with Salesforce, HubSpot, Zoho, and Pipedrive allow for real-time sync of contacts, tasks, and activities. However, a few users have noted inconsistencies in how frequently the CRM updates reflect Apollo data—especially for fast-moving campaigns or high-volume prospecting.

Analytics & Reporting

Apollo.io includes detailed reporting tools to help sales leaders and reps monitor performance across campaigns, sequences, and channels. The platform tracks key engagement metrics such as open rates, click-throughs, replies, and meeting bookings. These analytics are accessible through customizable dashboards, allowing teams to identify what’s working and what needs adjustment.

Users can filter data by rep, team, campaign, or time period to gain insights into performance and optimize sequences accordingly. The system also tracks call outcomes, voicemail engagement, and overall sequence effectiveness. However, some users report that inconsistencies in email delivery or CRM syncing may occasionally distort campaign performance metrics.

Apollo’s reporting helps teams refine their sales process, though more advanced attribution and forecasting tools may require external analytics platforms or manual reporting workarounds.

➡️ Feature Assessment: 9/10
Apollo.io delivers a rich set of tools for prospecting, outreach automation, CRM enrichment, and performance tracking—all within a single interface. While the learning curve can be steep and occasional syncing bugs exist, the overall feature set is among the most complete in the sales tech space.

Apollo.io Integrations

Apollo.io offers a well-rounded suite of integrations that support core sales workflows, but there are tradeoffs in scalability and third-party depth when compared to enterprise solutions.

CRM Integrations

Apollo integrates natively with:

• Salesforce
• HubSpot
• Pipedrive
• Zoho CRM

These integrations enable contact syncing, activity tracking, and task automation. However, users report issues when syncing large datasets with Salesforce, citing delays and data mismatches.

Communication Tools

• Gmail & Outlook: Email tracking and sequence automation
• Slack: Notifications and task updates
• Google Calendar: Meeting scheduling

These integrations streamline daily workflows and improve follow-up efficiency. Gmail and Slack connectivity are often praised for usability.

Automation & Productivity

• Zapier: Connects Apollo to 1,000+ tools for workflow automation
• Google Sheets: Lead list exports and data organization

Though functional, users needing deep marketing workflows or analytics integrations may find limitations.

Browser & Enrichment Tools

• Apollo Chrome Extension: Enables LinkedIn data scraping and website enrichment
• LinkedIn Integration: Send connection requests, extract contact details

This extension is highly rated for ease of use, though not without reliability concerns in some edge cases.

➡️ Integration Score: 8/10
Apollo.io connects well with major CRM and communication tools, making it ideal for small to mid-sized teams. For advanced analytics, compliance, or niche integrations, competitors like ZoomInfo, Salesloft, or Cognism may offer a better fit.

Apollo.io Customer Support

Customer support is a critical factor for sales intelligence tools, and Apollo.io has received mixed feedback in this area. While the platform offers multiple support channels, user experiences vary significantly—especially regarding response times and resolution quality. Here's a breakdown of its customer support offerings:

Support Channels

Apollo.io offers several ways for users to seek assistance:

• Email Support – Available across all plans, but users frequently report delays in response.
• Help Center – Includes how-to guides, video tutorials, and troubleshooting documentation.
• Onboarding Webinars – Weekly sessions designed to help users get started with platform features.
• No Live Chat or Phone Support – Unlike some competitors, Apollo.io does not provide real-time support through chat or phone, which many users cite as a drawback.

While these self-service resources are helpful for general navigation, users looking for hands-on support or urgent help may find the options lacking.

Apollo.io Customer Service Reviews from G2

Common User Complaints

Despite the availability of multiple support options, users frequently mention:

• Slow Response Times – Tickets can take several days or even weeks to resolve.
• Repetitive Troubleshooting Requests – Users report being asked for the same screenshots and steps repeatedly.
• Limited Escalation Paths – Some issues, such as dialer malfunctions or billing problems, remain unresolved after extended periods.
• No Real-Time Support – The absence of live chat or phone support is a significant concern for time-sensitive issues.

Users on higher-tier plans may receive better response times, but support inconsistency remains a pain point for many.

➡️ Support Verdict: 6.5/10
Apollo.io offers essential support channels like email and webinars, but the lack of real-time assistance and inconsistent response times make it less reliable for teams requiring fast, personalized help.

Apollo.io Pricing: Is It Cost-Effective?

Apollo.io uses a credit-based pricing model with multiple tiers, including a free plan. While it offers generous features at competitive rates, some users have expressed concerns about credit limits, feature restrictions, and unexpected charges. Here’s a breakdown of its pricing structure:

Pricing Tiers

Apollo.io offers four main plans tailored to different team sizes and needs:

• Free Plan ($0/month) – Includes 120 email credits/month, basic access to email enrichment and LinkedIn workflows. Suitable for individuals testing the platform.
• Basic Plan ($49/month per user) – Provides access to core features like sequence automation, basic analytics, and up to 2,500 email credits/month.
• Professional Plan ($99/month per user) – Includes 9,000 credits/month, advanced automation, A/B testing, call dialing, and CRM integrations.
• Organization Plan ($119–149/month per user) – Offers 50,000+ credits/month, advanced admin controls, custom permissions, API access, and team performance reporting. Pricing varies depending on contract length and seat count.

Apollo also offers annual billing discounts, which reduce the per-user cost by approximately 20% compared to monthly payments.

Hidden Costs & Considerations

Although Apollo.io’s pricing is attractive on the surface, several cost-related concerns have been flagged by users:

• Credit System Limitations – Viewing direct dials, mobile numbers, or verified contacts consumes credits. These can run out quickly with high-volume prospecting.
• "Unlimited" Plan Restrictions – Despite claims of unlimited access, users report daily send and data pull limits that restrict scale.
• Billing Disputes – Several users mention being charged after cancellations or facing difficulty downgrading plans.
• No Prorated Refunds – Annual plan users report frustration with non-refundable charges after account suspension or switching plans.

Compared to tools like ZoomInfo or Cognism, Apollo.io offers more affordable entry pricing, but hidden limits and lack of transparency can create friction for scaling teams.

➡️ Pricing Evaluation: 8/10
Apollo.io delivers strong value with competitive pricing and a free tier, but users must monitor credit usage and auto-renewal terms closely. For transparent pricing and verified data, platforms like Skrapp.io offer a more predictable alternative.

What Are Customers Saying About Apollo.io?

Apollo.io has a significant user base, especially among small to mid-sized sales teams. While many users highlight the platform's affordability, automation features, and ease of use, recurring concerns include data accuracy, customer support responsiveness, and credit-based limitations.

What Users Love About Apollo.io

• Comprehensive Prospect Database – Users praise the breadth of Apollo’s contact database for streamlining lead discovery.
• Affordable for SMBs – Frequently cited as a cost-effective alternative to ZoomInfo and similar platforms.
• Strong LinkedIn Integration – The Chrome extension allows users to collect contact data while browsing LinkedIn and Sales Navigator.
• Built-in Email Automation – Apollo.io's sequencer tools help automate outreach and improve workflow efficiency.
• Ease of Use – Many users appreciate the platform's clean UI and straightforward navigation for outreach campaigns.

Common Complaints About Apollo.io

• Data Accuracy Issues – Users report high bounce rates and outdated contact details, which can disrupt outreach efforts.
• Frustrating Credit Model – The credit-based system can be limiting for teams needing higher-volume data access.
• Customer Support Delays – Numerous reviews cite long response times, unresolved issues, and lack of real-time support.
• Integration Bugs – Some users experience syncing issues, particularly with Salesforce and other CRM tools.
• UI Inconsistencies – Although some users enjoy the interface, others find it cluttered and difficult to navigate.
• Billing and Auto-Renewal Problems – Users have flagged concerns about being charged without clear notice or difficulty canceling subscriptions.

Real User Reviews from G2

Key Takeaways

• G2 Rating: Apollo.io has an average rating of 4.7 out of 5 based on over 8,400 reviews, though SMB users report more nuanced experiences.
• Great for Smaller Teams: Apollo.io appeals to startups and SMBs seeking multi-functional sales tools without enterprise pricing.
• Consider the Trade-Offs: While the tool offers solid value, challenges with data quality and support responsiveness should be weighed.

➡️ User Feedback Verdict: 6.5/10
Apollo.io delivers strong value through its database and automation tools, but limitations in data accuracy, support quality, and credit usage can impact the user experience. For more accurate B2B email data and responsive support, try Skrapp.io.

Apollo.io vs. Alternatives: Which One is Better?

Apollo.io is a versatile platform combining prospecting data and outreach automation. But how does it compare to top sales intelligence tools like ZoomInfo, Salesloft, Kaspr, Cognism, and Skrapp.io?

Let’s take a closer look.

Feature Comparison: Apollo.io vs. Competitors

How Apollo.io Stands Out

• All-in-One Solution – Combines prospecting, automation, and engagement into a single platform.
• Budget-Friendly – Starts at $49/month with access to core tools.
• Dynamic Prospecting Tools – Offers email sequencing, LinkedIn scraping, and data enrichment.
• Ease of Use – Simple interface and Chrome extension make onboarding simpler for new users.

Where Apollo.io Falls Short

• Data Accuracy Concerns – Users report outdated contacts and bounced emails that require extra verification.
• Credit Limitations – Direct dial views and enrichment consume credits, limiting high-volume outreach.
• Support Issues – Users mention delayed support responses and recurring bugs in tools like the dialer.
• Scalability Barriers – Daily volume restrictions and API limitations can slow enterprise adoption.

Key Takeaways

• Apollo.io vs. ZoomInfo – ZoomInfo offers more accurate, human-verified data but at a much higher cost (~$14,995/year). Apollo is ideal for smaller teams.
• Apollo.io vs. Salesloft – Salesloft shines in sequencing and analytics; Apollo provides richer prospecting data at a lower price.
• Apollo.io vs. Kaspr – Kaspr is better for European phone outreach; Apollo offers global reach with more robust automation.
• Apollo.io vs. Cognism – Cognism is stronger for GDPR-compliant data and verification but priced for enterprises.
• Apollo.io vs. Skrapp.io – Skrapp.io delivers better email accuracy and transparent pricing but doesn’t include phone number lookups.

➡️ Competitive Positioning: 8/10
Apollo.io delivers excellent value for SMBs and outbound teams but may fall short in data reliability and enterprise-grade scalability.

Verdict: Is Apollo.io Really Worth It?

Apollo.io is a feature-rich sales intelligence platform built for modern B2B teams. It combines a massive contact database with automation, enrichment, and outreach tools—but whether it’s the right tool for you depends on your specific goals.

✅ Apollo.io is a good choice if you:

• Need an all-in-one platform for lead sourcing and sales engagement.
• Want a budget-friendly alternative to enterprise tools like ZoomInfo.
• Are running outbound campaigns and value email sequencing and CRM integrations.

❌ Apollo.io might not be for you if you:

• Require high data accuracy without the need for secondary verification.
• Prefer unlimited access without credit-based limitations on key features.
• Rely on real-time support or have zero tolerance for billing friction or bugs.

➡️ Overall Assessment: 8/10
Apollo.io offers excellent value for SMBs needing a scalable outreach platform with built-in prospecting tools. Still, teams that prioritize data accuracy, phone outreach, or premium customer service may find better fit with alternatives like Skrapp.io, which offers cleaner email data, transparent pricing, and a smoother user experience.

Looking for an Apollo.io Alternative?

Apollo.io combines prospecting and automation in a single tool—but for teams that prioritize email accuracy, transparent pricing, and LinkedIn-driven prospecting, Skrapp.io presents a reliable alternative.

Skrapp.io is a trusted B2B email finder designed for professionals who want verified email addresses and B2B leads without the hassle of inaccurate data or limited integrations. It’s especially effective for LinkedIn-based outreach and teams focused on clean, exportable lead data.

Here’s what makes Skrapp.io a great alternative to Apollo.io:

1. LinkedIn Email Extraction

Skrapp.io integrates directly with LinkedIn and Sales Navigator, allowing users to extract emails from individual profiles or bulk pages (up to 2,500 contacts per operation). The seamless Chrome Extension simplifies LinkedIn prospecting.

2. High-Accuracy Email Search

With a 92% average success rate, Skrapp.io enriches contacts with firmographic data, filters duplicates, and helps teams avoid high bounce rates—making it ideal for deliverability-focused outreach.

3. CRM & Team Collaboration

Skrapp.io connects with HubSpot, Salesforce, Zoho, Outreach, and Pipedrive—offering smooth syncing and shared access for teams. Users can organize and collaborate using shared lead lists across team members.

4. Predictable, Transparent Pricing

Unlike Apollo.io’s credit-based system, Skrapp.io provides a forever-free tier with 100 email finder credits/month and paid plans that scale clearly with usage—no hidden fees or surprise renewals.

Skrapp.io vs. Apollo.io: Feature Comparison

Get Started with Skrapp.io for Free

Skrapp.io is built for professionals who want high deliverability, ease of use, and clear value. With strong integrations and accurate data, it’s the go-to tool for reliable B2B outreach.

Here’s what you get with Skrapp.io:

• Verified LinkedIn-based email extraction
• 92%+ success rate on email validation
• Bulk export up to 2,500 contacts per operation
• CRM integrations with Salesforce, HubSpot, Outreach & more
• Transparent pricing with a generous free plan
• Collaborative tools for teams of any size

FAQs About Apollo.io