15 Best Sample Follow Up Emails to Prospective Clients
Your follow-up email may be the most important email you send in a prospecting campaign. Following up, often many times, on your outreach ensures you don’t miss crucial opportunities to convert prospects into sales. You’re also missing out on the ability to add value for your client.
Whether you’re working with prospects who are cold or warm, a well-crafted follow-up email is your chance to re-engage with a potential or existing client and stay top of mind.
Also read: 13 Sales Email Templates That Get High Response Rates
Lost in the Email Shuffle
If you already have a system for following up but you’re not seeing conversions, you may need to rethink the look or format of your emails. A 2015 survey found that the average American has at least 500 unread emails, and yours might be one (or several) of them.
Remember that professionals receive over 120 unique emails each day and may only respond to around 25% of those at best. Sending emails out into a cold market may generate a few click-throughs from the text, or even some movement through your call to action (CTA), but if you’re not tweaking your follow up emails to check in with the silent majority, then you’re missing out on a very lucrative increase in conversion rates.
It’s challenging standing out in a crowded email inbox. Stuck on how to begin crafting your follow-up? Check out the 47 powerful follow-up email templates you can customize to send your conversion rates soaring.
Also check: 100+ Email Subject Lines - for Cold Emails, Newsletters, Holiday Greetings, and More
#1: Hit All the Right Notes with this Prospect Follow Up
It’s challenging to find the right tone. Let prospects know you’re ready to deliver a personal touch without seeming needy.
Subject: Just checking in with you
Dear [client],
I wanted to follow up regarding the email I sent you on [date]. Hopefully, you had a chance to look over our services.
We understand how busy things can get. I’m just checking in to let you know that our services can help you work more efficiently and free up some of your valuable time. If you have questions, I’d love the opportunity to schedule a phone call or a meeting to discuss it further.
Let’s talk—my inbox is always open.
Sincerely,
[Your name, title]
#2: A More than Decent Proposal
Your potential client might be reviewing multiple proposals. A quick email shows them you’re prepared to build a relationship with them.
Subject: A summary of my proposal
Hello [client],
I’m following up on the proposal I sent you on [date]. I appreciate the opportunity to offer you our valuable services.
Please let me know if you have any questions regarding the proposal.
Our office is more than happy to provide you with any additional details you need to make your decision.
Our inbox is open, but feel free to call to discuss the proposal further or set up a meeting. We look forward to working with you!
Best,
[Your name, title]
#3: Do Quote Me on This
When potential clients consider your quote alongside others, they must understand what services are included. Placing a time constraint also creates a sense of urgency.
Subject: Following up on the quote we sent you
Dear [client],
Thank you once again for the opportunity to work with you. World-class service is our passion!
I’m following up with you about the quote we sent you on [date].
If you need additional information, please get in touch so we can assist you. The quote we delivered to you is good until [date]. If you need more time or wish to change the service package, let us know so we can work with you.
Once again, I look forward to working with you.
Thank you,
[Your name, title]
#4: Are You There, Prospect? It’s Us, Emailing
When too much time passes, you’ll want to check in with a direct appeal that feels both professional and informal.
Subject: Let’s reconnect
Hi [client],
On [date], I sent you an email about [proposal, quote, etc.]. I haven’t heard from you, so I’m just checking in to see if you need anything from me.
You may not have had time to decide yet. I’m more than happy to answer any questions you may have about my last email. I’d love to reconnect and craft a solution for you.
We’re here to help. My inbox is open, and you can also call me at [phone number] to discuss your concerns.
Sincerely,
[Your name, title]
#5: Hey, We Just Met You, So Email Definitely
Sending a message after a meeting is part of building a solid relationship. A quick, polite note says you’re ready for the next step.
Subject: Following up on our meeting
Hello [client],
I enjoyed meeting with you to discuss [proposal, quote, etc.] I hope we answered all of your questions about who we are and what we do.
I appreciated learning more about you and your work, and I’m excited to work with you in the future.
Please contact us if you have more questions after our meeting. You can reply to this email or call our office at [phone number].
Thank you,
[Your name, title]
#6: We Just Called You on Your Telephone
Like the after-meeting follow-up, an email check-in after a phone call sends the message that you’re still excited to partner with them.
Subject: Following up after our phone call
Hi [client],
I wanted to follow up after our phone call to make sure you have my information.
It was great getting a chance to discuss what we do and how we can be of service to you. I enjoyed learning more about you and your company. As I said on the phone, I believe we’ll be a great fit together.
I feel like we covered a lot of ground in our call, but I know sometimes questions pop up after, and I wanted you to know you can always reach out to me. We can talk further by email, or you can call me at [phone number].
Let’s talk again soon,
[Your name, title]
#7: Paper Chasers
People get busy, distracted, or overwhelmed. A gentle reminder that you need key information from the client can nudge them into action.
Subject: More information is needed—missing documents
Dear [client],
We’re ready to go with your project, but we need just a little more information from you. We are following up with you to request [documents].
You can send us [documents] several ways: email, fax, or mail.
Please get in touch to adjust your project details if you need additional time. We’re always here to answer your questions, so don’t hesitate to reach out.
I look forward to hearing from you,
[Your name, title]
#8: Long Time Yes Follow-Up
If you’ve helped a client in the past, chances are they’ll be receptive to working with you in the future. Be proactive and reach out to them.
Subject: We haven’t spoken lately. Let’s reconnect!
Hello [client],
It’s been a while since we last touched base. I hope you’re doing well.
Since we haven’t spoken lately, I wanted to reach out and let you know we’re still here to help you with [service].
We enjoyed working with you, and we value our relationship with you. If you have any current projects we can assist with, we’d love to talk.
Give us a call or send us an email so we can put together the details for you.
Thank you,
[Your name, title]
#9: Follow-Up, Then Follow-Up Even More
There isn’t a definite consensus on how many follow-ups you should send, but sending several well-timed follow-up emails can increase visibility and click-through.
Subject: Checking in—how can we help you?
Hi [client],
I sent a few emails, but I know you are busy.
I’d love to speak with you about the services we provide and how we can create value for your company.
If you need more information about what we do, I’m happy to send it to you. Better yet, give me a call at [phone number]. Let’s set up a meeting to discuss how we can benefit you best.
Sincerely,
[Your name, title]
#10: We’re Talking Payments, Pal
Invoices get overlooked—follow-up with clients professionally to resolve issues without alienating them.
Subject: Your invoice [invoice number]
Hello [client],
Thank you again for the opportunity to serve you. We love what we do, and we’re passionate about building relationships with our clients.
I’m following up with you about invoice #[invoice number], sent to you on [date]. Currently, you have an unpaid balance of [amount]. At this time, your payment is overdue.
We’re sure this was an oversight. If you have any questions about your invoice, give us a call at [phone number].
We look forward to resolving this issue with you soon.
Thanks!
[Billing department contact, title]
#11: New Features Lead to New Opportunities
You worked with a client in the past, but you’ve added new services they may not know about. Tell them—it might be just what they’re looking for.
Subject: NEW—We’ve got something exciting coming
Hi [client],
We’ve enjoyed working with you in the past, and we’re thrilled to keep building a relationship with you.
That’s why we wanted you to be one of the first to hear about a new feature we’ve been working on. We’re excited to bring you [a new feature].
You’re a valued partner, and we think [new feature] could add significant value to your company. Let’s schedule a meeting soon! Call us at [phone number] anytime.
Sincerely,
[Your name, title]
#12: Getting to Know Us
Clients respond to a personal touch, and it doesn’t get more personal than giving your backstory. They may learn something that resonates with them.
Subject: The story of how [company] got started
Hello [client],
I hope you had a chance to read my previous email. I wanted to introduce you to [company] and let you know a little more about how we got started.
***Your company’s story goes here. Include the following:
- Where you were before you started your business
- What problem you solve
- Why you started your business
- Your mission
- How you help people
I thought you might like knowing a bit about who we are and why we do what we do. Are you available for a meeting next week? Call me at [phone number] to further discuss your needs.
Sincerely,
[Your name, title]
#13: I Am the Gift
You boost positive feelings and build trust when you offer added value to your clients. You’re not just emailing them to pester—you love what you do, and you’re sharing that love.
Subject: 10 free tips to boost your [client need]
Hello [client],
We’re passionate about providing [service], and we understand how challenging your [needs] are. We’d love to offer you this resource, 10 Free Tips to Boost Your [client need], totally free.
You’ll find it attached here.
Some of our favorite highlights include:
- Highlight #1
- Highlight #2
- Highlight #3
We hope you find this resource useful. We love offering extras to clients as a way of saying thanks and to provide extra support.
Find out how we can add even more value to your company—call us at [phone number] to set up a meeting soon. We look forward to hearing from you!
Thank you,
[Your name, title]
#14: Singing Your Praises
People read customer reviews when deciding whether to purchase a product or service. Let your potential clients know you have solved problems similar to theirs.
Subject: Our customer was impressed—you could be, too
Dear [client],
We recently got some feedback from a company like yours, and I thought it might help you better understand what we do.
When we first began working with [other client name], they were looking for a solution for [pain point]. We worked closely with them to create a plan targeting their specific needs, and this is what they had to say:
[client testimonial]
We’re blushing!
We’d love to offer you the same level of service. Let’s connect soon—call us at [phone number].
Thank you,
[Your name, title]
#15: Deliver a Demo
There’s a reason people still quote the adage, “seeing is believing.” Give clients a chance to see what you offer in action.
Subject: Request a free demo today
Hello [client],
We have a lot of respect for our clients’ time. We know our clients are busy trying to stay competitive.
Our passion is to provide the best support possible so you can serve your customers at the highest level.
We’re proud of what we’ve created, and believe you should have a chance to try it out to ensure it will live up to your expectations.
That’s why we’re offering a free demo to you. Please explore all of the great features we offer.
Call us today at [phone number] to get started or ask us any questions you may have. We know once you try us, you’ll immediately see the benefits.
I look forward to working with you,
[Your name, title]
Sample Follow Up Emails to Prospective Clients Aren’t Easy
There are several points of contact in which a follow-up email is crucial. Your follow up email is a chance to check in with your client or prospect to:
- Keep in front of a prospect who hasn’t been responsive
- Provide time-sensitive encouragement to respond to a quote or proposal
- Offer additional services that align with or expand on the offering
- Build a relationship through an ongoing conversation
- Follow up to discuss next steps
- Check in with prospects who were requested materials but hasn’t yet purchased
- Ask for and cultivate leads from your original prospects
Rather than viewing follow-ups as pestering, consider them a key component of excellent customer service. If you do not currently have a consistent follow-up plan or you’re struggling with creating successful conversions, it may be time to shake up your message or delivery.
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