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11 Best Newsletter Platforms in 2024

11 Best Email Newsletter Platforms and Software 2024
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Newsletters are vital in marketing, fostering audience engagement, building relationships, and promoting products.

A robust newsletter platform is crucial, providing ease of use, personalization, automation, analytics, responsive design, compliance, and integration capabilities. This ensures effective communication, targeted content, and streamlined campaign management, contributing to brand awareness, customer loyalty, and business success.

To help you in finding the right newsletter platform, we have listed 11 options suitable for marketers, ranging from beginners to advanced professionals.

Also read:

Comparing the Best Email Newsletter Software

Name

Pricing

G2 Rating

Ideal For

Mailchimp

Starts at $4.62/mo for 500 subscribers. Free plan available.

4.4/5

Small to medium-sized businesses, beginners.

ConvertKit

Starts at $15/mo for 300 subscribers. Free plan available.

4.4/5

Content creators, bloggers, and small businesses.

Beehiiv

Starts at $49/mo for 10K subscribers. Free plan available.

5/5

Businesses interested in AI-driven content optimization.

Substack

10% revenue share for paid creators

Writers, journalists, and anyone looking for a straightforward newsletter platform.

GetResponse

Starts at $19/mo for 1000 subscribers. Free plan available.

4.2/5

Businesses looking for an all-in-one marketing solution.

Mailmodo

Starts at $49/mo for 2500 subscribers. Free plan available.

4.6/5

Businesses looking for interactive email solutions.

MailerLite

Starts at $10/mo for 500 subscribers. Free plan available.

4.7/5

Small to medium-sized businesses with a focus on simplicity.

Drip

Starts at $39/mo for 2500 subscribers. 14-day free trial.

4.4/5

E-commerce businesses, advanced marketers.

Sendlane

Starts at $600/mo for unlimited subscribers.

4.7/5

Businesses with more advanced marketing needs.

SendGrid

Starts at $15/mo for 7000 subscribers. Free plan available.

4/5

Developers and businesses with a need for transactional email.

Benchmark Email

Starts at $15/mo for 500 subscribers. Free plan available.

4.3/5

Small to medium-sized businesses on a budget.

Mailchimp

Best Newsletter Platform - mailchimp

Mailchimp pricing:

  • Free | $0/mo - 1000 monthly emails | 1 user | 500 subscribers
  • Essential | $4.62/mo - 5000 monthly emails | 3 users | 500 subscribers
  • Standard | $6.90/mo - 6000 monthly emails | 5 users | 500 subscribers
  • Premium | $137.96/mo -  150,000 monthly emails | unlimited users | 500 subscribers

Pros:

  • User-Friendly Interface: Mailchimp is known for its intuitive and easy-to-use interface, making it suitable for beginners.
  • Automation Features: It offers powerful automation features, allowing you to create complex email campaigns.
  • Free Plan: Mailchimp provides a free plan with basic features, making it budget-friendly for small businesses and individuals.
  • Integration: It integrates well with a wide range of third-party applications.

Cons:

  • Pricing for Larger Lists: As your subscriber list grows, the pricing can become less competitive compared to other platforms.
  • Template Limitations: While Mailchimp has a variety of templates, customization options may be limited for some users.

Best Suited For: Beginners, small to medium-sized businesses, those who prioritize ease of use.

ConvertKit

Best Newsletter Platform - convertkit

ConvertKit pricing: 

  • Free | $0/mo - up to 1,000 subscribers | 1 user
  • Creator | $15/mo - 300 subscribers | 1 user
  • Creator Pro | $29/mo - 300 subscribers | unlimited users

Pros:

  • Subscriber-Centric Approach: ConvertKit is designed with a focus on individual subscribers, allowing for better customization of content based on subscriber actions.
  • Tagging System: The tagging system makes it easy to segment and target specific groups of subscribers.
  • Visual Automation Builder: It offers a visual automation builder that simplifies the process of creating complex email sequences.
  • Creator-Friendly: Geared towards content creators, bloggers, and online entrepreneurs.

Cons:

  • Pricing for Larger Lists: Similar to Mailchimp, the pricing can be on the higher side as your subscriber list grows.

Best Suited For: Bloggers, content creators, online entrepreneurs who prioritize personalized communication.

Also read: ConvertKit vs tinyEmail: Which tool is better for bloggers?

Beehiiv

Best Newsletter Platform - beehiiv

Beehiiv pricing: 

  • Launch | $0/mo - unlimited monthly emails | 1 user | 2500 subscribers
  • Grow | $49/mo - unlimited monthly emails | unlimited users | 10K subscribers
  • Scale | $99/mo - unlimited monthly emails | unlimited users | 100K subscribers

Pros:

  • Visual Editor: Beehiiv provides a visual editor for easy and intuitive email creation.
  • Segmentation and Personalization: Allows for segmentation and personalization of email campaigns.
  • Automation: Offers automation features for setting up targeted email sequences.
  • Affordable Plans: Competitive pricing plans suitable for small to medium-sized businesses.

Cons:

  • Smaller User Base: Beehiiv may not have as large a user base as some other platforms.
  • Feature Set: Some advanced features may be limited compared to more established platforms.

Best Suited For: Small to medium-sized businesses with a focus on visual email creation and affordable plans.

Substack

Best Newsletter Platform - substack

Substack pricing: 10% revenue share for paid creators

Pros:

  • Simplicity: Substack is incredibly simple to use, making it an excellent choice for those who want a straightforward platform.
  • Built-in Payment System: It offers a built-in payment system for creators to monetize their newsletters.
  • Free to Start: You can start for free, and Substack takes a percentage of your earnings only if you choose to charge for your newsletter.

Cons:

  • Limited Design Customization: There are limited design customization options compared to other platforms.
  • Monetization Model: While the built-in payment system is convenient, Substack takes a percentage of your earnings.

Best Suited For: Writers and journalists looking for simplicity and a built-in monetization model.

GetResponse

Best Newsletter Platform - getresponse

GetResponse pricing: 

  • Free | $0/mo - 2500 monthly emails | 1 user | 1000 subscribers
  • Email Marketing | $19/mo - unlimited monthly emails | 1 user | 1000 subscribers
  • Marketing Automation | $59/mo - unlimited monthly emails | 3 users | 1000 subscribers
  • Ecommerce Marketing | $119/mo - unlimited monthly emails | 5 users | 1000 subscribers

Pros:

  • All-in-One Marketing Platform: Beyond email marketing, GetResponse offers features like webinars, landing pages, and marketing automation.
  • Advanced Automation: It provides powerful automation capabilities for creating complex workflows.
  • List Building Tools: Offers a variety of tools for building and managing your subscriber list.
  • Pricing for Larger Lists: Pricing can be more competitive for larger lists compared to some other platforms.

Cons:

  • Learning Curve: The platform may have a steeper learning curve for beginners compared to simpler alternatives.

Best Suited For: Businesses looking for an all-in-one marketing platform with advanced features.

Mailmodo

Best Newsletter Platform - mailmodo

Mailmodo pricing: 

  • Lite | $49/mo - 20K monthly emails | 1 user | 2500 subscribers
  • Pro | $99/mo - 25K monthly emails | 3 users | 2500 subscribers
  • Max | $199/mo - 37.5K monthly emails | 5 users | 2500 subscribers

Pros:

  • Interactive Emails: Mailmodo specializes in interactive email features, allowing for engaging and dynamic content.
  • No Coding Required: Users can create interactive emails without coding skills.
  • Integration: Integrates with popular email platforms for seamless use.
  • Analytics: Provides analytics to track the performance of interactive elements in emails.

Cons:

  • Niche Focus: While great for interactive emails, it may not offer the same breadth of features for other types of email campaigns.
  • Learning Curve for Interactive Features: Users may need some time to get accustomed to creating interactive elements.

Best Suited For: Businesses looking to enhance engagement with interactive email content.

MailerLite

Best Newsletter Platform - MailerLite

MailerLite pricing: 

  • Free | $0/mo - 12K monthly emails | 1 user | 1000 subscribers
  • Growing Business | $10/mo - unlimited monthly emails | 3 user | 500 subscribers
  • Advanced | $20/mo - unlimited monthly emails | unlimited users | 500 subscribers

Pros:

  • User-Friendly Interface: MailerLite is known for its easy-to-use interface, making it suitable for beginners.
  • Free Plan: Like Mailchimp, MailerLite offers a free plan with basic features, making it budget-friendly.
  • Advanced Features: Despite being user-friendly, MailerLite also provides advanced features such as automation, landing pages, and more.
  • Responsive Customer Support: Users often praise MailerLite for its responsive customer support.

Cons:

  • Limited Template Customization: Some users may find template customization options to be more limited compared to other platforms.

Best Suited For: Small to medium-sized businesses, bloggers, beginners looking for an easy-to-use platform with advanced features.

Drip

Best Newsletter Platform - drip

Drip pricing: 

  • 14 days free trial
  • $39/mo - unlimited monthly emails | 1 user | 2500 subscribers

Pros:

  • E-commerce Focus: Drip is designed with a strong focus on e-commerce, providing features tailored for online retailers.
  • Advanced Automation: Offers robust automation features, allowing for highly personalized and targeted campaigns.
  • Detailed Analytics: Provides detailed analytics and insights into subscriber behavior.
  • Integrations: Integrates well with various e-commerce and marketing tools.

Cons:

  • Learning Curve: The platform may have a steeper learning curve, especially for users new to advanced automation features.
  • Pricing: It might be considered relatively expensive for small businesses or those with a limited budget.

Best Suited For: E-commerce businesses, marketers looking for advanced automation and detailed analytics.

Sendlane

Best Newsletter Platform - sendlane

Sendlane pricing: $600/mo - 500,000 monthly emails | 1 user | unlimited subscribers

Pros:

  • Advanced Automation: Sendlane provides advanced automation features for creating complex workflows.
  • Conversion Tracking: Offers conversion tracking to analyze the effectiveness of campaigns in terms of sales and revenue.
  • Responsive Support: Users often praise Sendlane for its responsive customer support.
  • E-commerce Integration: Suitable for businesses, particularly those in e-commerce, with integrations for online stores.

Cons:

  • Pricing: The pricing might be on the higher side for small businesses or those with a limited budget.
  • Learning Curve: Like Drip, Sendlane may have a steeper learning curve for beginners.

Best Suited For: Businesses, particularly those in e-commerce, looking for advanced automation and detailed analytics with responsive support.

SendGrid

Best Newsletter Platform - sendgrid

SendGrid Pricing: 

  • Free | $0/mo - 6000 monthly emails | 1 user | 2000 subscribers
  • Basic | $15/mo - 15,000 monthly emails | 1 user | 7000 subscribers
  • Advanced | $60/mo - 50,000 monthly emails | 1 user | 10,000 subscribers

Pros:

  • High Deliverability: SendGrid is known for its reliable email delivery and high deliverability rates.
  • Scalability: Suitable for both small businesses and large enterprises, with scalable plans.
  • API Integration: Offers robust API integration, making it suitable for developers and businesses with custom integration needs.
  • Email Tracking: Provides detailed email tracking and analytics.

Cons:

  • Learning Curve: The platform may have a steeper learning curve for beginners.
  • Pricing Structure: Pricing can be based on usage, which may not be ideal for businesses with unpredictable email volumes.

Best Suited For: Businesses of all sizes, particularly those with a focus on reliable email delivery and scalability.

Benchmark Email

Best Newsletter Platform - benchmark email

Benchmark Email pricing: 

  • Free | $0/mo - 3500 monthly emails | 1 user | 500 subscribers
  • Pro | $15/mo - 7500 monthly emails | 1 user | 500 subscribers

Pros:

  • User-Friendly Interface: Benchmark Email is known for its user-friendly interface, making it accessible for beginners.
  • Responsive Templates: Offers a variety of responsive email templates for easy customization.
  • List Management: Provides robust list management features for segmenting subscribers.
  • Automation Features: Includes automation features for creating personalized email campaigns.

Cons:

  • Limited Advanced Features: Some advanced features may be limited compared to other platforms.
  • Pricing for Larger Lists: As with other platforms, pricing can increase as your subscriber list grows.

Best Suited For: Small to medium-sized businesses, beginners, marketers looking for an easy-to-use platform.

How to Test and Choose the Best Email Newsletter Platforms

Choosing the right email newsletter platform involves understanding your needs and testing a few options.

Start with basics of newsletter platforms

  1. Know your needs: Define your budget, subscriber count, and desired features (e.g., templates, automation).
  2. Shortlist contenders: Research popular platforms mentioned above based on your needs.
  3. Test with free trials: Most platforms offer free trials. Use them to explore features, build a test newsletter, and gauge ease of use.
  4. Focus on deliverability: Check online reviews and resources to see if the platform has good email deliverability rates (i.e., emails land in inboxes, not spam).

Look into advanced features

Segmentation and Targeting:

  • Advanced Segmentation: Look beyond basic demographics. Can you segment by interests, purchase history, or website behavior for hyper-personalized campaigns?
  • Dynamic Content: Does the platform allow you to insert dynamic content based on subscriber data, like including their name or past purchases?

Automation and Workflows:

  • Multi-step Workflows: Can you create complex automated email sequences triggered by specific actions (e.g., welcome series, abandoned cart reminders)?
  • Conditional Logic: Does the software allow you to build email journeys with branching paths based on subscriber behavior (e.g., different paths for clickers vs. non-clickers)?

Analytics and Reporting:

  • Advanced Reporting: Go beyond open and click rates. Can you analyze revenue generated, track link clicks by subscriber segment, or measure campaign ROI?
  • A/B Testing: Can you test different subject lines, email layouts, or CTAs to optimize campaign performance?

Integrations and Scalability:

  • API Integrations: Does the platform integrate with your CRM, marketing automation tool, or analytics platform for a unified workflow?
  • Scalability: Can the platform handle your projected subscriber growth without performance issues or limitations?

Additional Considerations:

  • Compliance: Choose a platform that ensures GDPR and other relevant data privacy regulations are met for your target audience.
  • Security: Look for robust security features including two-factor authentication and data encryption.
  • Customer Support: Evaluate the quality and availability of customer support offered by the platform.

Did We Miss Any Names?

If we missed anything, feel free to reach out and tell us which newsletter platform you prefer, along with its pros and cons, and we will update the list.

In the meantime, if you need help with building your prospect list, try Skrapp to reach out to the right people. You can use our LinkedIn finder extension, People Search, to comb through our database, and finally, verify the email addresses to avoid sending them to the deactivated accounts.