Mar 19, 2024 7 min read

Best Email Marketing Templates and Examples in 2024

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Yep, email still reigns in the Land of Marketing.

And its popularity grows like a snowball.

Just look at the email marketing statistics. Daily emails will likely rise from 333 billion in 2022 to 392.5 billion in 2026 — the same with email users: from 4.26 billion to 4.73 billion in the forecast period.

Email is also a top pick for 60% of consumers to communicate with brands, while 90% of business leaders and marketers consider it crucial for their success.

If you’re one of them, you have landed on the right blog page packed with email marketing templates, strategies, and examples.

We’ve bundled them all in this article. Enjoy the read, and never start an email from scratch again!

7 Sources of Free Email Templates for 2024

From generic to niche-specific email layouts, these websites can give you tons of ideas and patterns to craft compelling emails for every need.

1. Canva (140+ free email templates)

When choosing the best email marketing template for your needs, Canva lets you apply the filters as follows:

Category (education, business, social media, etc.)
Style (corporate, minimalist, vintage, etc.)
Theme (beauty, fitness, real estate, etc.)
Feature (animation or video)
Color (red, black, purple, etc.)
And more.

Example:

Here’s a pink-black welcome email template from Canva.

2. SendGrid (50+ free email templates)

You can design and customize emails by type with the following SendGrid templates:

Transactional email template (confirmation, password reset, etc.)
Event email template
B2B email template
Product trial email template
Promo email template, etc.

Example:

Check out one of the sales email templates on SendGrid.

3. BeeFree.io (1,300+ free email templates)

At BeeFree.io, you can either type your query in the search bar or browse email marketing templates in four categories:

Industry: eCommerce, technology, sports, etc.
Automated: activation, abandoned cart, thank you, etc.
Seasonal: New Year, Valentine’s Day, Easter, etc.
Usage: webinar, teaser, survey, etc.

Example:

Look at this dental clinic survey email template for customer feedback collection.

4. Stripo.email (1,500+ free email templates)

Search and edit email and newsletter templates with ease and convenience by:

Type (cold email templates, announcements, coupons, etc.)
Industry (finance, manufacturing, travel, etc.)
Seasons (winter, spring, summer, autumn + holidays)
Feature (3D graphic, carousel, typography, etc.)
Integrations (Mailchimp, Zoho Mail, iContact, etc.)

Example:

The following screenshot is one of the follow-up email templates that could be used in the business industry.

5. Unlayer (600+ free email templates)

Unlayer boasts the largest heap of holiday email marketing templates for:

Christmas
LGBTQ Pride Month
4^th of July
Black Friday
Cyber Monday
Halloween
And others.

Example:

This email template is dedicated to St. Patrick’s Day.

6. Benchmark Email (90+ free email templates)

Along with MailerLite, Drip, and others, Benchmark Email is one of the top newsletter platforms. It specializes in templates for holiday-driven emails and monthly newsletters.

Example:

Below is a simple but elegant newsletter email template from Benchmark Email.

7. Designmodo (30+ free email templates)

Here, you’ll find a small but exclusive collection of free HTML email marketing templates which can be sorted by:

Industry – Art & Design, Health & Wellness, Food & Beverage, etc.
Usage – alerts & notifications, trials, discounts, etc.
Season – holidays
Brand – Gmail, Outlook, Zapier, etc.

Example:

See how Designmodo specialists structured an email marketing template with the call-to-action “Start Free Trial.”

6 Tips and Examples of Using Email Marketing Templates

Discover how to use email templates wisely to boost engagement and drive conversions.

Shake off impersonal email layout

Personalization is the essence of email campaign management.

“Once you have chosen great email templates, make sure to personalize those to the fullest,” recommends Anthony Martin, Founder and CEO of Choice Mutual. “Email template personalization builds an emotional bond, often lasting for a lifetime, and gives the highest reply rates,” he notes.

Indeed, personalized communication is a decisive factor for 76% of customers.

So, whether it’s a prospecting introduction email or a special offer for a loyal customer, the things to personalize are:

Greetings → Hello, [Name]!
Compliments → Our team was so impressed with your ____; I was blown away by how you ____; Your ____ is a true masterpiece of ____.
Visuals → personalize the visual content (images, videos).
Pain points → solve individual issues and concerns.

Example:

ChoiceMutual uses the lead’s name and addresses the problem with the wrong phone number.

Align your subject line with the email template content

“When you edit your email template, you shouldn’t forget about the subject line – an illustration of what your email is about – and adjust it accordingly,” emphasizes Volodymyr Shchegel, VP of Engineering at Clario. He also forwarns: “It’s better to steer clear of misleading email subject lines that trick into opening emails but leave your prospects as cold as ice. Worse, they get your emails reported or deleted.”

Imagine you receive an e-letter with the subject line Re: work. What would you think?

Probably, it’s work-related.

But nope, it’s just one of the sales email subject lines used by Bellroy, an accessories brand.

Although the email body targets workers, the subject line is rather deceitful.

Note: Misleading content is one of the most common mistakes to avoid in subject lines.

Set the right tone in the email opening line

Do you know how awesome you are?

This is how Mailmodo opened a welcome email.

Aside from powerful subject lines, you should also add creative opening lines to your email marketing templates. Of course, the most popular is I hope this email finds you well.

A couple of other examples from real emails are:

I hope that March is off to a good start for you.
How is it going so far?
It’s your lucky day with [Company]!
I want to share some wise words with you.
Hey there, it’s now or never!

According to Stephan Baldwin, Founder of Assisted Living, “A simple thank-you as an opening line of your email template can set a tone of appreciation and have a positive impact on your customer through the power of gratitude.”

Here’s one in the email from the Assisted Living Center.

Embed the unsubscribe link into email templates

Mind: Not all email newsletter templates have unsubscribe options by default.

But why do they matter, you may ask?

Get the explanation from Andrew Pierce, CEO at LLC Attorney. He mentions, “The unsubscribe procedure is regulated by the CAN-SPAM Act, which governs commercial messages and obliges businesses to provide an opt-out mechanism for email recipients. Under this law, you should add unsubscribe links to your emails. They keep your brand’s reputation neat and make your emails more deliverable, showing that you don’t want to spam your prospects.”

If you want to increase email deliverability, place a visible unsubscribe button to give your leads or customers a choice to cancel their subscription anytime they wish. Similar to the one in the email from The Podcasting University built with the ConvertKit email template.

Gamify and animate your email template

Suppose you have armed yourself with free and responsive email templates. However, most of them are text-and-image only. They are lifeless.

When asked about the best strategy for successful email marketing, Jesse Hanson, Content Manager at Online Solitaire & World of Card Games, advises reviving email templates with animation and gamification. He says, “Animated and gamified emails are no longer short-lived trends. They are a necessity. Making your email templates look alive is easy with motion design elements. Then, you can add a touch of interactivity with mini-games and game elements (points, challenges, or rewards).”

Gamification

Scratch card
Quiz
Scavenger hunt
Puzzle
Spin-the-wheel game

Example:

Fact: A gamified email campaign can boost the open rate by 25% and the click-through rate by a whopping 1000%.

Animation

Image carousels
Rollover/hover effects
Countdown timers
GIFs

Example:

Fact: A single GIF added to emails can increase the click rate by 42% and conversions by 103%.

Test and analyze different email templates

Before jumping into tests and analytics, you must know what to focus on.

The critical email metrics or KPIs to monitor are:

Deliverability
Open rate
Engagement rate
Click-through rate
Conversion rate
Bounce rate
Unsubscribe rate

“A/B testing is a sure-fire way to see what works and what doesn’t in your email templates,” says Puneet Gogia, Founder at Excel Champs. “By running A/B tests of emails, you can obtain data-driven insights and then improve your email KPIs based on the derived results.”

Gogia also shares several email A/B testing tools: ActiveCampaign, GetResponse, Campaign Monitor, and Litmus.

One Last Word Before You Bring Email Templates Into Use

Good email marketing templates are nothing without an extensive list of contacts to target.

Magnify your email list with Skrapp.io’s email finder. It’s an invaluable tool for businesses and professionals seeking to broaden a pool of contacts, reach out to prospects, and conduct outreach campaigns.