10 Best Email Marketing Platforms in 2024
7.5 billion dollars in 2020, set to increase to 17.9 billion by 2027 at a 13.3% CAGR. Email marketing isn't just a tactic; it's the MVP for marketing and sales teams globally.
Along with the strategy, the tool that you use also plays an important role in the success of your campaigns.
These tools do more than just handle emails - they also organizing contacts with finesse and give them all the right reports.
But in a sea of options, where do you begin? Here are the top 10 email marketing platforms you need to know.
Summary of Best Email Marketing Platforms
Also read:
- Best Newsletter Platforms for Creators, Beginners, to Enterprise Marketers
- Best Cold Email Software [Gmail / GSuite Integration]
- Best Email Deliverability Tools [Free & Paid]
- Best Email Signature Generators
- Best Email Tracking Software
- Best Email Warmup Tools
MailerLite
Best for: Beginners and small businesses
Pricing:
- Free plan - 1000 subscribers, 2 users, unlimited emails
- Paid plan starts from $10/month - 500 subscribers, 3 users, unlimited emails
Pros
- Affordable pricing, especially for small businesses.
- User-friendly interface.
- Responsive customer support.
- Automation features available even in the free plan.
Cons
- Advanced features may be limited compared to some other platforms.
Moosend
Best for: Small businesses
Pricing:
- 30-day free trial - 1000 subscribers, 1 user, 12K emails/month
- Paid plan starts from $9/month - 500 subscribers, 5 users, unlimited emails
Pros
- Competitive pricing.
- Drag-and-drop email builder.
- Marketing automation features.
- Good deliverability rates.
Cons
- Some users may find the interface less intuitive compared to other platforms.
Saleshandy
Best for: Small businesses to enterprises
Pricing:
- 7-day free trial - for all plans
- Paid plan starts from $36/month - 2000 subscribers, 1 user, 6K emails/month
Pros
- Focus on email tracking and analytics.
- Integration with CRM tools.
- Email scheduling and follow-up features.
Cons
- May not offer as many advanced email marketing features compared to dedicated platforms.
ActiveCampaign
Best for: Small businesses to enterprises
Pricing:
- 14-day free trial - for all plans
- Paid plan starts from $39/month - 1000 subscribers, 1 user, 10K emails/month
Pros
- Robust automation capabilities.
- Advanced segmentation and targeting options.
- CRM integration.
- Split testing for emails.
Cons
- Pricing may be higher for smaller businesses.
- Steeper learning curve for beginners.
ConvertKit
Best for: Beginners, small teams, creators
Pricing:
- Free plan - 1000 subscribers, 1 user, unlimited emails
- Paid plan starts from $15/month - 300 subscribers, 1 user, unlimited emails
Pros
- Designed for content creators and bloggers.
- Simple and intuitive interface.
- Automation sequences.
Cons
- Limited in advanced features for complex marketing strategies.
Drip
Best for: Beginners, small teams, creators
Pricing:
- 14-day free trial - for all plans
- Paid plan starts from $39/month - 2500 subscribers, 1 user, unlimited emails
Pros
- Powerful automation and segmentation.
- Visual workflow builder.
- Integration with e-commerce platforms.
Cons
- Pricing may be higher for larger lists.
HubSpot
Best for: Beginners, small teams, creators
Pricing:
- Paid plan starts from $20/month - 1000 subscribers, 1 user, unlimited emails
Pros
- All-in-one marketing, sales, and customer service platform.
- Robust CRM integration.
- Advanced analytics.
Cons
- Can be expensive for small businesses.
- Learning curve for new users.
Intuit Mailchimp
Best for: Beginners, small teams, creators
Pricing:
- Free plan - 500 subscribers, 1 user, 1000 emails/month
- Paid plan starts from $9.19/month - 500 subscribers, 3 users, 5K emails/month
Pros
- User-friendly interface.
- Free plan available.
- Extensive template library.
Cons
- Pricing can become high for larger lists.
- Some users find the automation features limiting.
If you are eyening Mailchimp as your next email marketing platform, make you check its comparison with Omnisend before you make any decision.
Also Read: Mailchimp vs Omnisend: Which one’s best for ecommerce?
AWeber
Best for: Beginners, small teams, creators
Pricing:
- Free plan - 500 subscribers, 1 user, 3K emails/month
- Paid plan starts from $14.99/month - 500 subscribers, 3 users, unlimited emails
Pros
- Established in the industry.
- User-friendly interface.
- Good deliverability rates.
Cons
- Advanced automation features may be lacking compared to competitors.
Campaign Monitor
Best for: Beginners, small teams, creators
Pricing:
- Paid plan starts from $11/month - 500 subscribers, 1 user, 2.5K emails/month
Pros
- Beautiful and customizable email templates.
- Good analytics and reporting features.
- Easy to use for beginners.
Cons
- Pricing may be higher compared to similar platforms.
- Some users may find the automation options limited.
Did We Miss Any Names?
If we missed anything, feel free to reach out and tell us which email marketing platform you prefer, along with its pros and cons, and we will update the list.
In the meantime, if you need help with building your prospect list, try Skrapp to reach out to the right people. You can use our LinkedIn finder extension, People Search, to comb through our database, and finally, verify the email addresses to avoid sending them to the deactivated accounts.
