10 Best Data Enrichment Tools to Use in 2025

Every sales team I’ve worked with has hit the same wall: bad data. Emails bounce, phone numbers are dead, and CRM records are half-empty. That’s where data enrichment tools come in. They clean and update your contact lists so you’re not wasting hours chasing leads that don’t exist.

The cost of ignoring this is huge. Studies show companies lose over $15 million a year because of poor data quality. And it’s not just about money — it’s wasted time, frustrated reps, and campaigns that never hit their targets.

The good news is enrichment isn’t a one-off project anymore. Modern tools plug directly into your CRM, verify emails before you send, and even refresh data automatically every month. Some can enrich full CSVs in bulk, others bring in technographics, firmographics, or international coverage depending on what you need.

In this guide, I’ll break down the 10 best B2B data enrichment tools for 2025, explain what makes them different, and help you figure out which one actually solves your data problems.

Best Data Enrichment Tools: at a Glance

1. Skrapp.io

Best for Bulk Data Enrichment

Skrapp.io is the tool I use when I need clean, usable data fast. Whether it’s exporting verified emails directly while prospecting, enriching a messy CSV full of partial records, or double-checking a list before a campaign, Skrapp.io has become a go-to. What sets it apart isn’t just the accuracy (97%+ on verifications) but how quickly it fits into an existing workflow. Instead of juggling multiple apps, I can handle prospecting, enrichment, and verification all in one place — backed by a database of over 200M contacts.

Skrapp.io Chrome extension

Most people first experience Skrapp.io through its Chrome extension, and it’s easy to see why. It works seamlessly across LinkedIn, Sales Navigator, Groups, and Recruiter, pulling verified business emails without forcing you to leave the platform. The real advantage is speed: it scans roughly 25 profiles per second with a 92% success rate, and you can capture emails directly from search results without clicking into each profile. That alone saves hours every week.

What I like most is that it doesn’t just dump data into a list; you stay in control of what gets saved:

• Pick leads selectively instead of exporting entire results pages.
• Save contacts with one click while scrolling through search results.
• See all the essentials at once — email, job title, and company — in a single clean panel that folds away when you don’t need it.

Skrapp.io bulk search and verification

The real power of Skrapp.io shows up when you move beyond the Chrome extension and start working in bulk. The Bulk Email Finder lets you turn entire lead lists into verified, enriched data sets in just seconds. There are two main ways to use it, depending on what you have on hand:

• Upload names with company names to get back verified professional emails.
• Upload only company names or domains to uncover decision-makers inside those organizations.

What stands out is the accuracy. Skrapp’s AI-powered verification system catches personal, disposable, or fake emails with over 97% reliability, so you’re not wasting credits on addresses that bounce. Every result is tagged with a clear status (Valid, Catch-All, Invalid, Unknown, or Pending), making it simple to filter your lists before outreach.

You can also layer in filters like job title and location, which means you’re not just generating volume; you’re building targeted campaigns that focus on the right people.

Skrapp.io pricing

The pricing model is transparent and flexible. There’s a free plan with 100 monthly credits to try it out, then paid plans starting at $37/month (annual) or $49/month (monthly) with 1,000 credits and access to lead search, company search, and bulk enrichment. Teams can scale up with Enterprise plans (from $75/month), which include 5,000+ credits, API integrations, and account management. One of the most practical features is rollover — unused credits carry over, and you’re only charged for valid or catch-all results, so you don’t waste money on bad data.

2. Clearbit

Best for real-time CRM data enrichment

Clearbit (now Breeze Intelligence) is a data enrichment platform by HubSpot that integrates directly with CRMs to supplement incomplete records with additional firmographic and technographic information. The tool is primarily used to improve the quality of existing contact and company data rather than building outbound lead lists.

Clearbit firmographic data

The platform provides more than 100 B2B data attributes collected from over 250 different sources. Its coverage extends globally and supports multiple languages. Records are refreshed on a 30-day cycle, and Clearbit applies a multi-step verification process before data is delivered. Examples of the attributes available include:

• Industry categorization using NAICS, GICS, and SIC codes
• Corporate hierarchy mapping (parent companies and subsidiaries)
• Job role and seniority normalization
• Installed technology stack details
• Company size, revenue, and location data

Clearbit Salesforce and HubSpot integration

Since HubSpot’s acquisition of Clearbit in 2024, the product has been folded into HubSpot’s AI suite under the name “Breeze Intelligence.” Despite the rebrand, integrations with both Salesforce and HubSpot remain a key focus.

For Salesforce users, Clearbit fills in missing fields such as company names, employee counts, and industries, which can be used in lead scoring and routing. On HubSpot, the platform enables features like:

• Shortening lead capture forms by auto-filling known fields
• Automated lead routing and scoring
• Email and landing page personalization
• Website visitor alerts for accounts of interest

Some users report improvements in form conversion rates when using Clearbit’s auto-fill functionality, though results can vary depending on traffic and audience type.

Clearbit pricing

Clearbit operates on a credit-based system. One credit typically applies to enriching a single record with available attributes.

• Entry-level plans start at $45/month (annual billing) with 100 credits.
• Higher credit tiers (1,000 or 10,000 per month) are available, but detailed pricing is not publicly disclosed.

The platform’s model is oriented toward enriching inbound CRM data, making it more relevant for teams that prioritize data completeness and quality within existing workflows rather than outbound list building.

3. ZoomInfo

Best for enterprise-level B2B data enrichment

ZoomInfo is a large-scale B2B data enrichment platform with extensive company and contact coverage. It is generally adopted by enterprises that need breadth and depth across global markets.

ZoomInfo database size

Since 2021, ZoomInfo has expanded its coverage substantially, now including:

• 321 million professional profiles
• 104 million company records
• 174 million verified email addresses
• 94 million mobile numbers
• 70 million direct phone numbers
• 35 million non-headquarters locations

The platform also maintains detailed corporate hierarchy data, which can be useful for understanding organizational structures during account-based selling.

ZoomInfo enrichment accuracy

ZoomInfo invests heavily in its enrichment infrastructure, with reported annual spending of over $250 million on data collection and quality systems. A rules-based engine compares inputs from more than 60 data vendors, with the goal of increasing accuracy and coverage.

The platform reports 100% fill rates for core firmographic fields, such as:

• Industry classification (NAICS, SIC codes)
• Revenue figures
• Employee headcount

This multi-source approach is designed to reduce manual list cleaning and to deliver standardized, engagement-ready data.

ZoomInfo pricing

Pricing information is not publicly listed and typically requires a sales consultation. Based on third-party sources, plans include:

• Copilot Pro – $14,995/year, 5,000 bulk credits, 1–3 users
• Copilot Advanced – $24,995/year, 10,000 bulk credits, 3–5 users
• Copilot Enterprise – $32,995/year, 20,000 bulk credits, 5+ users

All tiers require annual contracts, with no monthly option available. Costs may increase with additional users, premium features (such as intent data), or higher credit volumes.

ZoomInfo is generally considered an option for organizations with enterprise-level budgets and requirements for global coverage. Its pricing places it at the higher end of the market, but the scale and data depth may offset the investment for teams that rely heavily on high-volume, high-accuracy enrichment.

4. Apollo.io

Best all-in-one enrichment + outreach tool

When I tested Apollo.io, what stood out was how it tries to cover both enrichment and outreach in a single platform. Instead of juggling one tool for prospecting and another for email sequences, I could manage both from the same place. For teams trying to cut back on tool sprawl, that’s a noticeable difference.

Apollo.io contact database

Apollo claims a database of over 210 million verified B2B contacts across 35 million companies. In practice, I found the filters—there are more than 65 of them—useful for narrowing down to very specific profiles.
The data comes from multiple sources:

• A contributor network of over 2 million users sharing business contact details
• Bounce and reply tracking on emails to flag invalid addresses
• Proprietary crawlers scanning public data
• Third-party providers that Apollo vets for accuracy

From my experience, the accuracy held up better than expected, with very few bad phone numbers making it through. Apollo also refreshes its records frequently, so job changes and company shifts don’t linger in the database for long.

Apollo.io outbound automation

The outreach features are where Apollo becomes more than just a database. I was able to build multi-channel sequences—emails, calls, even LinkedIn messages—without exporting data elsewhere.
The workflows were handy, especially being able to automatically add new prospects to a sequence every couple of weeks. Their AI suggestions were hit-or-miss for me, but call recordings with insights were genuinely useful. The key is that enrichment runs in the background, so lists stay updated without me having to re-upload CSVs constantly.

Apollo.io pricing

APricing is straightforward: a free plan with 100 monthly credits, and three paid tiers:

• Basic: $59/user/month with 2,500 credits
• Professional: $99/user/month with 4,000 credits and unlimited sequences
• Organization: $149/user/month (minimum 3 users) with 6,000 credits

Every export or mobile number lookup consumes credits, so budgeting them is important. Personally, I see the value if you’d otherwise pay for separate enrichment and outreach tools—Apollo’s whole pitch is consolidation.

5. Lusha

Best for quick contact data via Chrome

When I tried Lusha, the appeal was pretty clear: it’s designed for speed. Instead of building long lists in a separate platform, the browser extension reveals business contact details directly on LinkedIn, inside your CRM, or even while browsing company websites. That workflow makes it useful if you need verified contact data on the spot rather than through bulk uploads.

Lusha Chrome extension

The extension is straightforward to install and works almost immediately after sign-up. In my testing, it surfaced:

• Direct phone numbers for faster outreach
• Verified email addresses that reduce bounce risk
• Updated job titles that reflect recent changes

What stood out wasn’t just the accuracy, but how it integrates into existing workflows. I didn’t have to leave the page I was on—whether that was LinkedIn or a CRM record—to enrich profiles with missing details. The data syncs back to your CRM automatically, which keeps records consistent without a lot of manual work.

Lusha GDPR compliance

Privacy and compliance are a big part of Lusha’s positioning. It was the first B2B sales intelligence platform to achieve ISO 27701 certification, and it also maintains SOC 2 Type 2, ISO 27001, and ISO 27018 standards. From a user perspective, the Privacy Center is where individuals can exercise rights to view or erase data, and the company says it only sources information from public records with proper disclosure.

Lusha pricing

Lusha runs on credits:

• 1 credit = verified email
• 10 credits = direct phone number

The free plan provides 70 credits per month, enough to test the platform. Paid plans scale from:

• Pro: $14.95/month (annual) with 3,000 credits per year for 3 seats
• Premium: $52.45/month (annual) with 9,600 credits per year for 5 seats
• Scale: custom pricing with higher credit allocations and advanced features

Credits roll over on monthly plans (up to double your limit), while annual plans deliver all credits upfront. In my experience, this flexibility makes it easier to match the plan to actual usage, though heavy users will quickly need one of the higher tiers.

6. Hunter.io

Best for email verification and lead generation

When I first tested Hunter.io, it felt less like a massive database play and more like a practical tool for one specific job: finding and verifying professional emails. Instead of juggling separate tools for search and validation, it rolls both into one platform.

Hunter.io email finder

Hunter.io claims a database of over 100 million email addresses, but what stood out to me was how flexible the finder is. You can:

• Look up a single contact with just a name and company domain
• Run bulk searches on entire prospect lists
• Get a confidence score for each result that estimates deliverability

The verification process checks format, domain, and mail server responses without actually sending an email, which helps avoid damaging your sender reputation. In practice, I found this useful when cleaning up old lists that had started causing bounces.

Hunter.io integrations

Hunter.io slots into workflows pretty easily. Some integrations I’ve used or tested include:

• Zapier to connect with dozens of other apps
• BCC logging into CRMs like HubSpot, Salesforce, and Pipedrive
• Webhooks for real-time notifications
• Browser extensions for Chrome and Firefox
• A Google Sheets add-on that’s handy for quick list enrichment

For me, the Sheets add-on was the easiest way to enrich small prospect lists without exporting and re-uploading files repeatedly.

Hunter.io pricing

Hunter uses credits, split between finding and verifying:

• 1 credit = email found
• 0.5 credits = email verified

Plans scale with usage:

• Free: 50 credits per month
• Starter: $34/month (annual) or $49/month (monthly) for 500 searches + 1,000 verifications
• Growth: $104/month (annual) for 5,000 searches + 10,000 verifications
• Scale: $209/month with 25,000 searches and unlimited features

All tiers share credits across unlimited team members, which I found practical for small teams that don’t want to manage multiple accounts.

7. Crunchbase

Best for startup and investor data

Hunting for your next investment opportunity or tracking startup growth trajectories? Crunchbase stands as the gold standard for startup and investor intelligence, offering predictive insights powered by data from 80M+ users.

Crunchbase startup profiles

Crunchbase excels at providing comprehensive startup intelligence through detailed company profiles. Each profile serves as a dashboard displaying crucial metrics including:

• Growth Score - quantifies a company's development using funding data, operations, headcount, market share, and historical growth patterns
• Heat Score - measures market interest based on profile activity and media presence

These proprietary metrics make Crunchbase uniquely valuable for investors researching potential opportunities. The platform enables users to create detailed company profiles covering essential elements like funding rounds, founding dates, team members, and industry classifications.

What truly sets Crunchbase apart is its AI-powered prediction capability. The system analyzes billions of data inputs to generate actionable forecasts about companies, allowing you to identify high-potential startups before they become widely known. This foresight gives investors and sales teams a strategic advantage in prioritizing opportunities.

Crunchbase CRM sync

Crunchbase offers seamless integration with major CRM platforms, primarily Salesforce and HubSpot. Team administrators can establish a shared CRM connection that reduces API call limits while keeping data synchronized across platforms.

After connecting your CRM, Crunchbase displays vital information directly in your search results, including the account owner's name and latest account activity. The synchronization process typically completes within 24 hours, afterward showing match rates between CRM accounts and Crunchbase records.

For teams using Clay workflows, Crunchbase offers eight enrichment actions that incorporate their proprietary data, including firmographics, predictions, and insights. This makes it straightforward to enhance your existing workflow with startup intelligence.

Crunchbase pricing

Crunchbase Pro offers a monthly subscription option at $99.00 per month, which you can cancel anytime. They also provide a 7-day free trial that automatically converts to the monthly plan after expiration.

For teams requiring more extensive features, Crunchbase offers tiered plans including access to their API for data enrichment capabilities. The platform operates on a credit-based system for enterprise users, with various packages designed to accommodate different usage needs.

Most importantly, Crunchbase data remains accessible via API for existing customers who wish to enrich their platforms with startup intelligence, allowing for seamless integration of company data, predictions, and insights into your existing tools.

8. Datanyze

Best for technographic data enrichment

Want to know exactly what technologies your prospects are using? Datanyze specializes in revealing the tech stack behind any business website, giving you powerful conversation starters for your sales outreach.

Datanyze tech stack insights

Beyond just basic company data, Datanyze provides detailed technographic information across over 35 million websites. This intelligence helps you identify companies based on their technology usage patterns, creating perfect timing for your outreach. The platform excels at showing not only which technologies a company currently uses but precisely when they adopted them, providing actionable triggers for your sales team.

Datanyze Chrome extension

To simplify daily prospecting, Datanyze offers a powerful Chrome extension that captures data directly from where you work. The extension:

• Finds contact information directly from LinkedIn profiles and company websites without switching tabs
• Processes entire employee lists when viewing company pages on LinkedIn
• Accesses a database covering 120 million contacts, including 84 million email addresses and 48 million direct dial numbers

This extension stands out by enabling bulk prospecting—when viewing all employees for a company on LinkedIn, Datanyze provides contact information for everyone on that page simultaneously.

Datanyze pricing

As for cost considerations, Datanyze operates on a credit-based system where each contact retrieved consumes credits. They offer three main plans:

• Basic: 1,000 credits monthly at $79/month, ideal for individual sales reps
• Pro: 5,000 credits monthly at $299/month, designed for growing teams
• Enterprise: Custom credit allocation with pricing upon request

A 90-day free trial with 10 credits per month lets you test the platform before committing. Annual subscriptions can save approximately 10% compared to monthly payments.

9. LeadGenius

Best for custom and international data projects

Targeting niche international markets demands specialized data intelligence. LeadGenius stands apart through its unique approach to custom data projects and global reach.

LeadGenius AI + human research

LeadGenius combines artificial intelligence with human verification to deliver remarkably accurate contact data. Their system leverages large language models (LLMs) and machine learning to process billions of web resources, yet maintains quality through human researchers in over 37 countries.

This hybrid approach provides unique advantages:

• Native-language research teams across emerging markets and complex industries
• Data precision through human verification after AI identification
• Global coverage where traditional databases typically fall short

Indeed, LeadGenius operates a worldwide sourcing footprint specifically designed for international campaigns that require regional expertise.

LeadGenius CRM integration

The platform seamlessly connects with major CRM systems, primarily Salesforce. According to their documentation, the integration works with Enterprise, Developer, Performance, and Unlimited Salesforce editions.

First of all, the system automatically imports your leads, contacts, accounts, and opportunities every 12 hours without manual intervention. During enrichment campaigns, LeadGenius applies customizable field mapping and overwrite logic to ensure data integrity.

LeadGenius pricing

Unlike fixed-price options, LeadGenius offers custom pricing tailored to business size and specific requirements. Each enterprise engagement includes a dedicated cross-functional support team (researchers, QA specialists, engineers, program managers).

This personalized approach makes LeadGenius ideal for companies needing specialized data for international campaigns or complex industries where off-the-shelf databases typically underperform.

10. Clay

Best for automated enrichment workflows

Building automated workflows for data enrichment traditionally requires complex coding skills and multiple tools. Clay changes this paradigm by offering a streamlined platform for creating sophisticated enrichment workflows without technical expertise.

Clay AI agent and workflows

Clay's AI agent, aptly named Claygent, functions as an intelligent web scraper that automates research processes with a single click. The platform enables users to conditionally run workflows based on custom logic—for instance, using different providers for different companies or enriching only best-fit leads.

What separates Clay from competitors is its waterfall enrichment technique, which methodically checks each data source until finding required information. Hence, users can transform any record format through concatenation, standardization, and removal of unnecessary elements.

Clay CRM and email tool integrations

Clay connects seamlessly with over 150 providers and tools. The platform pushes enriched data to your CRM, data warehouse, email tools, and marketing platforms on a recurring basis.

Key integrations include Salesforce, HubSpot, ActiveCampaign, and Dynamics 365. Alongside these connections, Clay's Sequencer feature automates personalized email outreach based on enriched data.

Clay pricing

Clay offers five pricing tiers with unlimited users on each plan:

• Free: $0/month (100 credits/month)
• Starter: $149/month (2,000 credits/month)
• Explorer: $349/month (10,000 credits/month)
• Pro: $800/month (50,000 credits/month)
• Enterprise: Custom pricing

Therefore, all plans include rollover credits (up to 2x monthly allocation) and annual billing provides a 10% discount.

Which Data Enrichment Tool Actually Fits Your Workflow?

After diving into these tools, one thing is clear: there’s no “one-size-fits-all” option for data enrichment. The right choice depends on how you prospect, the systems you already use, and where your bottlenecks are.

Here’s how I think about it when recommending a tool:

• If you live inside LinkedIn → go with Skrapp.io to capture verified emails and clean up lists without leaving the platform.
• If your CRM feels half-empty → Clearbit can automatically enrich those records in real-time and keep them updated.
• If scale is your biggest headache → ZoomInfo gives you unmatched coverage, but it comes with enterprise-level costs.

The other players slot in depending on what matters most: Apollo for combining outreach + enrichment in one place, Hunter.io if you care primarily about email validation, Datanyze if tech stacks are your wedge, and LeadGenius if you’re chasing very niche or international markets.

What I’ve learned testing these platforms is that the hidden cost of bad data is bigger than most teams realize. Missed decision-makers, bounced emails, hours wasted on manual research—it all adds up to lost revenue. The best tool isn’t necessarily the one with the largest database; it’s the one that plugs into your workflow and consistently delivers clean, usable data your team can act on.

Start with the problem that hurts you most—whether that’s LinkedIn prospecting, CRM gaps, or database bloat—and test the tool that’s designed to fix it. Most offer free trials or freemium tiers, and a week of testing will usually tell you if it’s the right fit.

In the end, enrichment isn’t about filling in fields—it’s about building trust in your data so your team can stop second-guessing and start selling.

FAQs: Data Enrichment Tools