Incubation Period

This is a `generic sales` term. One of the many jargon used by sales, marketing, and other business teams in sales-focused conversations.

In a B2B context, the incubation period may involve sending targeted content, conducting follow-up calls, and addressing the prospect's questions to build trust and interest.

Example:

In a B2B context, the incubation period may involve sending targeted content, conducting follow-up calls, and addressing the prospect's questions to build trust and interest.

On-point prospecting, always.

Prove your prospecting KPIs. Meet your sales quota.


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