Incubation Period
This is a `generic sales` term. One of the many jargon used by sales, marketing, and other business teams in sales-focused conversations.
In a B2B context, the incubation period may involve sending targeted content, conducting follow-up calls, and addressing the prospect's questions to build trust and interest.
Example:
In a B2B context, the incubation period may involve sending targeted content, conducting follow-up calls, and addressing the prospect's questions to build trust and interest.
On-point prospecting, always.
Prove your prospecting KPIs. Meet your sales quota.