Sales Qualified Lead (SQL)
A Sales Qualified Lead (SQL) is a potential customer who has shown enough interest and meets specific criteria to warrant a sales representative's attention. They are considered ready for a sales conversation and have a high probability of converting into a customer.
Key Characteristics of an SQL:
Need: Demonstrated a clear need for the product or service.
Budget: Has the financial resources to make a purchase.
Authority: Has the decision-making power to approve the purchase.
Timeline: Has a defined timeframe for making a purchase.
Differentiating SQLs from MQLs
It's important to distinguish between Marketing Qualified Leads (MQLs) and SQLs. While MQLs show initial interest, SQLs have been further qualified by the sales team and are closer to making a purchase.
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