How a B2B outbound team scaled to 8.5K high-quality leads in a year using Skrapp
B2B outbound & lead generation
Serving 500+ B2B teams
500+
clients
€1M
annual revenue
5 yrs
of experience
16+
employees
35
clients countries
About
A B2B outbound team building targeted lead lists at scale—for their own pipeline and for the 500+ businesses they support—turning list-building from a bottleneck into a repeatable process.
Challenges
- Previous tool was slow and inefficient.
- Took 5–6 hours to build a targeted list of 5,000 contacts.
- Returned mostly personal emails—unusable for professional B2B outreach.
Results
- 2,500 verified leads built for their own pipeline in 5 months.
- 6,000 targeted leads built for partner campaigns over the year.
About our client
Our client runs high-volume B2B outbound. Their work spans two lead-generation jobs: building a steady pipeline for their own team, and standing up targeted outbound campaigns for the 500+ businesses they support—all delivered through personalized email outreach. Both jobs rest on the same foundation: accurate, verified professional email addresses at scale. An effective email finder isn't a nice-to-have—it's the entire product.
Before Skrapp
Building lead lists was the bottleneck. Their previous tool was slow and inefficient—5–6 hours to build a targeted list of 5,000 contacts. Worse, it returned mostly personal email addresses—unusable for professional B2B outreach and dead weight inside every campaign they shipped.
As our client base grew, we needed a product that could handle a large amount of data and perform consistently. We also needed to improve our ability to target specific industries and demographics to make our outreach more effective.
Solution
Skrapp replaced hours of list-building with minutes—delivering verified professional emails at scale. The features they leaned on:
- Email Verifier — validate every address before it hits a campaign; drop bounce rates.
- Company Search — pull every professional working at a target company.
- People / Database Search — 20M+ companies and 150M+ professionals to build targeted lists against.
- LinkedIn Email Finder extension — turn any LinkedIn search or Sales Navigator list into a verified email list from Chrome.
Implementation
Skrapp slotted into their lead-generation workflow as the default step between “target defined” and “campaign launched.” It let them:
- Build targeted lead lists in minutes, not hours.
- Ship every campaign on verified professional emails only.
- Raise deliverability and reply rates by cutting invalid addresses.
- Onboard new operators fast—the interface stayed out of the way.
Results
Own pipeline
From January to May 2024, they generated 2,500 verified leads for their own outbound pipeline using Skrapp.
Partner campaigns
In 2023, they built 6,000 targeted leads for the campaigns they ran on behalf of the businesses they support.
Overall impact
- Expanded the pipeline both internally and for partner campaigns.
- Consistent high-quality lead flow across every campaign.
- Repeatable targeting by region, industry, company size, or role.
Skrapp lets us create lists and launch campaigns much faster. It provides professional email addresses, which are essential for our business, and the number of valid emails has also increased recently—a big plus for us.
Key metrics
- Lead lists built in minutes, not hours.
- Higher share of verified professional emails per list.
- Repeatable targeting by region, industry, company size, or role.
What they love about Skrapp
Skrapp made their lead-generation process faster and their campaigns more effective—saving time and resources on every list. Data accuracy and hands-on support keep them on the tool.
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