6 Best Cold Email Software in 2025
![Best Cold Email Software [Send Emails Directly from Gmail / GSuite]](/blog/content/images/size/w960/2024/04/Best-Cold-Email-Software--Send-Emails-Directly-from-Gmail--GSuite-.png)
Cold email software is a must-have for any serious outreach strategy in 2025. The right tool can turn your inbox into a lead-generating machine, while the wrong one will leave you stuck in the spam folder. With so many options out there, we decided to cut through the noise and find the absolute best cold email tools that help you send, track, and automate outreach without the headaches.
How did we choose? We looked at the essentials—email tracking, personalization, automation, integrations, and pricing—to find tools that don’t just send emails but actually get replies. Our team tested platforms that integrate directly with Gmail and G Suite, so you can launch outreach campaigns straight from your inbox without juggling multiple apps. The goal? A cold email system that’s simple, scalable, and won’t get you flagged as a spammer.
Below, we break down the top cold email software in 2025, highlighting what makes each tool stand out. Whether you’re a solo founder, sales rep, or running a full-scale outreach campaign, there’s an option here that fits your workflow. Let’s get into it.
Best Cold Email Software at a Glance
|
Name |
Extension link |
Chrome Web Store Rating |
Price |
| GMass | Download GMass Chrome Extension | 4.8 / 5 | Starts from $25 / month. |
| MergeMail | Download MergeMail Chrome Extension | 4.9 / 5 | Free 50 emails / day. Starts from $16 / month. |
| MailSuite | Download MailSuite Chrome Extension | 4.4 / 5 | Free plan available. Starts from $5.99 / month. |
| Autopest | Download Autopest Chrome Extension | 4.3 / 5 | Free 3 emails. Starts from $12 / month. |
| MailMeteor | Download MailMeteor Chrome Extension | 4.8 / 5 | Starts from $9.99 / month. |
| MailKing by cloudHQ | Download MailKing Chrome Extension | 4.6 / 5 | Free 50 emails / month. Starts from $19.99 / month. |
GMass
- Features: Integrates with Gmail, email tracking, sequences, scheduling, mail merge, A/B testing, personalization.
- Pricing: Paid plans start at $25/month.
- Pros: Easy to use, integrates with Gmail, good for sending personalized emails.
- Cons: Limited features in the free plan, can be expensive for high-volume emailing.
MergeMail
- Features: Email tracking, sequences, scheduling, personalization, reporting, integrations with CRMs.
- Pricing: Freemium plan with limited features, paid plans start at $16/month.
- Pros: Affordable, good for sending personalized emails, integrates with CRMs.
- Cons: Limited features in the free plan, may not be suitable for complex email campaigns.
MailSuite
- Features: Email tracking, sequences, scheduling, email verification, landing pages, analytics, integrations with CRMs.
- Pricing: Paid plans start at $5.99/month.
- Pros: All-in-one solution for email marketing, good for complex email campaigns, integrates with CRMs.
- Cons: More expensive than other options, may be overkill for simple needs.
Autopest
- Features: Email tracking, sequences, scheduling, personalization, spintax, integrations with webhooks and APIs.
- Pricing: Paid plans start at $12/month.
- Pros: Powerful features for automation and personalization, good for complex email campaigns.
- Cons: Steeper learning curve, may be more expensive than other options.
MailMeteor
- Features: Integrates with Gmail, email tracking, sequences, scheduling, mail merge, link tracking, reporting.
- Pricing: Paid plans start at $9.99/month.
- Pros: Easy to use, integrates with Gmail, good for basic email marketing.
- Cons: Limited features in the free plan, may not be suitable for complex email campaigns.
MailKing by cloudHQ
- Features: Email tracking, sequences, scheduling, reply automation, email verification, integrations with Gmail and Outlook.
- Pricing: Freemium plan with limited features, paid plans start at $19.99/month.
- Pros: Affordable, good for basic email marketing and automation, integrates with Gmail and Outlook.
- Cons: May not be suitable for complex email campaigns, limited features compared to some other options.
Did We Miss Any Names?
If we missed anything, feel free to reach out and tell us which cold emailing tool you prefer, along with its pros and cons, and we will update the list.
In the meantime, if you need help with building your prospect list, try Skrapp to reach out to the right people. You can use our LinkedIn finder extension, People Search, to comb through our database, and finally, verify the email addresses to avoid sending them to the deactivated accounts.
FAQs: Cold Email Software
What is the best tool for cold emailing?
The best cold email software depends on your needs, but top choices in 2025 include Skrapp, Mailshake, Lemlist, and Reply.io. These platforms help automate outreach, track responses, and improve deliverability. Look for software that offers email verification, personalization, and automation to boost engagement.
Is cold emailing illegal?
Cold emailing is legal in most countries if you follow regulations like GDPR, CAN-SPAM, and CASL. These laws require clear opt-out options, sender transparency, and relevant messaging. The key is targeting the right prospects and ensuring your emails provide value rather than spam.
What is the 30/30/50 rule for cold emails?
The 30/30/50 rule is a cold email strategy:
- 30% personalization – Reference the recipient’s company, role, or recent achievements.
- 30% value – Explain what’s in it for them and why they should care.
- 50% clarity and call-to-action – Keep it short, easy to understand, and include a clear next step.
What is a cold email system?
A cold email system is a process or software used to send outreach emails at scale. It includes lead generation, email verification, automation, tracking, and follow-ups. The best systems integrate with CRM tools to streamline prospecting and maximize conversions.
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