15 Apollo.io Alternatives We Tried in 2025

You're looking at Apollo.io alternatives because something isn't working for you.

Perhaps it's the pricing and the per-user fees. Perhaps you've noticed too many bounced emails lowering your sender reputation. Maybe you just want to see what's out there before you lock into an annual contract.

I spent three months testing 15 prospecting tools with my own accounts, and tracking what worked and what didn't. I'm not going to tell you these tools are miracles. They find emails, verify contact data, and help you build prospect lists. Some do it better than others. Some cost more. Some have features Apollo does not. Some are missing features Apollo has.

You'll get straight info on what each tool costs, what it does well, and where it falls short; all based on real user feedback from G2, Trustpilot, and Reddit. No hype about how any of these will transform your pipeline. Just the details you need to figure out which one fits your budget and your prospecting workflow in 2025.

1. Skrapp

I'm starting with Skrapp because it's our tool, and I want to be upfront about that. We built it to focus on one thing: finding and verifying business emails from LinkedIn without charging you for the ones that don't work.

What Skrapp Does

Skrapp finds business emails from LinkedIn profiles and company domains. You can search individual contacts through our Chrome extension while browsing LinkedIn and company websites, or you can run bulk searches by uploading lists or searching by company. The platform verifies emails before returning them, using multiple validation checks to catch disposable addresses, personal emails, and invalid formats. The Chrome extension actually allows you to automatically connect and follow with your leads on LinkedIn.

We process about 5 million email searches daily across our user base. Our database includes 200 million professional profiles and 20 million companies, and we refresh this data daily. The success rate for finding valid emails sits around 92% across different industries.

Skrapp Pricing

Free plan gives you 100 email credits monthly. Paid plans start at $49/month for 1,000 credits with 2 user seats (Starter), $99/month for 5,000 credits with 5 seats (Seeker), $199/month for 10,000 credits (Enterprise), and $299/month for 20,000 credits (Global). We don't charge credits for emails that come back invalid or unknown—you only pay for verified results. The best part? Unused credits rollover!

What Users Say About Skrapp

On the Chrome Web Store, we have a 4.7 rating. Users mention the LinkedIn integration works smoothly and the interface is straightforward. One person said, "What I like best about Skrapp.io is how easy it is to find and verify emails. It saves me a lot of time when building lead lists, and I don’t have to worry too much about accuracy since most of the contacts are valid."

On the negative side, some users report occasional data inaccuracies, which happens with any prospecting tool since contact information changes constantly.

Best For

Skrapp works well if you're doing LinkedIn-based prospecting and need verified emails without paying for a massive database you won't use. Sales teams that want accurate contact data over volume, BDRs building targeted lists, founders doing outbound without a dedicated sales team, and anyone running backlink outreach campaigns get the most value from it.

If you need phone numbers, intent data, or all-in-one sales engagement, you'll want to look at other tools on this list.

Key Features

• Email finder with 92% average success rate
• Chrome extension that integrates with LinkedIn and Sales Navigator
• Email verification with 97% accuracy using multiple validation checks
• AI detection for personal emails, disposable addresses, and fake formats
• Company domain search to extract multiple employee emails at once
• Lead search with filtering by job title, company size, location, and industry

2. ZoomInfo

ZoomInfo operates at a different scale than most tools on this list. If you're comparing it to Apollo because you need enterprise-level intelligence with intent data and extensive integrations, it's worth looking at. If you're a small team or solo founder, the pricing will probably eliminate it immediately.

What ZoomInfo Does

ZoomInfo provides a B2B database with over 250 million contacts and real-time updates. It's not just a contact finder—it's a go-to-market intelligence platform that combines verified contact data with buyer intent signals, company research, and workflow automation. The platform tracks when companies are actively researching solutions in your category and surfaces those signals alongside contact information.

Their data gets verified continuously and maintains over 95% accuracy according to their internal metrics. The platform integrates with most major CRMs and sales tools, and includes features for territory planning, account-based marketing, and sales analytics.

ZoomInfo Pricing

Professional Plan starts at $14,995 annually and includes 5,000 credits with three user seats. Advanced Plan costs $24,995 per year with 10,000 credits and additional features. Elite Plan runs $39,995 annually with premium integrations and advanced analytics. Each additional user costs $1,500-$2,500 depending on which plan you're on.

These are minimum prices. Most companies end up paying more once they add users and need more credits.

What Users Say About ZoomInfo

ZoomInfo placed in the top 0.01% of 130,000+ vendors on G2's Winter 2025 reports with 138 number-one rankings. Users praise the data accuracy and depth of company intelligence. One mentioned it provides "unparalleled insight into target accounts."

On Trustpilot, the reviews are considerably less positive. Multiple users complain about difficulty correcting inaccurate information in the database, rigid contract terms, and customer service problems. Some mention being locked into annual contracts even when the data quality didn't meet expectations.

The split between G2 reviews (mostly positive) and Trustpilot reviews (mostly negative) is notable. G2 tends to attract users who are actively using and getting value from the platform, while Trustpilot sees more complaints from people with billing or contract issues.

Best For

ZoomInfo makes sense for enterprise organizations with budgets above $20k annually for sales intelligence. If you need advanced intent data to identify companies actively researching your product category, or if you're running account-based marketing campaigns that require detailed firmographic data, it offers capabilities most other tools don't have.

It's not designed for small teams, individual salespeople, or companies that just need basic contact information.

Key Features

• Database with 250+ million verified B2B contacts
• AI-generated Ideal Customer Profile that identifies similar prospects
• ZoomInfo Copilot for AI-driven prospecting and real-time insights
• Advanced buyer intent data showing companies researching your solutions
• Chrome extension for LinkedIn and web prospecting
• Integrations with 35,000+ business tools and all major CRMs

3. Lusha

Lusha started as a simple LinkedIn email scraper and evolved into a sales intelligence platform with AI-powered prospecting features. It sits somewhere between basic email finders and enterprise platforms in terms of functionality and price.

What Lusha Does

Lusha gives you access to 280 million verified B2B contacts including direct dial phone numbers, validated emails, and company profiles. The platform uses AI to identify and qualify leads based on criteria you set, and it provides buying signals to help you prioritize outreach.

The verification system checks emails and phone numbers before displaying them. Lusha maintains GDPR, CCPA, and ISO 27001 compliance certifications, which matters if you're prospecting in Europe or handling data for regulated industries.

Lusha Pricing

Lusha uses a credit system. Revealing an email costs 1 credit. Phone numbers cost 10 credits each.

Free plan includes 70 credits monthly for one user. Pro plan starts at $22.45/month (billed annually) with 3 seats. Premium starts at $52.45/month (billed annually) with 5 seats. Scale plan offers custom pricing with unlimited credits for enterprise teams.

The credit system means your actual cost depends heavily on whether you need phone numbers. If you're primarily looking for emails, credits go further. If you need phone numbers for every contact, you'll burn through credits quickly at 10 credits per phone number.

What Users Say About Lusha

Users report email deliverability around 95% and phone accuracy around 90%. One sales team mentioned "Most of my meetings I get now, I get thanks to Lusha. Out of 10 meetings, 7 are booked with Lusha."

Complaints focus on the credit system—specifically that phone numbers consume credits 10x faster than emails. Some users in niche industries report lower data accuracy. On Reddit, a few people mention that Lusha works better for common job titles at larger companies than for specialized roles at smaller businesses.

One team reported their SDRs gained 87 additional prospecting hours per month after implementing Lusha, though that metric likely includes time saved from manual research rather than just using Lusha's interface.

Best For

Lusha works well for sales teams that need both verified emails and phone numbers, especially if you're calling prospects as part of your outreach strategy. The credit system makes it more economical than per-user pricing if you have a small team doing high-volume prospecting.

If you only need emails and rarely call prospects, the 10-credit cost for phone numbers is wasted. If you're targeting very specific niche roles or smaller companies, data coverage might be inconsistent.

Key Features

• 280 million verified B2B contacts in database
• 85% phone accuracy rate for direct dial numbers
• 98% email deliverability to protect sender reputation
• Chrome extension works with LinkedIn and company websites
• Integrates with Salesforce, HubSpot, Outreach, and Slack
• AI-powered intent signals to identify buying opportunities

4. LeadIQ

LeadIQ focuses on capturing prospect data while you're actively researching on LinkedIn and company websites, then pushing that data directly into your sales engagement tools. It's built around the workflow of researching prospects and immediately adding them to outreach sequences.

What LeadIQ Does

LeadIQ captures contact information from LinkedIn profiles, company websites, and other sources while you browse. The Chrome extension lets you click a button to grab emails, phone numbers, and job details, then route that data to your CRM or sales engagement platform.

The platform includes prospecting workflow features—you can build lists, track accounts, and get alerts when contacts change jobs. LeadIQ emphasizes data freshness, with job change tracking that notifies you when people move to new companies, which gives you a reason to reach out.

LeadIQ Pricing

LeadIQ uses a credit-based system but doesn't publish specific pricing publicly. You need to contact their sales team for quotes. Based on user discussions on Reddit and G2 reviews, pricing appears to start around $75-100 per user per month for plans with reasonable credit allocations.

The lack of transparent pricing is a common complaint in reviews. Several users mention being surprised by costs after the trial period or when trying to scale usage.

What Users Say About LeadIQ

Users praise the Chrome extension for making prospecting faster. One mentioned it "cuts prospecting time in half" compared to manual data entry. The job change tracking feature gets mentioned frequently as valuable for finding warm outreach opportunities.

Complaints center on credit limitations, data accuracy inconsistencies (particularly for smaller companies), and pricing transparency. Some users on G2 mention the tool works great during the trial but gets expensive when you scale beyond a few users.

Reddit discussions in r/sales include comments about LeadIQ being "solid but not cheap" and working better for mid-market and enterprise targets than SMB prospecting.

Best For

LeadIQ makes sense for sales teams that prospect heavily on LinkedIn and use sales engagement platforms like Outreach or SalesLoft. If your workflow involves researching prospects, building lists, and immediately adding them to sequences, the direct integrations save time.

If you're a solo founder or small team without a sales engagement platform, or if you primarily prospect through methods other than LinkedIn research, LeadIQ's integration-focused approach offers less value.

Key Features

• Chrome extension captures data while browsing LinkedIn
• One-click export to Salesforce, Outreach, SalesLoft, and other platforms
• Job change tracking with automated alerts
• Prospecting workflows for building and managing account lists
• Email and phone number verification before capture
• Team collaboration features for shared prospect lists

5. Cognism

Cognism built its reputation on European B2B data coverage and phone-verified mobile numbers. If you're prospecting in the UK, France, Germany, or other European markets, it has significantly better contact coverage than US-focused databases.

What Cognism Does

Cognism provides B2B sales intelligence with a database of 400 million business profiles. The standout feature is Diamond Data—phone-verified mobile numbers that connect at higher rates than standard database numbers. The platform uses a 16-step verification process for emails compared to Apollo's 7-step approach.

The platform includes intent data from Bombora, which identifies companies actively researching topics related to your product. You can access data through their web app, Chrome extension, or API for CRM enrichment.

Cognism focuses heavily on compliance. All data is checked against global Do Not Call lists and maintains GDPR and CCPA compliance, which matters if you're prospecting in regulated markets.

Cognism Pricing

Cognism offers two packages: Grow (essential contact and company data) and Elevate (advanced intelligence with intent signals). They don't publish specific prices—you need to contact sales for quotes.

Both packages include phone-verified Diamond Data contacts, target market analytics, and CRM integrations. Pricing uses a flat platform fee plus per-user licensing. Based on discussions on Reddit and G2, pricing appears to start around $1,000+ monthly for small teams and scales up significantly for enterprise use.

The lack of published pricing frustrates some potential customers, as mentioned in multiple G2 reviews.

What Users Say About Cognism

Users consistently mention data accuracy between 80-90% for both emails and phone numbers. The Chrome extension gets praised for smooth LinkedIn integration. One customer reported a "33% increase in pipeline in 3 months" after implementing Cognism.

The main complaint is pricing—both the lack of transparency and the overall cost. Several users mention that "despite the sales pitch, their data is not flawless" and acknowledge occasional outdated information, though they note this is common across all prospecting platforms.

European users specifically mention Cognism's data coverage beats US-focused tools like ZoomInfo or Apollo for UK, French, and German contacts. For US prospecting, the advantage is less clear.

Best For

Cognism works well for sales teams targeting European markets, enterprises that need GDPR-compliant data, and organizations where calling prospects is a primary outreach method. The phone-verified numbers justify the higher cost if your conversion rates improve significantly.

If you're primarily prospecting in the US, only need emails without phone numbers, or you're a small team with a limited budget, Cognism's pricing may not make sense.

Key Features

• Diamond Data with phone-verified mobile numbers (3x better connection rates)
• 400 million business profiles with strong European coverage
• Sales Companion browser extension for LinkedIn integration
• Intent data from Bombora showing companies researching relevant topics
• AI-powered search with ChatGPT-style prompts
• GDPR and CCPA compliance with DNC list verification

6. Hunter.io

Hunter.io focuses specifically on finding and verifying email addresses. It doesn't try to be an all-in-one platform—it does email finding, email verification, and basic outreach campaigns. That's it.

What Hunter.io Does

Hunter.io finds professional email addresses using three main methods: you can search by person name and company domain, search all emails associated with a company domain, or verify emails you already have. The platform organizes public web data to identify email patterns and validate deliverability.

The database includes over 100 million professional email addresses. Every email goes through verification checks before Hunter returns it to you. You can also use Hunter for basic cold email campaigns with automated follow-ups, though it's not as full-featured as dedicated email outreach platforms.

Hunter.io Pricing

Free plan gives you 50 monthly searches and lets you send campaigns to 500 recipients. Starter costs $49/month with 2,000 monthly searches. Growth runs $99/month for 10,000 searches. Scale is $299/month with 25,000 searches. Annual billing gets you 30% off.

One credit equals one email found. Email verification costs 0.5 credits per check. This pricing structure is straightforward compared to tools that charge different amounts for emails vs. phone numbers or have complex per-user licensing.

What Users Say About Hunter.io

Users consistently praise the accuracy of email verification. One mentioned "What I value most is the accuracy when finding and verifying emails—it saves me countless hours of manual work." The Chrome extension gets positive feedback for being simple and effective.

The main complaint is that monthly credit limits feel restrictive if you're running larger campaigns. Some users mention they wish the email outreach features were more advanced, but most acknowledge Hunter isn't positioning itself as a full sales engagement platform.

On Reddit in r/emailmarketing and r/sales, Hunter comes up frequently as a reliable option for finding emails, with users noting it works better for finding individual contacts than building massive lists.

Best For

Hunter.io works well if you need verified emails without paying for features you won't use. Freelancers doing outreach, small businesses building prospect lists, content marketers running backlink campaigns, and anyone who primarily needs email finding and verification will find it sufficient.

If you need phone numbers, intent data, CRM enrichment, or advanced sales engagement features, Hunter won't cover those needs.

Key Features

• Email finder that searches by name and domain
• Domain search to find all emails at a company
• Email verification with confidence scoring
• Hunter Campaigns for basic email outreach with follow-ups
• Chrome extension and Google Sheets integration
• GDPR-compliant database and processes
• API access for developers on all paid plans

7. Seamless.AI

Seamless.AI markets itself as the "#1 AI sales lead software" and focuses on real-time search rather than relying solely on a static database. The platform's been around since 2015 and has a large user base, though reviews are mixed on data accuracy.

What Seamless.AI Does

Seamless.AI functions as a real-time search engine for B2B contact information. The platform claims a database of 1.8 billion business emails, 414 million phone numbers, and 121 million companies. It uses AI to verify contact information in real-time rather than only pulling from stored data.

Beyond contact finding, Seamless includes buyer intent data to identify companies researching solutions, job change tracking, and integrations with major CRMs. The Chrome extension works with LinkedIn and company websites for prospecting while you browse.

Seamless.AI Pricing

Seamless uses a credit-based system with four tiers:

Free: 50 credits (with options to earn more through activities) Basic: 250 monthly credits per user Pro: 1,000 daily credits (requires 5+ licenses minimum) Enterprise: Custom daily credits per user

Pro and Enterprise pricing isn't published—you need to contact sales. Additional features like AI Writer for email copy, buyer intent data, and job change tracking cost extra on top of base plans.

Based on user discussions on Reddit and G2, Pro plans appear to start around $125-150 per user monthly, and actual costs typically run higher once you add features.

What Users Say About Seamless.AI

Users praise the Chrome extension and ease of use. One customer reported generating "$100K in 60 days" using the platform. The LinkedIn integration gets mentioned frequently as smooth and helpful.

Complaints focus on data accuracy inconsistencies, credit limitations, and contract transparency issues. Several G2 and Trustpilot reviews mention problems with automatic renewals and difficulty canceling. On Reddit in r/sales, users describe mixed experiences—some find it valuable, others mention "too many bad emails" compared to other tools.

The pattern in reviews suggests data accuracy varies significantly by industry and company size, with better coverage for common roles at larger companies.

Best For

Seamless.AI works for B2B sales teams doing LinkedIn-based prospecting and needing phone numbers along with emails. If you're calling prospects as part of your outreach strategy and your targets are at mid-to-large sized companies, it provides reasonable coverage.

If you're targeting niche industries, smaller companies, or primarily need email addresses without phone numbers, other tools may offer better value and accuracy.

Key Features

• Real-time search engine for B2B contact data
• 1.8 billion email addresses and 414 million phone numbers (claimed)
• Chrome extension for LinkedIn and web prospecting
• Buyer intent data to identify companies researching solutions
• Job change tracking for warm outreach opportunities
• AI Writer for generating email copy
• Integrations with Salesforce, HubSpot, and other CRMs

8. RocketReach

RocketReach provides contact information across a database of 700 million professional profiles and 35 million companies. It's been around since 2015 and serves sales teams, recruiters, and marketers who need verified contact data.

What RocketReach Does

RocketReach finds verified emails, phone numbers, and social media profiles for business contacts. The platform uses AI to recommend prospects based on your search patterns and includes data enrichment features to fill in missing information in your CRM.

You can search by name, company, job title, location, and other criteria. The Chrome extension works with LinkedIn and company websites. RocketReach includes an Autopilot feature that automates prospecting workflows and an AI writing tool for outreach messages.

RocketReach Pricing

Free: 5 lookups per month Essentials: $33/month (billed annually) with 1,200 exports yearly Pro: $75/month (annually) with 3,600 lookups/exports yearly plus phone numbers Ultimate: $175/month (annually) with 10,000 lookups/exports yearly and advanced features

The annual billing requirement on paid plans frustrates some users who want monthly flexibility. The lookup limits are annual, not monthly, which means if you use all your credits in six months, you're stuck until renewal.

What Users Say About RocketReach

Users report email deliverability between 90-98% on verified contacts. One mentioned it "saves me hours of work on any given week." The Chrome extension gets consistent praise for smooth LinkedIn integration.

Complaints center on misleading pricing—several G2 and Trustpilot reviews mention unexpected costs or limitations not clear during signup. Some users report data accuracy issues, particularly for smaller companies or less common job titles. Customer support gets mentioned negatively in multiple reviews.

On Reddit in r/sales, RocketReach comes up as "decent but expensive compared to alternatives" with users noting the annual billing lock-in as a disadvantage.

Best For

RocketReach works for sales teams and recruiters who need contact information for mid-to-large company employees. If you're heavily prospecting on LinkedIn and need both emails and phone numbers with reasonable accuracy, it covers those basics.

If you're targeting smaller companies, need flexible monthly billing, or want responsive customer support, other options may work better.

Key Features

• 700 million professional profiles across 35 million companies
• Chrome extension for LinkedIn and website prospecting
• 90-98% email deliverability on verified contacts
• AI-powered prospect recommendations
• Autopilot feature for automated prospecting workflows
• AI writing assistant for outreach messages
• Integrations with Salesforce, HubSpot, and other major CRMs

9. UpLead

UpLead differentiates itself with a 95% data accuracy guarantee and real-time email verification. If an email comes back invalid, they refund the credit automatically. This verification-first approach reduces wasted credits on bad data.

What UpLead Does

UpLead provides B2B lead generation with a database of 160 million contact profiles across 200+ countries. The platform verifies emails in real-time before showing them to you, and automatically refunds credits for any invalid results.

You can search contacts using over 50 filters including technographics that cover 16,000+ technologies, company size, revenue, industry, and job title. The platform includes mobile direct dial numbers and integrates with 14 CRM platforms.

UpLead Pricing

UpLead offers a 7-day free trial with 5 credits. Essentials costs $99/month for 170 credits. Plus runs $199/month for 400 credits. Professional tier has custom pricing for higher volumes. Annual billing provides a 25% discount.

One credit gets you one contact with their email and mobile direct dial number (if available). The credit refund for invalid emails means you're not wasting budget on bad data, which is a notable difference from platforms that charge regardless of validity.

What Users Say About UpLead

Users consistently mention the interface is intuitive and data quality is reliable. One customer reported generating "$150,000 in sales in 60 days" though these dramatic results testimonials should be taken with appropriate skepticism. Another mentioned a "65% increase in revenue" after implementation.

Some users note that actual data accuracy runs closer to 85-95% rather than the guaranteed 97%, particularly for international contacts outside major markets. The technographic filters get praised by users who target companies using specific software or platforms.

On G2, users appreciate the credit refund policy and mention it builds trust compared to platforms that charge for everything regardless of accuracy.

Best For

UpLead works well for SMB sales teams that need verified contact data without enterprise-level budgets. If you're targeting companies globally across 200+ countries, or if you need technographic data to identify companies using specific technologies, UpLead provides good coverage.

If you need advanced intent data, extensive integrations, or enterprise-scale features, you'll need to look at higher-tier platforms.

Key Features

• 160 million contact profiles across 200+ countries
• Real-time email verification with automatic credit refunds for invalid emails
• 95% data accuracy guarantee on verified contacts
• Chrome extension for LinkedIn prospecting
• 50+ search filters including technographics covering 16,000+ technologies
• Mobile direct dial numbers included with each contact
• Integrations with 14 CRM platforms including Salesforce, HubSpot, and Zoho

10. Kaspr

Kaspr focuses on making LinkedIn prospecting fast through a streamlined Chrome extension. It's designed for teams that do most of their prospecting directly on LinkedIn and Sales Navigator.

What Kaspr Does

Kaspr provides verified contact information directly from LinkedIn profiles. The Chrome extension lets you grab emails and phone numbers while browsing LinkedIn, then export that data to your CRM or prospecting tools.

The platform includes a database of 500+ million verified phone numbers and email addresses. You can do individual lookups via the extension or bulk enrichment for larger lists. Kaspr maintains GDPR and CCPA compliance for data handling.

Kaspr Pricing

Free plan offers 15 B2B email credits, 5 phone credits, and 5 direct email credits monthly. Starter costs $49/month with unlimited B2B emails and 100 phone credits. Business runs $79/month including 200 phone and direct email credits. Enterprise has custom pricing for larger teams.

The pricing structure separates B2B emails (generic company emails) from direct emails (personal work emails), which some users find confusing. Phone credits are limited even on paid plans, which matters if you're doing call-heavy prospecting.

What Users Say About Kaspr

Users praise the interface simplicity, with one mentioning it "saves a ton of time in prospecting workflow." A company reported closing "20% of all initiated deals" using Kaspr-sourced contacts.

The significant negative feedback involves data collection practices. Multiple users on Trustpilot and Reddit complain about "receiving cold sales calls on private phone numbers" after their information appeared in Kaspr's database. Some mention difficulty getting their personal information removed from the platform.

This privacy concern comes up frequently enough that it's worth noting if you're considering the tool—you'll need to be comfortable with how they source and handle contact data.

Best For

Kaspr works for sales teams and recruiters who do heavy LinkedIn prospecting and need quick access to contact information. If your workflow is primarily browsing LinkedIn, identifying prospects, and immediately grabbing their details, the extension streamlines that process.

If you have concerns about data privacy practices or need extensive features beyond basic contact finding, consider other options.

Key Features

• Chrome extension for LinkedIn and Sales Navigator
• 500+ million verified phone numbers and email addresses
• Data enrichment workflows for bulk list processing
• Integrations with Salesforce, HubSpot, Pipedrive, and other CRMs
• GDPR and CCPA compliance certifications
• Automatic data sync to connected CRMs

11. Snov.io

Snov.io combines lead generation with email outreach in a single platform. Unlike tools that only find contacts, Snov.io includes a full sales CRM and email campaign features, making it an all-in-one option for teams that want to prospect and reach out from the same tool.

What Snov.io Does

Snov.io operates as a complete sales automation platform. You can find leads through their email finder, verify emails through a 7-tier validation process, send email campaigns, and manage deals through their built-in CRM. Everything runs from one dashboard.

The platform includes LinkedIn automation for connection requests and messaging, email warm-up to improve deliverability, and an AI email writer. You can also set up multichannel campaigns that combine email and LinkedIn outreach.

Snov.io Pricing

Trial plan offers 50 monthly credits with 100 email recipients. Starter costs $39/month with 1,000 credits and 5,000 recipients. Pro runs $99/month with 5,000 credits and 10,000 recipients. Higher-volume plans range from Pro20K ($189/month) with 40,000 credits to Pro100K ($738/month) with 200,000 credits. Annual billing provides 25% off.

Here's the catch: actual costs typically run 2-3x higher than the base plan prices. LinkedIn automation costs an additional $69/month per slot. If you need more credits beyond your plan, you're buying add-ons. This pricing complexity frustrates users who thought they were paying the advertised price.

What Users Say About Snov.io

Snov.io maintains a 4.7/5 rating on Trustpilot. Users appreciate having prospecting and outreach in one platform, and frequently mention the 24/7 support team as responsive and helpful. The Chrome extension has 400,000+ users.

Complaints focus on the AI email writing tool (users say it produces generic content that needs heavy editing) and occasional software glitches that delete completed email templates. The pricing confusion—base plan vs. actual costs with add-ons—comes up in multiple Reddit discussions.

The email verification claims 98% accuracy with greylisting bypass, though some users report deliverability issues when sending high volumes without proper warm-up.

Best For

Snov.io works well for small businesses and sales teams that want to combine prospecting with email outreach in one tool. If you're running multichannel campaigns (email + LinkedIn) and want to avoid paying for separate tools, the all-in-one approach saves money despite the add-on costs.

If you only need contact finding without the outreach features, or if you already use dedicated email outreach tools, Snov.io's bundled approach may not add value.

Key Features

• Email finder with 7-tier verification process (98% claimed accuracy)
• Chrome extension with 400,000+ users for lead collection
• Email warm-up feature with unlimited mailboxes
• LinkedIn automation with built-in proxy for safety
• AI email writer (though users report quality needs improvement)
• Sales CRM for managing deals and pipeline
• Integrations with 5,000+ apps including Pipedrive, HubSpot, and Calendly

12. Salesforge

Salesforge combines AI-powered personalization with email infrastructure designed for cold outreach at scale. The platform includes unlimited mailboxes and automatic warm-up, which matters if you're sending high volumes.

What Salesforge Does

Salesforge operates as a cold outreach platform with AI features. You can run multi-channel campaigns (email + LinkedIn) from one dashboard, with unlimited mailboxes and LinkedIn sender accounts included. The platform's AI, called Agent Frank, finds prospects, writes personalized outreach, and books meetings autonomously.

The email warm-up system (Warmforge) runs automatically across unlimited mailboxes to maintain sender reputation. You can create sequences that combine email and LinkedIn touches, and the AI handles personalization for each prospect.

Salesforge Pricing

Pro Plan costs $48/month ($40/month billed annually) and includes 1,000 active contacts, 5,000 emails monthly, and unlimited mailboxes. Growth Plan runs $96/month ($80/month billed annually) with 10,000 active contacts and 50,000 emails monthly. Both plans include unlimited premium warm-up via Warmforge. A 14-day free trial is available.

The unlimited mailbox feature is notable—most competitors charge per mailbox or limit the number you can connect. If you're rotating through multiple domains for cold email, this saves significant money.

What Users Say About Salesforge

On Trustpilot, users praise deliverability rates and the interface. One mentioned "60-70% open rate at 1k+ daily sends" though open rates that high are uncommon for cold outreach and may reflect tracking methodology differences.

Some users report issues with emails that get forwarded not being recognized as replies, which can cause duplicate follow-ups. The platform is used by 10,000+ businesses according to their site, though independent verification of that number isn't available.

Agent Frank (the AI SDR) gets mixed feedback—some users find it helpful for initial outreach, others say it requires significant oversight to avoid generic messaging.

Best For

Salesforge works well for businesses running high-volume multi-channel outreach, agencies managing campaigns for multiple clients, and teams that need scalable email infrastructure without per-mailbox costs. If you're sending tens of thousands of emails monthly across multiple domains, the unlimited mailbox feature provides clear value.

If you're doing low-volume personalized outreach or prefer manual control over every message, the AI automation may be more than you need.

Key Features

• Agent Frank AI that finds prospects, writes outreach, and books meetings
• Unlimited email warm-up through Warmforge for deliverability
• Unlimited mailbox connections across providers
• Multi-channel sequences combining email and LinkedIn
• AI personalization that adapts messages per prospect
• Integrations with Slack, Salesforce, Clay, HubSpot, and others

13. Instantly.ai

Instantly.ai focuses specifically on cold email at scale. The platform handles finding contacts, ensuring deliverability, and automating campaigns—all built around sending high volumes of cold emails without landing in spam.

What Instantly.ai Does

Instantly.ai combines a 450+ million contact database (SuperSearch) with deliverability tools and an AI campaign engine. You can find prospects through their database, warm up unlimited email accounts automatically, and run cold email campaigns with AI-generated content.

The platform emphasizes deliverability—unlimited email warm-up is included, and the system monitors sender reputation across all your connected accounts. The unified inbox (Unibox) consolidates all replies from multiple email accounts in one place.

Instantly.ai Pricing

Growth plan costs $37/month with unlimited email accounts, 1,000 contacts, and 5,000 emails monthly. Hypergrowth runs $97/month with 25,000 contacts and 100,000 emails monthly. Light Speed costs $358/month with 100,000 contacts and 500,000 emails monthly.

SuperSearch (the lead database) is separate—it starts at $47/month for 1,500-2,000 monthly credits. This separation means your actual cost is base plan + SuperSearch if you're using their database to find contacts.

What Users Say About Instantly.ai

On Trustpilot, Instantly.ai has a 3.8/5 rating. Users praise the automation capabilities and interface simplicity. One mentioned "This software makes sending thousands of email inquiries simple."

The significant complaint involves deliverability—multiple users report "all emails go to Spam" despite following best practices and using the warm-up features. This seems to vary significantly by domain age, sending volume, and email content.

Reddit discussions show mixed experiences. Some users report scaling to "8,800 per day" successfully, while others mention technical problems and poor deliverability despite the warm-up tools.

Best For

Instantly.ai works for agencies managing multiple client campaigns, businesses running cold email as a primary channel, and sales teams that need to scale outreach across many mailboxes. If you're sending high volumes and want infrastructure that handles warm-up and reputation management, it provides those tools.

If you're doing personalized, low-volume outreach or if your emails are ending up in spam (a complaint from multiple users), the platform may not solve your deliverability challenges.

Key Features

• SuperSearch with 450+ million verified B2B leads
• Unlimited email warm-up across unlimited accounts from any provider
• AI Copilot for campaign creation and lead generation
• Automated personalization with AI spintax
• Unified inbox (Unibox) consolidating all email communications
• Integrations with major CRMs and sales tools

14. Smartlead

Smartlead positions itself as a cold email platform with unlimited mailboxes and automated warmup for scaling outreach. The focus is on deliverability and volume handling for teams sending tens of thousands of emails monthly.

What Smartlead Does

Smartlead combines unlimited mailboxes, unlimited email warm-up, and multi-channel infrastructure (email + LinkedIn) with a unified inbox for managing responses. The platform assigns unique IP servers to every campaign to protect sender reputation.

The Master Inbox (Unibox) consolidates all communications across email accounts. The warm-up system runs automatically across all connected mailboxes, and the AI helps categorize replies and write responses.

Smartlead Pricing

Basic Plan: $39/month with 2,000 active leads and 6,000 monthly emails Pro Plan: $94/month with 30,000 active leads and 150,000 monthly emails Custom Plan: Starting at $174/month with up to 12 million active leads

All plans include unlimited email warm-up and unlimited mailboxes regardless of tier. The unlimited mailbox feature means you can rotate across domains without additional per-mailbox fees.

What Users Say About Smartlead

Users mention deliverability rates, with one reporting "60-70% open rate at 1k+ daily sends." On G2, Smartlead maintains a 4.6 average rating from 213 reviews.

Complaints focus on occasional technical issues like inbox disconnections and the need for better guidance on campaign best practices. Some users mention the learning curve for properly setting up campaigns to avoid spam filters.

The distinction between what Smartlead provides (infrastructure and automation) versus what users need to know (proper email content, list hygiene, sending patterns) comes up in reviews—the tool handles the technical side but doesn't automatically solve poor campaign strategy.

Best For

Smartlead works well for lead generation agencies, B2B sales teams, SaaS companies doing outbound at scale, and recruiters sending high volumes. If you're sending tens of thousands of emails monthly and need cost-effective infrastructure with unlimited mailboxes, it provides good value.

If you're new to cold email or sending low volumes, the automation and scale features may be more than necessary.

Key Features

• Master Inbox (Unibox) consolidating all email communications
• Unlimited mailboxes with no sending restrictions
• Automated email warm-up across all accounts
• Sender reputation protection that moves emails from spam folders
• AI-powered reply categorization and writing assistance
• Unique IP servers per campaign for deliverability protection

15. Dropcontact

Dropcontact takes a different approach than most Apollo alternatives: it doesn't maintain a stored database. Instead, it generates and verifies contact data in real-time using proprietary algorithms, which makes it fully GDPR-compliant.

What Dropcontact Does

Dropcontact finds, verifies, and validates business email addresses in real-time without relying on pre-stored databases. The platform uses algorithms and test servers to generate email addresses based on company domains and names, then verifies them before returning results.

Beyond email finding, Dropcontact enriches contact information, cleans CRM databases, and automatically detects and merges duplicate records. It integrates natively with Pipedrive, HubSpot, and Salesforce to enhance CRM data quality continuously.

Dropcontact Pricing

Email Finder starts at €24/month for 1,000 credits. For CRM enrichment, pricing depends on your total contact volume and CRM licenses—you need to contact Dropcontact for specific quotes based on your Salesforce, Pipedrive, or HubSpot contact count.

All subscriptions include credit carryover, letting you accumulate unused credits from month to month rather than losing them. This flexibility helps if your prospecting volume fluctuates.

What Users Say About Dropcontact

Users praise data accuracy, with one reporting a "99% deliverability rate on 30,000 tested emails." The easy setup and CRM integration capabilities get mentioned consistently as strengths.

The main complaint involves pricing for low-volume users—several reviews mention that pricing isn't attractive if you're only finding a few hundred emails monthly. The tool makes more economic sense at higher volumes.

Users targeting European markets specifically mention Dropcontact's GDPR compliance as a deciding factor, since the algorithm-based approach avoids storing personal data.

What Dropcontact Does Best

Dropcontact works well for B2B sales teams needing verified contact data, companies requiring strict GDPR compliance (especially in Europe), and organizations with messy CRMs full of duplicate records. If you're targeting European markets where data regulations are strict, the compliance-first approach provides peace of mind.

If you're in the US market with fewer regulatory concerns, or if you only need a few hundred contacts monthly, other tools may offer better value.

Key Features

• 98% email validity rate (85% for catch-all domains) through real-time verification
• Algorithm-based data generation (no stored personal data for GDPR compliance)
• Duplicate detection identifying matches even without common fields
• Job change tracking with alerts when contacts move companies
• Direct CRM integration with automatic data enrichment and cleaning
• Works with Salesforce, HubSpot, and Pipedrive natively

What Apollo.io Alternatives Make the Most Sense?

You've read through 15 alternatives. Here's how to narrow it down based on what you actually need, not what sounds impressive in product descriptions.

• If you're primarily prospecting on LinkedIn and need verified emails: Skrapp, Hunter.io, or Kaspr will cover this without paying for features you won't use. Skrapp focuses on LinkedIn-specific prospecting with a 92% success rate. Hunter.io provides strong verification with a simple pricing structure. Kaspr streamlines LinkedIn workflows but has data privacy concerns you should consider.
• If you need phone numbers for calling prospects: Lusha, Cognism, or ZoomInfo provide verified phone numbers. Cognism's phone-verified Diamond Data connects 3x more often than standard database numbers, but pricing isn't public. Lusha costs 10 credits per phone number, which matters for budget planning. ZoomInfo requires enterprise budgets starting at $15k+ annually.
• If you're targeting European markets: Cognism and Dropcontact offer better European coverage than US-focused tools. Cognism has 250%+ more contacts in France and Germany compared to competitors. Dropcontact's GDPR-compliant, algorithm-based approach matters if data regulations are a concern.
• If you want an all-in-one platform (prospecting + outreach): Snov.io, Salesforge, or Apollo (which you're comparing against) combine contact finding with email campaigns. Snov.io costs $39-99/month base price but actual costs run 2-3x higher with add-ons. Salesforge includes unlimited mailboxes and warm-up, which saves money if you're rotating domains.
• If you're sending high-volume cold email: Instantly.ai, Smartlead, or Salesforge focus specifically on cold email infrastructure. All three include unlimited warm-up and multiple mailbox management. Smartlead starts at $39/month for 6,000 emails. Instantly.ai has deliverability complaints from some users despite the warm-up features.
• If you have a small team and limited budget: Hunter.io ($49/month for 2,000 searches), Skrapp ($49/month for 1,000 credits), or UpLead ($99/month for 170 credits) provide core functionality without enterprise pricing. These work if you need basic contact finding without advanced intent data or extensive integrations.
• If you're a recruiter or need broad contact coverage: RocketReach (700M profiles), Seamless.AI (1.8B emails claimed), or ZoomInfo provide extensive databases. RocketReach costs $75/month billed annually for 3,600 lookups. Seamless.AI requires contacting sales for Pro pricing. Data accuracy varies significantly by industry and company size on both platforms.
• If you need strict compliance (GDPR/CCPA): Dropcontact, Cognism, or Lusha maintain compliance certifications. Dropcontact's algorithm-based approach avoids storing personal data entirely. Cognism and Lusha check data against Do Not Call lists and maintain ISO 27001 certification.

The pattern across all these tools: expensive doesn't always mean better for your specific use case. A $15,000 annual ZoomInfo license provides capabilities most small teams won't use. A $49/month tool that does exactly what you need delivers better ROI.

Test the free trials. Run the same 20 prospect searches through multiple tools. Check which ones actually return accurate emails for your target market. Track your bounce rates. That data matters more than feature lists on comparison pages.

FAQs: Apollo.io Alternatives