Buy Leads: Top 11 Websites to Get B2B Leads in 2025

If your team needs to buy leads, the hard part isn’t finding sellers—it’s finding data you can trust.

In 2025, more companies are choosing to buy verified B2B leads instead of building lists manually. Done right, it saves time, improves outreach accuracy, and keeps your CRM clean. Done wrong, it clogs your pipeline with bad data and compliance risks.

This guide covers 11 websites where teams buy leads that convert, including Skrapp.io for verified emails (92% success rate), Cognism for enhanced data accuracy, and Dealfront for strong European coverage.

Each option has a different balance of price, quality, and compliance—what matters is choosing the one that fits how your team actually works.

1. Skrapp.io

If your team values verified data over overbuilt software, Skrapp.io delivers what most tools miss: dependable data that’s ready to use. It focuses on what matters most: clean, verified B2B emails and a transparent credit system that scales with your prospecting volume.
I’ve used Skrapp.io when accuracy mattered more than quantity, and it consistently delivered. Its Chrome extension connects directly to LinkedIn, the verification engine removes dead data, and credits roll over monthly.

Skrapp.io Key Features

Skrapp.io offers access to over 200 million professional profiles that are refreshed daily. Their Chrome extension allows you to extract verified business emails directly from LinkedIn profiles and lists with automation support for scale. Moreover, their Email Finder locates verified professional email addresses using just a name or company domain, processing over 5 million searches per day with a remarkable 92% success rate.

Other standout features include:

• Lead Search connecting you to 200M+ professionals and 20M+ companies
• Email Verifier that reduces bounce rates by detecting personal, disposable, and gibberish emails
• AI-powered verification with 97%+ accuracy
• Bulk email finder for processing multiple contacts simultaneously
• Seamless integration with CRMs through their API for scalable outreach

Skrapp.io Pros and Cons

Pros:

• Industry-leading 92% average email search success rate
• Lightning-fast email discovery with waterfall enrichment
• Intuitive, clean interface without feature bloat
• Excellent LinkedIn integration for B2B prospecting
• Cost-effective pricing for small to medium teams

Cons:

• Limited to email finding (no built-in outreach sequences)
• Requires integration with separate tools for campaign management
• Phone number data not included

Skrapp.io Pricing

Skrapp.io offers multiple pricing tiers starting with a Free plan that includes 100 email credits per month. The Professional plan starts at $37/month when billed annually ($49/month otherwise) for 1,000 email credits and 2 users. For larger teams, the Enterprise plan begins at $262/month when billed annually ($349/month otherwise) with 50,000 email credits and 15 users. All plans include their core features with credits that roll over each month.

Skrapp.io Best For

Skrapp.io primarily serves sales teams looking to book more demos with verified emails, recruiters seeking real decision-makers, founders building outbound pipelines, and SEOs finding contact data for backlink outreach. It excels for companies wanting highly accurate email data, as users report that "the ROI on Skrapp has been more than any other tool in our tech stack". Sales teams report 40% faster prospecting workflows and significantly lower bounce rates compared to other email finding tools.

2. Cognism

Cognism focuses on high-quality, phone-verified B2B data, particularly within European markets. Its Diamond Data® technology ensures verified mobile numbers and strong compliance under GDPR. The platform supports teams that rely on direct outreach and regulated market coverage. While it’s more expensive than most, Cognism’s appeal lies in consistency and compliance rather than volume.

Cognism Key Features

Cognism's Diamond Data® is their signature offering, providing phone-verified mobile numbers that increase connect rates by 3x on average. Their database contains over 400 million business profiles and 200 million verified business emails, with exceptional depth across UK and EMEA markets.

Furthermore, Cognism integrates with Bombora to provide intent data from 12,000 topics, allowing teams to identify companies actively researching solutions similar to yours. The platform's AI-powered search helps find prospects using ChatGPT-style text or voice prompts.

Other notable features include:

• Sales Companion web app and browser extension for LinkedIn integration
• Instant and scheduled CRM enrichment capabilities
• Sales trigger alerts for funding rounds and hiring trends
• GDPR and CCPA-compliant data checked against 13 global DNC lists

Cognism Pros and Cons

Pros:

• Exceptionally strong European data coverage (180% more contacts in UK, 250%+ more in France and Germany)
• Phone-verified mobile numbers with 87% connection rate
• International certifications including ISO 27001, ISO 27701, and SOC 2 Type II
• Unrestricted data access without credit limitations

Cons:

• Higher pricing compared to some competitors
• Limited coverage in Asian markets
• Occasional gaps in data for niche industries
• Less transparency in pricing structure

Cognism Pricing

Cognism offers two primary packages: Grow and Elevate. The Grow package provides essential data for prospecting, while Elevate combines high-quality data with advanced intelligence and actionable signals. Pricing typically starts around $1,500 monthly, though specific costs depend on company needs, number of users, and data volume requirements.

Essentially, their pricing structure includes:

• Base platform fee for core technology access
• Seat licenses costing between $49-$99 monthly per user
• Data volume tiers based on export needs

Cognism Best For

Cognism works best for businesses with established sales teams targeting European markets, particularly those in regulated industries requiring GDPR-compliant data. Companies report impressive results, including 30% increases in qualified leads and 33% pipeline increases within three months.

The platform is ideal for organizations with monthly prospecting budgets exceeding $10,000 who make 500+ prospecting calls monthly where connection rates matter. It's especially valuable for teams focused on UK, Germany, France, and Benelux regions requiring fully compliant data solutions.

3. ZoomInfo

ZoomInfo is the enterprise pick: broad coverage, 300+ filters, solid company intelligence, and website visitor ID. It’s strongest in North America and comes with heavier contracts and credit mechanics. When I tested it, the data depth was real, but the total cost of ownership added up fast.

ZoomInfo Key Features

The core strength of ZoomInfo lies in its expansive database containing over 150 million verified email addresses and 60 million direct dial phone numbers. Users can filter through contacts using more than 300 searchable attributes ranging from job titles to industries. Other notable capabilities include:

• AI-powered data analysis for structured, ready-to-use lead information
• Comprehensive company insights including revenue, employee count, and organizational structures
• Real-time data verification to ensure accuracy and reduce bounce rates
• Integration with popular CRM systems like Salesforce, HubSpot, and Marketo
• Website visitor identification to reveal companies exploring your site

ZoomInfo's sales intelligence software also includes conversation intelligence for analyzing sales calls, website chat features to increase conversions, and cross-channel advertising capabilities for targeted campaigns.

ZoomInfo Pros and Cons

Pros:

• Reliable customer data with detailed company and contact information
• Verified contact details including accurate phone numbers and email addresses
• Intent data insights that help identify prospects actively searching for your services
• Advanced search options with granular filters for finding the right leads
• Data cleanup support ensuring contact lists stay accurate

Cons:

• Demo required before accessing a free trial
• No transparent pricing publicly available
• Limited free plan allowing users to view only up to 10 contacts
• Expensive subscription plans that may be prohibitive for small businesses
• Data for regions outside North America can be less comprehensive

ZoomInfo Pricing

ZoomInfo offers custom pricing based on specific business requirements. The platform has three main packages: ZoomInfo Copilot Pro starting at $14,995 annually, Copilot Advanced at $24,995 annually, and Copilot Enterprise at $32,995 annually. Pricing factors include features needed, number of licenses ("seats"), and credit usage volume. Each subscription includes a predetermined number of monthly credits based on your expected usage.

ZoomInfo Best For

ZoomInfo is ideally suited for enterprise-level companies looking to supercharge their lead generation and sales processes. It works particularly well for:

• Sales teams needing detailed prospect data for personalized outreach
• Marketing departments building targeted account-based marketing campaigns
• Large organizations with substantial prospecting budgets exceeding $10,000 monthly
• Companies primarily targeting North American markets where ZoomInfo's data is most robust

Despite the substantial investment required, businesses report significant ROI, with some companies like Deal IQ seeing a 1900% increase in annual revenue after implementing ZoomInfo.

4. Lusha

Lusha keeps things simple with a credit model and a quick Chrome extension for emails and direct dials. Coverage is good for mainstream roles, lighter for niche segments. I reach for it when I need direct dials fast and don’t want a complex setup.

Lusha Key Features

Lusha provides access to over 285 million enriched contacts with verified contact information. Their prospecting platform allows users to search for ideal customers using advanced filters for intent, job changes, company technologies, and funding. Notably, all contact details are fully compliant with GDPR and CCPA privacy standards.

The platform offers several distinctive capabilities:

• Chrome extension that works seamlessly across LinkedIn, Sales Navigator, and company websites
• Bulk data enrichment through CSV upload to enhance lead data without manual searches
• Advanced filtering by industry, job title, location, company size, and more
• Automated CRM integration with popular platforms like Salesforce, HubSpot, and Zoho
• Data verification through multiple sources to ensure accuracy

Lusha Pros and Cons

Pros:

• Higher data accuracy compared to many alternatives
• Direct contact details that boost response rates
• User-friendly interface accessible for non-technical users
• Regular data updates maintain information freshness
• GDPR and CCPA certified for legal compliance

Cons:

• Data accuracy, while high, still shows 80-90% reliability rather than 100%
• Smaller database compared to some competitors like ZoomInfo
• Pricing can be expensive depending on usage needs
• Limited coverage for U.S. contacts compared to other regions
• Sometimes relies heavily on LinkedIn for contact details

Lusha Pricing

Lusha operates on a credit-based system, where 1 credit reveals an email address while 10 credits reveal a phone number. Their pricing tiers include:

• Free Plan: 70 credits monthly for basic prospecting
• Pro Plan: Starting at $22.45/month (billed annually) with 3600 credits
• Premium Plan: Starting at $52.45/month (billed annually) with 9600 credits
• Scale Plan: Custom pricing for enterprise needs with unlimited contacts

All monthly plans allow unused credits to roll over and accumulate up to twice the credit limit.

Lusha Best For

Lusha works exceptionally well for sales teams seeking direct access to decision-makers. Its ideal users include:

• Sales and business development professionals looking to speed up lead generation
• Marketing teams building accurate, targeted contact lists for campaigns
• Finance professionals requiring up-to-date company information
• Consulting firms identifying and reaching appropriate stakeholders

Companies report substantial benefits, with some achieving 95% email deliverability rates and tripling their outbound leads.

5. Apollo.io

Apollo combines a large contact database with built-in outreach (sequences, analytics, intent). It’s a practical “one tab” setup for outbound teams, though mobile/export credits and accuracy by region deserve a look. I found the sequencing convenient; accuracy varied by market.

Apollo.io Key Features

Apollo.io offers access to an extensive database containing over 210 million B2B contacts across 35 million companies. Users can leverage 65+ search filters to target prospects based on criteria like job title, employee headcount, and technologies used. Other notable capabilities include:

• Chrome extension that overlays prospecting data on LinkedIn, Gmail, and company websites
• AI-powered email writing assistant and research intelligence
• Sales sequencing for building automated outreach campaigns across multiple channels
• Conversation intelligence that transcribes, analyzes, and extracts insights from calls
• Website visitor tracking to identify active buyers showing interest

Apollo.io Pros and Cons

Pros:

• Generous free plan with unlimited email credits (subject to fair use policy)
• Highly rated with 4.8/5 stars from nearly 8,000 reviews on G2
• Seamless integration with popular CRMs like Salesforce and HubSpot
• Comprehensive analytics with pre-built reports and customizable dashboards
• Buying intent data to identify companies actively researching solutions

Cons:

• Credit system limits access to mobile numbers and exports
• Data accuracy varies by region, with some users reporting issues in European markets
• Learning curve for new users due to feature complexity
• Higher pricing tiers needed for advanced features like international dialing
• Occasional performance slowdowns during peak usage periods

Apollo.io Pricing

Apollo.io offers four pricing tiers with annual discounts of approximately 20%:

• Free Plan: Includes limited credits, 2 sequences, and basic filtering
• Basic Plan: $49/month annually ($59 monthly) with 1,000 export credits
• Professional Plan: $79/month annually ($99 monthly) with 2,000 export credits
• Organization Plan: $119/month annually ($149 monthly) with 4,000 export credits and minimum 3 users

Credits are consumed when accessing mobile numbers or exporting contacts outside of Apollo.

Apollo.io Best For

Apollo.io works exceptionally well for sales teams focusing on outbound prospecting, particularly those targeting North American markets. It's suitable for:

• Individual sales representatives and small teams with limited budgets
• Companies seeking an all-in-one solution combining data and outreach tools
• Businesses wanting to identify website visitors and track buying intent signals
• Organizations looking to automate their lead generation process end-to-end

6. UpLead

UpLead leans into real-time verification and a 95% accuracy guarantee, which helps keep bounces low. Filtering is straightforward and enrichment is clean. I use it when deliverability is the priority and I want verified emails before download.

UpLead Key Features

UpLead offers access to over 160 million business contacts across 200+ countries worldwide. Their real-time email verification system checks every contact before download, ensuring you never pay for invalid information. The platform boasts:

• 50+ advanced search filters including job title, industry, location, and company size
• 95% data accuracy guarantee with refunds for bounced emails
• Chrome extension for finding verified contact information while browsing LinkedIn or company websites
• Data enrichment capabilities to append 50+ data fields to existing databases
• Technographics filtering to target companies using specific technologies from over 16,000 options

UpLead Pros and Cons

Pros:

• Exceptional data accuracy with 95% guaranteed deliverability
• User-friendly interface accessible even for beginners
• Seamless integration with popular CRMs like Salesforce, HubSpot, and Zoho
• Real-time email verification before download
• Impressive ROI reported by users (one client achieved 1,567% ROI)

Cons:

• Limited credits in lower-tier plans
• Relatively expensive for small teams or startups
• Less comprehensive coverage for niche markets
• Occasional data gaps where certain contact details may be missing
• Credits expire if subscription isn't renewed

UpLead Pricing

UpLead offers four pricing tiers with a credit-based system (one credit = one contact):

• Free Trial: $0 for 7 days with 5 credits
• Essentials: $99/month for 170 credits, includes verified emails and mobile numbers
• Plus: $199/month for 400 credits, adds data enrichment and technographics
• Professional: Annual billing only with custom pricing, includes buyer intent data and full API access

All plans feature verified emails, mobile direct dials, and the Chrome extension.

UpLead Best For

UpLead works exceptionally well for businesses seeking high-quality verified leads rather than just quantity. It's ideal for:

• Sales teams requiring accurate contact information for decision-makers
• Marketing departments building targeted prospecting lists
• Organizations needing to enrich existing CRM data
• Companies focusing on account-based marketing strategies

Clients report substantial results, including $150,000 in new business within 60 days and ROI exceeding 10,000% in some cases.

7. LeadIQ

LeadIQ is built around fast capture from LinkedIn and quick sync to your CRM. Champion tracking and the Scribe assistant are helpful for timing and messaging. In my hands, one-click capture saved time; emails were generally solid, but not perfect, especially outside core geos.

LeadIQ Key Features

The platform's Chrome extension allows users to quickly capture contact details directly from LinkedIn profiles and Sales Navigator. Their verification system ensures accuracy with over 90% reliability for phone numbers. Key capabilities include:

• Real-time champion tracking to monitor job changes and reconnect with warm leads
• AI-powered email assistant called Scribe that generates personalized messages
• One-click capture and sync with popular CRMs like Salesforce and HubSpot
• Access to a database containing 750 million+ professional profiles refreshed monthly
• API integration for custom workflows and data enrichment

LeadIQ Pros and Cons

Pros: LeadIQ helps teams save considerable time—WalkMe's sales team saved 1,000 hours per quarter using the tool. Users praise its straightforward interface and LinkedIn integration. Indeed, multiple companies report pipeline increases after implementation, with Optimizely generating $2 million in pipeline within one year.

Cons: Although data quality is generally good, email addresses show 75-90% accuracy instead of 100%. Some users mention occasional technical glitches with browser extensions. Additionally, data coverage can be limited for certain regions compared to more comprehensive platforms.

LeadIQ Pricing

LeadIQ operates on a credit-based system where emails cost 1 credit and phone numbers require 10 credits. Their pricing tiers include:

• Free: $0 with 50 emails and 5 phone numbers monthly
• Essential: $36-$45 per user/month with 1,000 emails and 50 phone numbers
• Pro: $79-$89 per user/month with 2,000 emails and 100 phone numbers
• Enterprise: Custom pricing with higher allowances

LeadIQ Best For

LeadIQ excels for sales teams heavily focused on LinkedIn prospecting. It's particularly valuable for small to mid-sized organizations seeking to automate outbound workflows and maintain accurate CRM data. According to reviews, it works exceptionally well for teams requiring rapid lead capture without extensive technical setup.

8. Seamless.AI

Seamless emphasizes real-time validation and automation (Autopilot) to build lists as you browse. Daily credit refreshes on higher plans suit high-volume teams. I liked the pace; accuracy was mixed, so I still verified before large sends.

Seamless.AI Key Features

Seamless.AI provides access to over 1.8 billion business emails and 414 million phone numbers. Its platform includes:

• Real-time contact validation rather than static database storage
• Chrome extension for building lists directly from LinkedIn profiles
• Autopilot feature that automates prospecting and list-building efforts
• Job change tracking to maintain connections as contacts switch companies
• Buyer intent data to identify accounts actively looking to purchase

Seamless.AI Pros and Cons

Pros:

• Intuitive interface that's easy for beginners to navigate
• Generous daily credit refreshes on higher plans
• Seamless integration with multiple CRMs and sales tools

Cons:

• Inaccurate data remains a common complaint across user reviews
• Outdated contact information reported by some users
• Missing contacts in certain searches

Seamless.AI Pricing

Seamless offers multiple tiers:

• Free Plan: 50 total credits with basic features
• Pro Plan: 1,000 credits per user daily, including advanced features
• Enterprise Plan: Custom credit allocation with dedicated support

Seamless.AI Best For

Seamless works effectively for sales development teams wanting to spend less time building lists and more time booking meetings. It's also valuable for account executives seeking to identify entire buying committees and revenue operations teams needing to streamline go-to-market strategies.

9. Dealfront

Dealfront identifies companies visiting your site and pairs that with a compliant EU-leaning database. Useful for account lists, alerts, and routing into your CRM. I’ve seen it surface mid-market accounts I wouldn’t have noticed from form fills alone.

Dealfront Key Features

Dealfront's platform gives users access to over 60 million companies and 400 million verified contacts. Their IP tracking technology unmasks anonymous website visitors, revealing which companies are exploring your products or services. Key capabilities include:

• Buyer intent signals to focus on prospects showing genuine interest
• Real-time notifications when target accounts engage with key content
• Seamless integrations with Salesforce, HubSpot, and Pipedrive
• Browser extension for on-the-go access to compliant B2B data

Dealfront Pros and Cons

Pros:

• High recognition rate for company identification
• Full GDPR compliance for data handling
• Regular alerts about identified visitors
• Two-way CRM integrations

Cons:

• Free plan limited to 100 companies monthly
• Limited data history in free version
• Primarily suitable for sales and marketing industries

Dealfront Pricing

Dealfront offers two main pricing plans:

• Free Plan: €0/month with up to 100 identified companies
• Premium Plan: €99/month with verified company details and extensive features

Dealfront Best For

Dealfront works exceptionally well for B2B sales teams and marketing agencies. Companies report up to 75% conversion rate from MQLs to SQLs and the ability to identify up to 3× more ideal customer profile accounts.

10. Kaspr

Kaspr is a LinkedIn-first tool with strong European coverage for emails and phone numbers. It’s straightforward to use and fits cold-calling workflows. I’ve used it to accelerate EU outreach; just watch free-plan limits if you scale.

Kaspr Key Features

Kaspr's Chrome extension retrieves phone numbers and emails directly from LinkedIn profiles. The platform offers:

• Over 500 million verified phone numbers and email addresses
• Comprehensive lead management dashboard for organizing prospects
• Real-time data verification from 150+ sources
• Seamless integration with popular CRMs like HubSpot and Salesforce

Kaspr Pros and Cons

Pros:

• Free plan available for testing data quality
• GDPR and CCPA compliant for regulatory peace of mind
• Straightforward setup without complex onboarding
• High-quality European B2B contact coverage

Cons:

• Limited credits on free plan
• Primarily focused on European markets
• Not ideal for enterprise-level companies

Kaspr Pricing

The free plan includes 15 B2B email credits monthly. Paid plans begin at €45/month (approximately $49) with increasing credit allowances. The Business plan (€79/month annually) includes 2,400 phone credits, 2,400 direct email credits, and 30,000 export credits yearly.

Kaspr Best For

Kaspr excels for sales teams who frequently cold call prospects. It's equally valuable for recruiters building candidate pipelines and founders seeking new business opportunities. Users report booking six discovery calls within two weeks of implementation.

11. AeroLeads

AeroLeads keeps prospecting basic: grab emails/phones via a Chrome plugin and export to CSV or your CRM. It’s priced accessibly for teams testing list-building. I’ve used it for quick list drafts; I still run verification to clean occasional stale records.

AeroLeads Key Features

AeroLeads provides a Chrome plugin integrated with LinkedIn for swift prospect identification. The platform accesses a database containing 500 million profiles, including 120M personal emails and 20M phone numbers. Furthermore, users can export data directly to popular CRMs like Salesforce, HubSpot, and MailChimp with one click. The email verification tool offers 97% validation accuracy across various domains.

AeroLeads Pros and Cons

Pros:

• Real-time data extraction rather than static databases
• User-friendly interface accessible for non-technical users
• Effective LinkedIn integration for lead discovery
• Downloadable data in CSV format

Cons:

• Initial learning curve for new users
• Integration limitations with certain platforms
• Occasional delays in loading information
• Sometimes displays incorrect or inactive emails

AeroLeads Pricing

AeroLeads offers four pricing tiers (annual billing):

• Take Off: $19/month with 9,600 valid emails
• Climb: $49/month with 24,000 valid emails
• Cruise: $79/month with 48,000 valid emails
• Enterprise: $199/month with 96,000 valid emails

AeroLeads Best For

AeroLeads primarily serves SaaS-based companies and B2B sector professionals. The tool is particularly valuable for medium-sized enterprises prioritizing real-time data and sales teams doing high-volume prospecting.

Top B2B Lead Providers Compared

What matters more than database size

Most platforms that sell leads promise scale. What actually matters is whether the data works when you use it.

From what we’ve seen, Skrapp.io holds up well on reliability and transparency. Its 92% search success and simple pricing make it a strong pick for teams that mainly prospect through LinkedIn or email.

Others serve different use cases. Cognism has better coverage in Europe. Apollo.io combines outreach and prospecting in one tool. UpLead guarantees 95% data accuracy. ZoomInfo still dominates at the enterprise level, but it comes with higher costs and longer contracts.

If you’re deciding where to buy leads, focus less on database size and more on how often you can actually reach the people listed.
Accuracy, compliance, and fit with your workflow will decide your ROI — not how impressive the numbers look on a homepage.

In short: the right platform depends on what kind of selling you do, not just how many contacts you can buy.

FAQs: How to Buy Leads